DAD*GRANDPA*TEACHER*AUTHOR - Associate Professor of marketing in Sweden (but from Michigan, USA). Spartan for life. Focus is on branding and communication.
Most startups fail because of marketing issues.
This can help you increase your chances:
If youโre building a product or running a startup,
Thereโs one framework you canโt afford to ignore:
AARRR Pirate Metrics
Awareness, Acquisition, Activation, Revenue, Retention, Referral.
Simple. Actionable. Brutally effective.
Every metric in AARRR tells a growth story:
1. Are people hearing about you? (Awareness)
2. Are they signing up? (Acquisition)
3. Are they loving the product? (Activation)
4. Are they paying? (Revenue)
5. Are they coming back (Retention)
6. Are they telling others? (Referral)
Hereโs why it matters:
Most founders obsess over revenue - but ignore retention.
They chase acquisition - but cannot trigger real activation.
Track metrics in each of those categories:
And optimize as much as you can.
P.S. What is your favorite marketing metric?
โป๏ธ Share to help more businesses succeed with marketing.
----
๐ Get my top 100 infographics for free:
1) Follow me.
2) Subscribe to my free newsletter at https://t.co/jTnaNRaV2d.
Youโll receive them (including this one) directly in your welcome email.