Olivia
Online
Tim S.
@timsayer_
winning ai ad creatives for brand
Joined May 2025
7 Following
1.6K Followers
316 Posts
Specificity is carrying the story here. The prayer group, the Bible, the streak, those details make the experience feel lived, not written.
Christian woman walks away from faking it. easter gift angle. this is a story ad pretending to be a journal entry.
The hook line is `"I told my husband I was walking away from Christianity. He said, 'No you're not. You're just done faking.'"` you cannot scroll past that if you are the target. it sounds like a friend confessing at 2am, not an ad.
The funnel device is shame plus permission. she lists every failed attempt. the YouVersion streak. the 5am prayer group. the $123 leather bible. specific numbers, specific products, specific failures. then the implied promise of something that actually fits a real life.
35 days active, perf 91, in library. that combo means it has cleared the early kill window and is buying real volume.
One thing to steal: the dialogue cold open. two real lines, one from the narrator and one from a partner, told in first person, before the brand or the product appears anywhere on the page. it reads like a journal entry that wandered into the feed. the religion niche is brutal because most copy reads preachy. this one reads like confession. that is the only register that actually converts mid funnel christian women who have already seen every devotional ad on facebook.
Amanda Johnson is printing because she gave permission to quit pretending before she ever pitched anything.
NOW GO FUCKING PRINT 🔥
I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.
https://t.co/nahaiqt2A9
This is a great reminder that user and buyer are often different people. Brands that understand both usually have a wider path to scale.
"Get Boosted Now 🚀"
Enflux is running turkesterone ads positioned as Christmas gifts. Seasonal angle on a testosterone booster. Bold move.
This brand is printing.
142 days active. They took an ingredient that's usually marketed with shirtless dudes and reframed it as a gift-worthy product. "Give the Gift of Gains". Targeting the women buying for their husbands and boyfriends.
That's a completely different buyer persona than most test boosters go after. While everyone fights over the same 25-34 male gym rat, Enflux is capturing purchase intent from a demographic nobody else is talking to.
GMP certified. Third-party tested. They're checking the trust boxes that matter in this space.
https://t.co/nxifQ2bfOS
I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.
NOW GO FUCKING PRINT 🔥
People don't buy skincare because they want serum. They buy skincare because they want to feel different when they look in the mirror.
$2.1m skincare ads don’t sell serum first
they sell the skin he wants to see in the mirror
this creative works because the result is obvious before the product even matters
visible acne marks
uneven texture
redness
the fear that nothing is changing
then the serum becomes the bridge
today image creates tension
6-week image creates belief
product shot gives the solution
offer makes the click easier
most skincare brands lead with the bottle
the winners lead with the visible transformation
rt + comment "skin" and i’ll send you the skincare ad breakdown
(follow for dm)
Turning symptoms into characters is a smart way to simplify a complex topic. Visual storytelling usually beats feature lists when attention is scarce.
men’s performance ads shouldn’t start with the pill
they should start with the 3 things killing the moment
low energy
poor blood flow
stress taking over
this creative works because it turns each problem into a character
the weak battery
the blocked system
the villain causing chaos inside the body
way more scroll-stopping than another guy holding a bottle next to his wife
animated problem visuals make awkward health offers easier to understand, easier to watch, and way harder to ignore
200+ AI animation ads in 1 swipe file
https://t.co/aiKkEF1dR7
Notice how every feature answers a question the customer didn't know how to ask. That's what makes mechanism-driven copy feel educational instead of promotional.
Pain Source Targeting.
"Foot pain shouldn't control your life. HF Stride barefoot shoes are doctor-designed to eliminate pain at the source: zero-drop sole realigns your body naturally, wide toe box stops cramping and pressure."
This pattern names the location of the pain and promises to eliminate it at the source rather than treat the symptom downstream.
The hook works because chronic foot pain readers have already been sold orthotics, insoles, and arch support sleeves. Every previous purchase treated the symptom. Source language flips the buyer's mental model and reframes prior failures as logical outcomes of the wrong category, not personal failure.
Three tactical takeaways:
First, each feature is wired to a mechanism instead of a benefit. Zero-drop sole realigns the body. Wide toe box stops cramping. That structure reads like a doctor's note, not a product page.
Second, the social proof number is concrete and oddly specific. One point four million walking pain-free now is large enough to feel like a movement but small enough to be plausibly auditable.
Third, the risk reversal is split. Free shipping handles the upfront friction. Thirty-day guarantee handles the downstream regret. Two different objections, two different mechanics, both inside one line.
Your Health Journal runs as an authority brand layering health-vertical offers underneath an editorial wrapper. HF Stride is the barefoot shoe product they currently push hardest, and the copy template is portable across pain-source categories like back, knee, and plantar fasciitis.
The other thing worth dissecting here is the verb pairing in the bullets. Realigns, stops, reduces, strengthens. Four verbs, four mechanisms, no adjectives. That structure is unusual in barefoot footwear copy because the category typically over-relies on lifestyle adjectives like natural, free, and conscious. Cutting them out forces the copy to read like a clinical brief.
The doctor-designed phrase is also doing more than authority signaling. It pre-empts the most common objection to barefoot shoes, which is that they lack support. By naming a doctor at the design stage, the brand inoculates against the support objection before the reader can voice it. That single dash-modifier removes a major friction point that more elaborate copy usually has to walk around.
Pricing strategy in this vertical is also a story worth telling. Barefoot shoes used to cap at one hundred fifty dollars because the buyer was a true believer who valued the principle. HF Stride and its peers have widened the market by pricing in the seventy to ninety range and pairing it with risk reversal. That price point converts the curious-but-not-committed buyer who is treating the purchase as a pain experiment, not a lifestyle conversion.
https://t.co/BEbeElaOfd
NOW GO FUCKING PRINT 🔥
I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.
A specific result beats a general promise every time. Customers trust stories that sound observed, not manufactured.
Her hair went from thinning to thick in 8 weeks. One scoop daily.
I keep seeing this exact hook across collagen brands. Different creative, same 91 score. Here's why it works.
The patterns:
→ Specific transformation + specific timeline = belief
→ "One scoop" simplicity removes friction
→ Women 35+ sharing real results > any polished ad
→ When you find a winning hook, test 10 variations. Don't move on
→ Hair growth consistently outperforms skin/joint angles in collagen
Full swipe file: https://t.co/ZRSQ0Lt7og
WHY DA FUCK YOU SHARING THIS???
def seeing some more fluctuations last few weeks as well. BUT, VSL's are still printing, seem to be more a lot more stable than other formats. Highly recommend you crack VSL's if you haven't yet.
Put a swipe file of 200+ VSL bangers for you: https://t.co/HK0bwgWDBX
The hook works because it combines two powerful desires: better sleep and weight loss. Either benefit can pull the click.
"Night Shred helped me lose 22 lbs." Sleep supplement positioned as weight loss. Genius angle.
I pulled 250+ weight loss ads and the sleep crossover is everywhere now.
The patterns:
→ "Burn fat while you sleep" hooks pull insane CTR
→ Real weight loss numbers in the hook (22 lbs, not "weight")
→ Sleep supplements reframed as weight loss = new category
→ Testimonial-first ads with specific results
→ Nighttime routine positioning feels effortless to the buyer
Full swipe file: https://t.co/jTaFVl1Icy
Great reminder that attention follows clarity. When the problem is easy to understand, the solution becomes easier to consider.
$3.4m serious-health ads don’t win because the bottle looks clinical
they win because the problem is visible before the viewer reads anything
this concept works because it doesn’t start with ingredients
not capsules
not “daily support”
not clean label design
not vague wellness claims
it starts with the fear
active mass
loss of control
uncertainty
the visual weight of what’s happening inside
then the product becomes the support frame
today image creates tension
later image creates belief
animated mass makes the problem easy to understand
concept label keeps the positioning clear
most health brands lead with the bottle
the winners lead with the visual mechanism
that’s why problem-first health creatives hit harder than clean product shots
rt + comment "visual" and i’ll send you the problem-first health ad breakdown
(follow for dm)
The brands that learn AI workflows early get more shots on goal for the same budget. Volume compounds when the quality stays high.
200+ ads in FRESHLY updated AI animation swipe file.
Supplements, pets, beauty, gadgets and many more.
Model and print, mfers:
https://t.co/TR9wlHN374
People don’t optimize for products, they optimize for identity moments. A confident smile is one of the strongest ones.
$1.9m teeth whitening ads don’t sell the pen first
they sell the smile she wants to see today
this creative works because it doesn’t start with features
not “easy to apply”
not “gentle on teeth”
not “use anywhere”
it starts with the result
visibly whiter teeth
before vs after proof
10-minute transformation
confidence she can picture immediately
then the product becomes the shortcut
bad ad = product first
good ad = outcome first
that’s why result-first ads beat clean product shots
rt + comment "smile" and i’ll send you the result-first ad breakdown
(follow for dm)
This is proof that customers don't need a production budget to believe you. They need a relatable outcome and a believable story.
"I’ll never stop 👌🏼<br /> <br /> Collagen powder by @wildnutritionltd <br /> <br /> #hairadvice #healthyhair #hai..."
Wild Nutrition is printing.
306 days active on Facebook. That's not a test. That's a winner they keep scaling.
The creative is simple. The copy hits the pain point in the first line. No fancy production. Just a clear message that converts.
This is what a winning ad looks like when you strip away the noise.
https://t.co/AL7PKxDxQK
See all their ads → https://t.co/p2jKNef6Ux
I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.
NOW GO FUCKING PRINT 🔥
The Tupperware moment is the hook, not the science. Every strong ad starts with a relatable mess, not a feature list.
"My brother started mixing every recommended supplement powder in a Tupperware."
NMN, NAD, Resveratrol. All separate tubs, all separate scoops. Total mess.
Longevity Farms saw that exact pain point and built a single all-in-one formula. This brand is printing.
129 days active on Facebook. The ad creative is dead simple. Founder story format. Real person, real problem, real solution. No flashy production. Just authenticity.
The anti-aging supplement space is crowded but the "simplify your stack" angle has massive white space.
https://t.co/EqlJ1VehcG
I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.
NOW GO FUCKING PRINT 🔥
If an ad can run for 77 days, it’s not being judged like an ad anymore. It’s being treated like truth by the market.
Founder ads are PRINTING indeed. One of the top formats in our ad accounts.
The one below was running for 77 DAYS.
I put together 144 founder ads in different niches you can learn from and replicate. One swipe file. One click save to your gethookd account.
Get it here: https://t.co/ooiqJrjvZl
When a format keeps winning across multiple variations, it's usually uncovering a deeper truth about the market. In this case, the truth is that shame shared openly becomes credibility.
Was on a call last week with a copywriter friend who consults for a $4.2M/month ecom brand. Fiber supplement. Constipation niche. Customer base is women 50+. He showed me their internal creative testing data.
They've produced 2,800+ creatives in the last 14 months. AI animation, UGC, founder talking heads, doctor authority, animated infographics, customer call-in style, kitchen documentary style. Twenty-eight hundred ads.
The winner that's still scaling after 9 months is a 90-second VSL of a 64-year-old woman talking about pooping at her son's wedding. She walks through the rehearsal dinner, the 6 immodium tabs she took in 4 hours, then how she excused herself during the father-son dance because she couldn't make it through the speeches.
It's embarrassing. Painfully specific. And completely real. Spotted it on GetHookd after we got off the call. The wedding VSL has 7 active variations live right now — same script structure, different older women telling different shame-based stories. They cloned the format the second it broke through.
It has outperformed every clean, polished, agency-produced variation by a 2.8 ROAS gap.
His lesson keeps repeating at every client: customers in shame-based niches respond to the person who goes first. The harder the topic is to talk about, the bigger the lift when someone actually does it on camera. Polish kills these niches. Specificity in the embarrassment is what prints.
Most ecom entrepreneurs are too embarrassed to run ads embarrassing enough to actually work. The brand that hires the writer willing to live inside the discomfort wins the category.
The edge isn’t access to ads anymore, it’s how fast you turn insight into live tests.
AG1, Resilia, IM8 and thousands of other top brands using https://t.co/uk2kKfXDrc. The growth has been insane, and we are super grateful for your business!
We are working on some very cool shit that I'm excited to share with you soon :)
Nobody brags about sleep, but everyone wants what it gives them. That’s the angle.
"Use code DAYLIGHT20 for 20% off."
8hours is printing.
Sleep is the most underrated performance hack in health. Everyone knows it. Nobody optimizes it. This ad bridges that gap. It doesn't sell a product, it sells the OUTCOME of better sleep. Energy. Focus. Recovery.
The brands winning in the sleep category aren't competing with each other. They're competing with "I'll just drink more coffee." That reframe changes everything about how you write copy.
https://t.co/VzKTR4bUYy
NOW GO FUCKING PRINT 🔥
I use @GetHookdAI to spy on 70M+ winning ads.
Most brands wait on design when they should be launching tests. Speed > polish.
$48k/month supplement brands don’t need a designer every time they want new statics
they need one product
a few proven angles
and a tool that turns them into ready-to-test creatives
with GetHookd you can create the images directly
same sleep gummy
different angles:
fall asleep faster
wake up refreshed
nighttime ritual
clinical sleep support
same product
different buying reasons
different creative directions
different tests to launch
that’s the edge
not just finding ideas
turning them into ads fast
rt + comment "sleep" and i’ll send you the static ad workflow
(follow for dm)
Madrid and Barcelona are probably sitting on the next wave of low-key killers.
I just pulled the data on where the ecom entrepreneurs in our community are coming from.
Spain came in as our 4th biggest country. Bigger than Australia. Bigger than Germany. Bigger than France or Italy.
Most US ecom Twitter ignores Spain. Most US founders never test Spanish-language creative. Most US agencies don't have Spanish copywriters on call.
That's the opportunity.
Spain has 47M people. Joins onto a Spanish-speaking population of 600M+ globally including Mexico, Argentina, Colombia, Chile, Peru, and the 60M+ US Hispanic market. Spanish creative tested in Spain travels into all of LATAM with minor regional adjustments.
The Spanish consumer overindexes on premium skincare, supplements, and wellness vs the EU average. Meta CPMs in Spain are roughly $3-5 in our categories. Cash on delivery handles 15-20% of orders. Card processing through Stripe Spain handles the rest. Local couriers (SEUR, MRW, Correos Express) handle the last-mile in 24-48 hours.
What I'm watching:
→ Spanish-language ecom entrepreneurs quietly building $1- 10M+ brands without ever showing up on English Twitter
→ US brands with Hispanic-American customer bases that haven't tested Spain directly (zero added product cost, huge addressable market)
→ The Iberian + LATAM play as the single biggest underserved Western ecom opportunity right now
We're investing more heavily into Spanish-language testing across our portfolio over the next 6 months.
Watch what gets built in Madrid and Barcelona over the next 24 months. The serious ecom entrepreneurs are already there.
Cheap products have to prove themselves. Premium products get the benefit of the doubt.
Spoke to a 24-year-old from Denmark last month. Beat cancer at 20, dealt with it for 2.5 years. A week before he was supposed to start university to become a chiropractor, his older brother called and asked if he'd come run media buying for his ecom store. He never went back to school.
Started his own brand 6 months ago. Took out a credit line at his bank to fund it. Crossed $100K/month in April. Currently doing 5 consecutive $10K days. Dry eye supplement, US market.
Asked him the one thing that unlocked scale.
He switched products mid-launch. Original version was $50 a bottle and barely profitable.
Upgraded version cost him 2x to source so he had to sell it at $130. He was terrified the price would kill conversion.
CVR went UP 50%.
He didn't change his audience, his ads, or his funnel structure. The only thing that shifted was the price tag. The same product at $130 reads to the same customer as a serious solution. Drop it to $50 and it reads as something you'd find in a gas station.
Most ecom entrepreneurs cut prices when sales slow. He doubled his and the brand finally took off.
Perceived value isn't a soft metric. It's the number that decides whether the customer believes in your product before they read a single line of copy.
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