TJ Macke

Outdoorsman, Coffeeshop Enthusiast, & Revenue Builder. Let's make stuff.

[V I O L E T @violet_dot_io]

We live in a world of instant gratification and superficial success - but don’t let that be the foundation of your business. Faking a #nativecheckout is sure to bottleneck your scale, disappoint your customers, and impact your revenue.

https://t.co/ia8dUEYbnv

[TJ Macke @tj_macke]

@destraynor This is great. More valuable than it seems.

[Ben Tossell @bentossell]

A visual assistant!

https://t.co/aLMowXbseB

[V I O L E T @violet_dot_io]

Building an #anywherecommerce product (#socialcommerce, #liveshopping, etc.) is unique because you don't get direct access to the core systems that will define your customer's experience.

At Violet, we call this the Front End Trap:
https://t.co/YG9Q34vniR

[Jaleh Rezaei @jalehr]

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth.

ARR grew 100x in 4 yrs while CAC <12 mos.

Now every company is asked to do the same.

I shared how we did it in a recent talk to @ycombinator & @sequoia founders.

Here's the summary:

[TJ Macke @tj_macke]

Sapper Consulting Introduces New REGIE Software https://t.co/abrbtsBTUH via @YahooFinance

[TJ Macke @tj_macke]

Sapper Consulting Introduces New REGIE Software https://t.co/xm2wdD8PIT

[British Science Association @BritSciAssoc]

Scientists have made an exciting discovery at the edge of our #SolarSystem - a newly found world, wonderfully named #TheGoblin, seems to be under gravitational pull of a giant unseen object which could be the hypothetical huge planet, Planet Nine #Planet9 https://t.co/MJLGFu0S5h

[TJ Macke @tj_macke]

Is Everything You Were Taught About Cold Calling Wrong? via @forbes https://t.co/746fdgla1n

[James Reichmuth @JamesReichmuth]

I'm not the best at hyping my own stuff up, but I'm really proud of my latest film that I produced, MOTHER OF CALAMITY. Excited for folks to see that and more from @frvranastronaut soon.

[Patrick Gabriel @quit9252day]

A résumé will tell you where someone has been, but drive and curiosity will tell you where they’re going. @tj_macke @startupsco https://t.co/nDWsBI5MC9

[TED Talks @TEDTalks]

"I love working for @elonmusk... Without him saying anything, he drives you to do your best work. He doesn't have to say a word. You just want to do great work." — @SpaceX COO Gwynne Shotwell https://t.co/wItzoDEJql

[TJ Macke @tj_macke]

Ok, so this would be great. https://t.co/PT1ZvAuxlr

[TJ Macke @tj_macke]

I share some thoughts on managing your prospect data on the front end, to create higher conversion on the back end. https://t.co/xP2h6cdocG

[SalesandMarketing @SalesMktMgmt]

How to Protect Your #Email Efforts from Extinction https://t.co/UpSJnn5HPY
@tj_macke @SapperUSA

[Andy Castell @AJ3]

Me putting the curling on: Why are they throwing bricks down an ice rink?
Me 2 hours later: What’s he putting that much in-turn on a blocker for? They’ve got the last stone in end 7 just get it near the tee-line and hope the other team can’t remove your shot-rock
#PyongChang2018

[SalesandMarketing @SalesMktMgmt]

How to Protect Your #Email Efforts from Extinction https://t.co/UpSJnn5HPY
@tj_macke @SapperUSA

[TJ Macke @tj_macke]

"More than 40 percent of salespeople surveyed report that prospecting is the hardest part of their process, outpacing closing at 36 percent and qualifying at 22 percent. But with the right tool, email prospecting can become less stressful..." https://t.co/RuWhPy9T0N

[SMM Connect @SMMConnectus]

How to Protect Your Email Efforts from Extinction free article @tj_macke @SapperUSA @SalesMktMgmt, https://t.co/Vu7uC8XocP