Tom Miller

Managing Director, Measured Direction Analytics. Helping companies and agencies make the most of their customer data.

[Tom Miller @tmllr]

Breaking away: The secrets to scaling analytics https://t.co/ncprG2BhQM via @mckinsey #measure <- I have found that #2 the focus on the last mile and #6 building agile, cross-functional teams is really easy for small orgs and really tough for large ones.

[Tom Miller @tmllr]

@WSJ Red Zeppelin

[Tom Miller @tmllr]

@siobhansolberg The most common thing I see, which isn’t (much) related to online behavior, is when people have unreasonable expectations of privacy when they are acting in public places/domains.

[Tom Miller @tmllr]

Apologies to American and Canadian travelers, the airlines, and the relevant regulatory agencies. I didn’t realize naming my new airstrip “; drop table airports;” would create so much chaos.

[ＺＡＣＨ @ZachBowders]

Quick. You're in a meeting and this is presented.

What's your takeaway?

[Tom Miller @tmllr]

Party City filing for bankruptcy… goes to my theory that no retail with physically dirty or chaotic stores can survive.

[Tom Miller @tmllr]

@ChristopheThiem @Noahpinion It also coincided with a decline in fertility which will play out soon.

[Tom Miller @tmllr]

@Noahpinion Already low fertility fell off a cliff in 2007 so that, combined with recent immigration trends, implies that the decline is going to rapidly accelerate in the next decade or so.

[Tom Miller @tmllr]

@OnlyTechCulture @Faizanli “have become”

[Tom Miller @tmllr]

@eugeneyan Sbarro.

[jason @usujason]

It makes me very uncomfortable to ask for things but i'm going to do it anyway.

My buddy @randyzwitch at @ZwitchGuitars is close to 1,000 subs on YouTube. 1,000 subs unlocks A LOT of value for a brand.

Check out his channel and consider subscribing 🙏🏼

https://t.co/UMBQBoOPb6

[Tom Miller @tmllr]

@johnnywandering Do it! It’s the best!

[Derek Cavaliero @DerekCavaliero]

I love it when an agency/vendor asks to install their own GTM container on a website that already has one implemented. Me: We/our client is getting full admin access to that container right? Them: No. Me: Try again.

[Charlie Tysse @tyssejc]

so what if we just ... didn't use the GA4 UI?
- data is in BQ
- looker studio offers more control over how dimensions/metrics are (mis)used

anyone have experience with this kind of arrangement? pros/cons? maybe a blog post?

[Tom Miller @tmllr]

ChatGPT is going to massively change everyone’s lives.

Other classic Twitter misreads:

Twitter is going to die as everyone is moving to Mastodon.

The Chicken Sandwich from Popeyes is a good fast food chicken sando.

Invest heavily in Cryptocurrency.

[vicki @vboykis]

Every person I know working on recommender systems was asked like “when do you use Jaccard versus cosine similarity” during their interviews and spends about 65% of their time doing Airflow.

[serif @serifhello]

Wait a second, these are not real error bars … the author literally just put the letter “T” above the bar graphs 😭

[Tom Miller @tmllr]

@JamesSurowiecki New England.

[Tom Miller @tmllr]

@AdamSinger

[Tom Miller @tmllr]

Still holds up.

[Tom Miller @tmllr]

Let me save you some time and summarize the FTX Twitter rabbit hole you might otherwise fall into tonight:

EVERYTHING YOU EXPECT

[Tom Miller @tmllr]

@randyzwitch Lord knows I do…