Tommy

ads creation for two 9+ figure ecom brands

[Tommy @TommyGuera]

brand printing: fah beauty by fatima ali is running this angle everywhere. 25 days live.

the line doing the work: "Our Natural Glow Foundation gives your skin a smooth, glowing finish with comfortable wear at a price that fits your budget."

that reframe is the whole ad. no discount stack, no fake urgency, no bonus bundle papering over the weak hook. the brand picked one enemy, one mechanism, one guarantee, and rode it. that is why the creative kept scaling instead of dying in the first cold-traffic cohort like most attempts on this shelf.

https://t.co/7nPiZH9OSS

i use @GetHookdAI to spy on 80M+ winning ads. they scrape 110,000+ brands daily on facebook.

[Tommy @TommyGuera]

this one made me stop mid scroll on gethookd.

the hook promises improvements their partners will comment on. not subtle. the ad leads with the outcome the buyer actually wants to brag about, then stacks the trust signals underneath.

why it works:

1. specificity. four distinct benefits named in one line. volume, quality, taste, force. no vague wellness language.
2. urologist formulated plus third party testing. two credibility layers before asking for the click.
3. 90 day guarantee flips the risk. try it or don't pay framing.

running 109 days.

https://t.co/ExEYWzu7EM

[Tommy @TommyGuera]

you asked how i find weight loss ads that actually stick. filters:

performance - top 25%
ad format - video
status - active
niche - weight loss
run time - minimum 90 days
once results load, look for subscription angle copy. this maxine laceby ad leads with expert formulation and frames purchase as subscribe today not buy now. 104 days live means the subscription hook is converting. link is one of the results.

https://t.co/daLOatAZNH

[Tommy @TommyGuera]

200 turmeric curcumin ads running longer than anything else in the supplement space, all in one board.

turmeric is one of those niches where creative fatigue hits fast because every brand runs the same joint pain angle. this board lets you see which hooks survived past the 30 day mark and what visual formats the winners lean on.

pulled from gethookd. you can save the whole thing to your own account in one click.

https://t.co/fiY7vH8Os0

[Tommy @TommyGuera]

100 longest running active ads from aurivita in one swipe file.

this brand sits in the supplements space and their creative library is deep enough to study how they rotate hooks without killing controls. useful if you want to see how a single brand manages longevity across ad sets without burning out angles.

pulled this from gethookd. save it to your own board in one click and reference it when building your next round of concepts.

https://t.co/QYzon41aSG

[Tommy @TommyGuera]

filters i use to find supplement ads with real staying power:

performance - top 10%
ad format - dpa
status - active
niche - supplements
run time - minimum 300 days
when results load, look for brands stacking multiple trust signals in the copy. this eversio wellness ad runs usda organic, fruiting body only, and plastic free all in one block. 369 days live. link is one of the results.

https://t.co/YAKEGy10BO

[Tommy @TommyGuera]

gethookd + claude + nano banana = a week of mushroom supplement concepts.

1. pull this superfeast ad from gethookd using filters: supplements, dco format, 60+ days running. note the di dao sourcing angle and the 10:1 potency claim.
2. paste the copy into claude and ask it to identify the awareness stage and the proof stack structure.
3. feed that breakdown to nano banana with your product specs and generate five static frames using the same benefit hierarchy.

step one gives you what to keep. step three rebuilds it for your brand.

https://t.co/sxQDe2xzH6

[Tommy @TommyGuera]

how i surface hair growth ads with proof that converts. filters:

performance - top 25%
ad format - video
status - active
niche - hair
run time - minimum 60 days
look for testimonial leads that name a specific timeline. this korean beauty tips ad opens with a customer quote about week six results and wearing her hair up again. 70 days running means that proof angle is holding. link is one of the results.

https://t.co/Zadt0czsN2

[Tommy @TommyGuera]

62 ai ugc ads using doctor avatars in the beauty niche, all in one board.

this format is scaling hard right now because it lets brands run authority positioning without booking real talent. worth studying how these ads frame the expert and whether they lead with credentials or results.

pulled from @gethookdai. save it to your own board in one click and use it as a reference when briefing your next round of ai avatar concepts.

https://t.co/ctKwGcegsF

[Tommy @TommyGuera]

filters for finding long form health advertorials that actually run:

performance - top 25%
ad format - dco
status - active
niche - heart health
run time - minimum 60 days
once results load, look for story driven openers. this dr rebecca collins ad starts with a scene at the endocrinologist and names the exact supplement stack in the first scroll. 77 days live on a thyroid angle in heart health niche. link is one of the results.

https://t.co/8NHO3pSmdd

[Tommy @TommyGuera]

gethookd + claude + higgsfield = a week of pet food static concepts

1. filter gethookd for pet niche, dco format, 30+ days. Dog Standards shows up at 60 days with an faq style creative that handles objections in the ad itself
2. pull the three most common questions from their copy into claude and ask for ten more objections pet owners have about fresh dog food
3. turn each objection into a single frame hook in higgsfield with product on table and text overlay

you get a batch of thumb stoppers built from real buyer friction, not guesses.

https://t.co/WwcMRV99hD

[Tommy @TommyGuera]

stopped on this one in gethookd this afternoon.

the headline reads "2X more powerful than minoxidil" and the visual backs it with a genuine review frame. direct comparison to the category default.

why it works:

1. names the incumbent and positions against it. makes the switch feel like an upgrade not a risk.
2. 100% plant based flips the synthetic fear that minoxidil carries.
3. 1:1 consultation offer adds a service layer most dtc hair brands skip.

running 156 days.

https://t.co/YIeIv7hBb8

[Tommy @TommyGuera]

this geologie ad caught me mid feed on gethookd.

the hook is disarmingly simple: "this isn't your grandmother's night cream." one line that acknowledges the category baggage and separates the product from it.

why it works:

1. modern retinol formula repositions the ingredient as current, not legacy.
2. three outcome promises in one sentence. smoother texture, reduced fine lines, healthier looking skin.
3. dermatologist tested plus vegan plus cruelty free. trust stack without cluttering the copy.

running 88 days.

https://t.co/ULVCn0FDcL

[Tommy @TommyGuera]

this geologie ad caught me mid feed on gethookd.

the hook is disarmingly simple: "this isn't your grandmother's night cream." one line that acknowledges the category baggage and separates the product from it.

why it works:

1. modern retinol formula repositions the ingredient as current, not legacy.
2. three outcome promises in one sentence. smoother texture, reduced fine lines, healthier looking skin.
3. dermatologist tested plus vegan plus cruelty free. trust stack without cluttering the copy.

running 88 days.

https://t.co/ULVCn0FDcL

[Tommy @TommyGuera]

this geologie ad caught me mid feed on gethookd.

the hook is disarmingly simple: "this isn't your grandmother's night cream." one line that acknowledges the category baggage and separates the product from it.

why it works:

1. modern retinol formula repositions the ingredient as current, not legacy.
2. three outcome promises in one sentence. smoother texture, reduced fine lines, healthier looking skin.
3. dermatologist tested plus vegan plus cruelty free. trust stack without cluttering the copy.

running 88 days.

https://t.co/ULVCn0FDcL

[Tommy @TommyGuera]

connect claude to the gethookd mcp and paste this:

"pull all active ads from flewd stresscare running longer than 14 days. group them by primary angle: stress relief, sleep improvement, magnesium benefit, or testimonial lead. identify which awareness stage each ad targets. list the three longest running ads and note what proof element each uses. then compare these angles against a new bath soak product focused on muscle recovery and flag any positioning gaps."

gives you a full angle audit for the stress relief bath niche in one pass.

https://t.co/JxP9zdxsI2

[Tommy @TommyGuera]

filters for advertorial driven sleep ads:

performance - top 25%
ad format - video
status - active
niche - sleep
run time - minimum 21 days
landing page - advertorial

once results load look for symptom hooks that reframe a common complaint. The Daily Health ad runs 27 days and opens on dizziness then pivots to neck posture. the advertorial landing page lets them educate before they sell. that link is in the results.

https://t.co/y5Ux8mJpyZ

[Tommy @TommyGuera]

this one caught me mid scroll on gethookd.

BlissClub running a clean image ad with the line "No more choosing between looking sharp and feeling comfortable."

why it works:

the hook frames a tradeoff the buyer already accepts as real, then dissolves it. no feature dump, no tech fabric jargon, just the outcome. the visual is minimal which lets the copy carry weight.

running 22 days.

https://t.co/By3ulhqiij

[Tommy @TommyGuera]

had to stop on this one in gethookd.

Vue Swiss launching a niacinamide serum with copy that reads like a founder note instead of a product spec sheet. "We tested it, tweaked it, and only launched it when we were happy with how it performed."

why it works:

it leans into patience as positioning. skincare buyers are skeptical of rushed formulas and this copy answers that before they ask. low percentage claim at 2% signals daily use safety.

running 26 days.

https://t.co/oIILchTSbm

[Tommy @TommyGuera]

sat next to a guy at a coffee shop in auckland last week. laptop open, meta ads manager, nothing fancy.

he runs a supplement brand. $11k/day average. two people on his team.

i asked how he finds angles. he said he stopped guessing six months ago.

every morning he opens gethookd, filters gut health, 30+ days live, and studies what survived. then he writes.

he pulled up this nothing naughty ad as an example. 43 days running. the hook is simple: snack that travels with you all day. not the protein. not the macros. the convenience.

"people buy shortcuts. the nutrition is permission to buy the shortcut."

the ad lists five benefits but leads with lifestyle. that order matters.

https://t.co/Sc0uKhO6s8