Toni Navarro - SEO + PPC ⭐️

🇪🇸🔗🇬🇧SEO & PPC Consultant. I ❤️ my family, rock music, travelling, food, SEO & running🎙 Podcast @searchandgrow🚀

[Toni Navarro - SEO + PPC ⭐️ @ToniNavarroYes]

Hoy es el día.
A las 10.30 comienza Marketing x Valencia.
Un evento solidario organizado por @jordiobdotcom @carlotagalvan @Alexserramar
Hay que seguir ayudando a Valencia en lo que podamos.
Conéctate, apoya, comparte, dona lo que puedas 🙏
Y disfruta de grandes ponentes🙌

[Álex Serrano @Alexserramar]

Hoy es el día. A las 10:00h empieza Marketing x Valencia.

🙏Hay que seguir ayudando a Valencia.

Tenemos por delante 8 horas de evento online con charlas y ponentes de primer nivel.

Pásate por el directo en algún momento, haz una donación si puedes a Gofundme que tenemos. Lo recaudado irá a @Admundi que están ayudando sobre el terreno a los afectados por la DANA.

https://t.co/2eNS0fgHx3

[Aleyda Solis 🕊️ @aleyda]

What a useful and free ChatGPT Query Fan-Out Chrome Extension that allows to easily track them over time by @Netanel 👇 Showing:

* Queries: The actual search strings ChatGPT ran behind each prompt — the fan-out itself.
* Sources: Every page it retrieved, grouped by domain, with cited vs. not-cited marked.
* Citations: The sources that made it into the answer, and which domains keep winning.

Everything is shown from your Chrome side-panel and allows you to export the data!

Take a look: https://t.co/G5lfF1PmFN

[Aleyda Solis 🕊️ @aleyda]

⚡️ The Latest News & Updated in SEO & AI Search [From today's #SEOFOMO - July 26, 2026] 👇

* Google loses key DMCA claims against SerpApi in scraping lawsuit - SERP data access gets an important win, but the lawsuit is far from over

* ​Exclusive: Yelp partners with ChatGPT to surface reviews - Local AI visibility is will be shaped by how your business appears on Yelp

* ​Google Was a Lifeline for Publishers. Now Some Are Thinking of Cutting It Off. - Publishers are questioning whether feeding Google is still worth the traffic

* ​Google Updates Its Crawl Budget Doc: Every Site Starts On Conservative Crawl - Crawl capacity expands when demand increases and the site stays healthy

* ​Scaling SEO: Crawl Strategies, Image Optimization and Internal Search - SEO at scale is a product and engineering challenge too

* ​How to use MCP Servers to speed up SEO research - MCP servers can remove repetitive steps from SEO research

* ​The biggest technical SEO time-wasters to avoid - Not every technical SEO issue deserves developer time

* ​The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model - Search visibility increasingly rewards content that anticipates needs

* ​How To Do a Successful AI Search Audience and Prompt Research [Video] - A representative prompt library starts with the audience and journey, not with a keyword export

* The 2026 Generative AI Landscape Report - AI search is fragmenting, and the relationship between mentions, citations and traffic keeps getting messier

* AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study] - Winning one prompt doesn’t mean your brand owns the topic

* Much more!

From specialists like @bngsrc @miknaraujo @HelenPollitt1 @gfiorelli1 @foley_seo @Netanel, and more.

Read here: https://t.co/n4jMk5TD5b

[Barry Schwartz @rustybrick]

Google has updated its Performance Max help document with several changes but the biggest might be on AI generating text customizations https://t.co/HEWbRxJ0AY

[Toni Kroos @ToniKroos]

Football won

[Selección Española Masculina de Fútbol @SEFutbol]

⭐️⭐️ ¡¡𝗦𝗢𝗠𝗢𝗦 𝗕𝗜𝗖𝗔𝗠𝗣𝗘𝗢𝗡𝗘𝗦 𝗗𝗘𝗟 𝗠𝗨𝗡𝗗𝗢!!

#VamosEspaña | #CopaMundialFIFA

[Selección Española Masculina de Fútbol @SEFutbol]

Pues al final vamos a vivir un...

¡¡𝗩𝗘𝗥𝗔𝗡𝗢 𝗘𝗡 𝗡𝗨𝗘𝗩𝗔 𝗬𝗢𝗢𝗢𝗢𝗢𝗥𝗞!!

#VamosEspaña | #CopaMundialFIFA

[Liam Gallagher Daily @liamgdaily]

Norway may row. But England roars 🦁🦁🦁

[Chris Long @chris_nectiv]

Technical SEO article: How to optimize the Accessibility Tree for AI agents.

This covers semantic HTML, visualizing hierarchy, spying on competitors + more:

[Brodie Clark @brodieseo]

Ads are rolling out rapidly in Google's AI Mode!

There are some that were announced, but not all are showing just yet... Here are 5 AI Mode ad formats that are now live and how they work.

Read my latest article here (a running list of AI Mode ad types): https://t.co/jvTNgus1nX

[Brodie Clark @brodieseo]

SEO News: Search Console is expanding on the social channels experiment with a new “platform properties” option for social/video posts.

For the one site I have access to the social channels experiment (for YouTube), I found the data especially useful - so it’s great to see this now becoming official!

With the new platform properties, you’ll be able to track which search terms lead people to your Instagram, TikTok, X, and YouTube content on Search, alongside content surfacing in Discover.

Platform properties will become available gradually over the coming weeks, where you’ll be able to simply select the platform to verify through when creating a GSC property and you’ll be able to see data with your dashboard!

More details on this rollout in the comments.

[Aleyda Solis 🕊️ @aleyda]

🚀 The Latest SEO & AI Search News + Updates from today's #SEOFOMO - July 5, 2026 👇

* ​Google makes recipes in AI Mode more publisher-friendly

* ​Google’s Liz Reid: Personalization Can Help Small Publishers

* ​Google Trends Adds Comparison Over Time Data & Chart

* ​Cloudflare’s AI Crawler Rules Can Block Googlebot: Check your Cloudflare AI crawler settings before they block more than intended

* ​The mirror of attention: which elements of the SERP are viewed but not clicked on [Eye Tracking Study]

* ​How to Use Reddit for SEO (The Right Way)

* ​Digital PR Done Right: Earned Media Strategies and Human-First Pitching

* While some still debate what AI search optimization should be called companies have already answered the question that actually matters: who does the work

* ​Fan-out Framework: 5 Steps to Improve SEO and AI Visibility

* ​How SEO & GEO Work Together - Do Great GEO Without Destroying Your SEO

* ​How Startups and Digital Goliaths Deploy AI to Grow Traffic & Revenue

* ​Which AI systems actually read the live web, and why it decides your GEO

* More! Including SEO & AI Search Jobs, Events, Tools...

From specialists like @gfiorelli1 @CyrusShepard @NickLeRoy @seomeetsdesign @SophieBrannon @mjcachon and more.

Read it all: https://t.co/THVF2E1ePf

[Aleyda Solis 🕊️ @aleyda]

Looking for a cost effective way to track your brand AI Search Share of Voice? @RyanJones has launched FreeSOV for it: Free AI share of voice tool... just bring your own API keys 👇 It features everything you need to measure AI search visibility:

* Visibility Score: A single rolling metric, the % of AI executions where your brand appeared. Trend it daily, compare it to last month.

* Citation & mention share: Per-source breakdowns of how often you're cited as a source vs. mentioned by name and where competitors edge you out.

* Query fan-out: See the sub-queries each LLM internally rephrases your prompt into. See what topics/keywords AI mentions the most in answers.

* Sentiment: Each brand mention is scored positive / neutral / negative so you can spot when the tone of the AI's answer is working against you.

* Per-source cost: Daily API spend attributed to whoever bills you - DataForSEO vs. your direct OpenAI / Anthropic / Google / Perplexity keys.

High on features, light on cost.

Check it out: freesov(.)com

[Aleyda Solis 🕊️ @aleyda]

Fan-out Framework: 5 Steps to Improve SEO and AI Visibility - An excellent guide by @CyrusShepard 👇

A 5-step process for turning AI fan-out queries into better rankings and greater AI visibility:

1. Find a keyword topic you already rank for
2. Find Fan-out Queries
3. Determine Your Most Important Fan-out Topics
4. Optimize for the Fan-out Queries
5. Measure The Results

Read: https://t.co/eCp69SfYyM

[Aleyda Solis 🕊️ @aleyda]

🚨 @bing is releasing New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Comparison option 👇

* Intents: With the new Intents feature, grounding queries in the AI Performance Report are now classified into broader categories such as Informational, Commercial, Navigational, Learn and Solve, Research, Creation, Local, and more. This should help publishers move beyond simply seeing which queries triggered citations and begin understanding the broader query context our systems associate with those citation appearances.

* Seeing Visibility Through Topics Instead of Individual Queries:  Grouping related grounding queries into broader thematic clusters. AI systems reason across concepts and themes rather than isolated keywords. Topics should help publishers understand visibility in the same thematic structure that modern AI systems use to organize information.

* Introducing Citation Share : Citation Share shows how much of the citation space your site receives for a specific grounding query. It is calculated as the percentage of citations attributed to your site out of all citations shown across all sites for that same grounding query. This should help publishers understand not just whether they were cited, but how much visibility they received within the full set of cited sources for that query.

* Compare Changes Over Time: Allows publishers to overlay a previous time period directly onto the current reporting view.

Intents, Topics, Citation Share, and Compare are now beginning to roll out in preview within Bing Webmaster Tools globally today.

Thanks @kmadhavan77 and the whole Bing Webmaster Tools team for being the leaders in providing the AI search data needed by the search community to better understand and optimize for AI search 😎🙌 Can't wait to use it.

Link of announcement: https://t.co/uA7gizhBZs

[Search Engine Land @sengineland]

ChatGPT isn't replacing search, it's reshaping how people navigate it.

Clickstream data by @semrush (17 months, 1B+ interactions) shows:
– where users go after ChatGPT
– how prompts are evolving
– what it means for SEO/PPC strategy

Here's what to actually do with it: https://t.co/v6WsgfTAs7

[Barry Schwartz @rustybrick]

The Google Search Console link report is finally fixed, after a few weeks of having stale/broken data https://t.co/A05SvU1JyX

[Google Analytics @googleanalytics]

Big news for local businesses📍

You can now link your @GoogleMyBiz Profile directly to Google Analytics 📣

Track local interactions, calls, bookings, & direction clicks right in GA for a complete, cross-channel view of your performance. Stay up to date → https://t.co/bwCGPbhyXg

[Marie Haynes @Marie_Haynes]

There it is. You can now connect your Google Business Profile to GA4 and see info on calls, booking and direction requests.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

My friend & co-author @amandanat wrote another banger tonight: https://t.co/9dfemMnjHu

Worth your time 🔥

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW Research: https://t.co/wIrac9r0a3

From Jan-April of this year, 68.01% of Google searches in @Similarweb's mobile+desktop panel ended without a click. That's 12.5% growth from two years ago; the fastest we've seen the zero-click search trend rise in the last decade.