Bengü Sarıca Dinçer

🔍 SEO Manager at @designmodo • 🪩 Speaker at @brightonSEO (Apr ‘25) • 👩🏻‍💻 Contributor at @seojurnal & @sengineland & @wix & @moz • 🌖 Lifelong Learner

[Bengü Sarıca Dinçer @bngsrc]

Cheers to my very first article on @sejournal 🥂Posting this with a very proud smile 🥳

[SearchEngineJournal® @sejournal]

How To Track User Journey In GA4 To Make SEO Wins More Visible. via @bngsrc: https://t.co/TNPcq9itG2

#SEO

[Aleyda Solis 🕊️ @aleyda]

🎉 Join us in the upcoming special @searchandstuff x #SEOFOMO London Holiday SEO Meetup, with SEO & AI search panels, an SEO open mic, festive food, drinks, karaoke and giveaways on Nov 14 at 6pm in London 👇 Sponsored by @WhitePressINT and @SERanking !

I'm delighted to partner with Yagmur Simsek and team to co-host a special Search ’n Stuff and SEOFOMO together for one very special festive SEO night in London featuring:

⭐️ Two panels about The Present and Future of Search & AI in Marketing in 2027, with the amazing @thetafferboy @ClaraSoteras @dergal @JudithLewis @chrisgreenseo @chimammeje @areej_abuali Anthony Barone @THCapper @danbarker @ItamarBlauer, and more!

⭐️ A very fun SEO Open Mic: quick-fire SEO, AI search, digital marketing tips, no slides, 5 minutes max each with @silvia_smp @nathanless @bngsrc @gfiorelli1 ... you? Open spots for attendees!

⭐️ Holiday networking party: With food, drinks, karaoke, games and giveaways!

Don't miss it out:

🗓️ November 24, 2026 from 6pm to 11:3pm
📍 Trapeze Bar | Old Street London, England
🏷️ Buy your ticket for just £16.96

See you in London: https://t.co/M8p7BbXWF5

PS: Thanks so much to our 🔥 sponsors WhitePress and SE Ranking for your support 💪 it wouldn't be possible without you!

[Search ‘n Stuff @searchandstuff]

🎙️ Panel: “The Reality of Modern Growth: Search, AI and What Actually Works.” @SafakMelissa moderates with @begumkayaseo, @bngsrc, @KosErkut, Mert Oğuz, @metehan777 and Mustafa Mert Özçiçek. What is really driving growth. #SearchNStuffAntalya

[Sitebulb @sitebulb]

When Attribution Looks More Precise Than The Data Behind It - via @sejournal & @bngsrc #seo https://t.co/aIV43shWcZ

[Aleyda Solis 🕊️ @aleyda]

✅ The top SEO & AI Search News Of the Week You can't Miss [#SEOFOMO - Sep 13, 2026] 👇

* ​Google warns of lower quality as it revamps Europe search results to avoid EU fines

* ​Google Merchant Center AI Performance Now Shows AI Search Intent, Terms & Attribution

* ​Anthropic CEO urges AI companies to slow model development amid fears over misuse

* ​Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews

* Meta debuts its Muse AI agent. Will consumers trust it?

* ​Google Ranking Factors Expert Survey 2026

* ​Two Truths and a Lie About Digital PR

* ​"I Tested and Tracked 60 LinkedIn Posts Ranking in Google & AI Overviews. Here's What The Top Performers Have in Common."

* More! Including Events, tools, jobs...

From specialists like @seo_notebook @bngsrc @justdebbb @CyrusShepard @chrisgreenseo @ClaraSoteras @gfiorelli1 and more.

Read it here: https://t.co/X7ETQod2ht

[Aleyda Solis 🕊️ @aleyda]

🎙️ How to effectively measure AI search visibility and business impact? A new episode of #CrawlingMondays' AI Search Roadmap series is here, going through it with guests specialists @Kevin_Indig @bngsrc Max Woelfle, covering:

* Top mistakes when measuring AI search visibility & impact
* The principles & criteria for effective AI search measurement
* Tools and resources for cost-effective AI search measurement

* Much more!

Watch it fully here: https://t.co/nQyQLvv3HF

Thanks to @Similarweb for the episode and series sponsorship 🙌

[SearchEngineJournal® @sejournal]

ICYMI: When Attribution Looks More Precise Than The Data Behind It. via @bngsrc: https://t.co/djRHzbhMyn

#contentmarketing #contentstrategy

[Bengü Sarıca Dinçer @bngsrc]

@aleyda Thank you for sharing my last article 🥹💖

[Aleyda Solis 🕊️ @aleyda]

📊 How much of your attribution reporting is observed, and how much is estimated? A useful guide from @bngsrc : she correctly points out that understanding the difference between what was measured and what was estimated can be the difference between making a good decision and confidently making a bad one!

Before using attribution to shift budgets:

* Separate observed data from modeled estimates.
* Compare methodologies and identify where they disagree.
* Verify business outcomes against CRM or backend data.
* Make measurement limitations clear when providing recommendations.

Read : https://t.co/Bqh0F4MsrG

[SearchEngineJournal® @sejournal]

When Attribution Looks More Precise Than The Data Behind It. via @bngsrc: https://t.co/8XzrZ3enTy

#contentmarketing #contentstrategy

[Majestic @Majestic]

Bengü Sarıca Dinçer (@bngsrc) explains that while AI and search engines may surface your content, brand recall is crucial for converting exposure into actual engagement and results.

https://t.co/Qmmrb13yK5

[Aleyda Solis 🕊️ @aleyda]

🚨 The #SEOFOMO State of AI Search Optimization Report – 2026 Edition is here 👇

The results are in! 171 search professionals from 36 countries answered this year’s SEOFOMO State of AI Search Optimization survey between 17 and 27 August, and there’s a lot in here… including how much has shifted since last year’s edition.

Some key insights:

* 98% of respondents have had a client, manager or decision maker ask about AI search visibility, up from 91% last year. The bigger jump is budget: 69% now have it allocated, versus 38% in 2025. 61% say their investment grew during 2026, and only 1% saw it cut.

* 75% have a dedicated AI search optimization strategy for at least some of their sites, up from 51%. 92% are tracking AI visibility and citations, up from 78%. And the share saying nobody owns this work dropped from 11% to 4%, someone’s finally in charge.

* The SEO team leads it for 77% of respondents, basically where it was last year at 75%, and most budget still lives inside SEO. Standalone AI search budgets grew from around 5% to 15%, so they exist now, they’re just not the norm.

* ChatGPT leads, followed by Google’s AI search surfaces and Gemini. This is multi-platform work already.

* 56% report at least some positive business impact, though only 5% call it significant, 28% see none yet, and 5% report a negative impact. The share attributing more than 5% of site revenue to AI search more than doubled, from 8% to 19%. But 46% still put it at 0-5%, and 35% can’t tell what it contributes at all.

Read it all, along with commentary from experienced SEOs & AI Search optimizers like @dejanseo @thetafferboy @lilyraynyc @Kevin_Indig @CyrusShepard @jonoalderson @gfiorelli1 @mira_inam @bngsrc @yourfavoriteseo @RayMartinezSEO @davepeiris @dergal @chrisgreenseo @silvia_smp @nathanless @emmajanemint @OritSiMu @NickLeRoy ... and more.

Read it all here: https://t.co/ygF6IvVNB6

Big thanks to all who took it and to the tools that supported this year’s edition for making the survey and the giveaway possible: @Similarweb @semrush @peec_ai @Waikay_X @AlsoAsked #finchling #glippy @screamingfrog @sitebulb @keywordinsights @SERanking and @demandsphere 🙏

Last but not least: Huge congratulations to @SebAtkinson , who won this year’s giveaway! I’ll contact you in the upcoming days to arrange access to the tools. 🎉😎🙌

[Bengü Sarıca Dinçer @bngsrc]

IT IS HAPPENING! SearchNorwichXL is getting closer 🥹 And I'll be speaking 💃

I am very excited to see everyone, meet new people, and now also strangely invested in how many people are willing to type Bengu into Eventbrite. Because that is your discount code for 20% off.

[Bengü Sarıca Dinçer @bngsrc]

I’m very excited to be speaking at SearchEvolution Summit in Cluj-Napoca and visiting Romania for the first time! 🇷🇴

Use SPEAKERSES20 code at the checkout for 20% off until 20 August 😇 https://t.co/jnkbNfArYi

[SearchEngineJournal® @sejournal]

ICYMI: Designing A Measurement Framework Before You Touch GA4. via @bngsrc: https://t.co/O8AGlykQmF

#contentmarketing #contentstrategy

[Bengü Sarıca Dinçer @bngsrc]

@MontseCano 💗

[Montse Cano | AI search, product,project delivery @MontseCano]

Planning and defining success before you even start executing tactics. Great article by @bngsrc

https://t.co/6gXuZyGd7c

[SearchEngineJournal® @sejournal]

Designing A Measurement Framework Before You Touch GA4. via @bngsrc: https://t.co/5oxgBr3RuL

#contentmarketing #contentstrategy

[Bengü Sarıca Dinçer @bngsrc]

I am not sure I can act normal about this one 🥹 @JohnMu mentioned my @sejournal article on the Google Search Central YouTube channel, and I am genuinely a bit emotional about it.

A very proud “maybe I am doing something right” kind of day. 🫠

https://t.co/IGKN0Ci32A

[Gerry White SEO geek @dergal]

This is going to be fun!!

https://t.co/Db8cUyzoob

and the if you want the 50% off with TakeItOffline discount code, hit me up @OfflineTake

or if you want the @searchandstuff discount code, hit up @yagmrsmsk

[SearchEngineJournal® @sejournal]

ICYMI: Why High-Performing Marketers Get Stuck In Execution Mode. via @bngsrc: https://t.co/pTJxnFt8Ps

#digitalmarketing