Tracy Johnson

The Tracy Johnson Media Group consults media companies and coaches radio and podcast talent worldwide.

[Tracy Johnson @tracyjohnson]

Today's the day....I'll show you how to build a personalized, just-for-you radio show in real time in a free webinar. 1pm Eastern time. Join me! #radio, https://t.co/6Q7nfRA5mB.

[Tracy Johnson @tracyjohnson]

On Thursday, I'm hosting a free webinar: Let's Fix Your Show Prep. This is a working webinar....I'll turn your ideas, topics, and stories into entertainment live
Thursday at 1pm Eastern time.

Register Here: https://t.co/6Q7nfRA5mB

[Tracy Johnson @tracyjohnson]

@Franklin_Graham @realDonaldTrump Never another dollar to your ministry from my family. EVER.

[Tracy Johnson @tracyjohnson]

@JoshTradeOption Joined last week…Josh is terrific

[Tracy Johnson @tracyjohnson]

Talent isn’t the issue.

Fear is. Unleash the beast!

Article #3 in the series about radio’s crisis in 2026.

Stop the Madness: Today's Programming Tactics Are Unsustainable.

https://t.co/xpJvss5THp

#radio, #radioprogramming

[Tracy Johnson @tracyjohnson]

Familiar ≠ effective. You’re trying to make your station “less bad” instead of making it great. That’s the problem. Today's Programming Tactics Are Unsustainable.

Article #3 in the series about radio’s crisis in 2026.

https://t.co/xpJvss5lRR

#radio, #radioprogramming

[Tracy Johnson @tracyjohnson]

Ratings don’t predict success.

They report history. They're lagging indicators, and they do a poor job of it.

You're programming to avoid risk and killing your station.

Get off the ratings treadmill. My new article now at https://t.co/2tkZi02zkg

[Tracy Johnson @tracyjohnson]

Advertisers don’t buy ratings.

They buy results.

Radio keeps confusing the two.

Get off the ratings treadmill. My new article now at https://t.co/2tkZi0379O

[Tracy Johnson @tracyjohnson]

If programming feels more defensive than creative, there’s a reason. Nobody will step up with a new idea and commit to making radio exciting.
Stop the Madness: Today’s Programming Tactics Are Unsustainable.
https://t.co/xpJvss5THp

[Tracy Johnson @tracyjohnson]

Advertisers don’t wake up thinking about AQH.

They think about customers, leads, and sales.

Radio keeps selling the wrong story.

Get off the ratings treadmill. My new article now at https://t.co/2tkZi02zkg

[Tracy Johnson @tracyjohnson]

Manipulating clocks to game the ratings system doesn’t build loyalty.

It just delays the damage.

Get off the ratings treadmill. My new article now at https://t.co/2tkZi0379O

[Tracy Johnson @tracyjohnson]

Programming tricks that once “worked” are now actively hurting radio.

Radio Is In Crisis: Stop the Madness: Today's Programming Tactics Are Unsustainable.

https://t.co/xpJvss5THp

#radio, #radioprogramming

[Tracy Johnson @tracyjohnson]

Ratings aren't the point.

Ratings were never the product.

They were the tool.

Somewhere along the way, radio forgot the difference.

Get off the ratings treadmill. My new article now at https://t.co/2tkZi0379O

[Tracy Johnson @tracyjohnson]

You're playing the wrong game!

You can win the ratings game
and still lose the audience.

That’s the problem.

Get off the ratings treadmill. My new article now at https://t.co/2tkZi0379O

[Tracy Johnson @tracyjohnson]

Being heard is easy.
Being chosen is not.

That’s the whole game now. Is your station prepared to be relevant? This first article in my series about Radio in 2026 is must-read.

Read more now at https://t.co/2tkZi02zkg

#radio, #radioprogramming . .

[Tracy Johnson @tracyjohnson]

Safe programming doesn’t offend.

It also doesn’t matter.

Your ratings reflect this fact, and so do your sales. The question is: What will you do about it?

https://t.co/2tkZi0379O

#radio, #radioprogramming . .

[Tracy Johnson @tracyjohnson]

In an audio-first world:

Replaceable content gets replaced.

Only relevance survives. Will your station survive 2026? Time to make some changes. Read more now at https://t.co/2tkZi0379O

#radio, #radioprogramming . .

[Tracy Johnson @tracyjohnson]

Over-focusing on ratings is killing radio brands.

Ratings are a tool. They were never the product. When the tool becomes the goal, relevance disappears.

This needs to change. Details here:

https://t.co/2tkZi0379O

[Tracy Johnson @tracyjohnson]

Hope isn’t a strategy.
And nostalgia isn’t a plan.

But radio acts like a good attitude will fix its problems. Ot won't

At some point, patterns stop being cycles and start being signals.

That's what this piece confronts.

https://t.co/2tkZi02zkg

[Tracy Johnson @tracyjohnson]

Radio needs to stop lying to itself.

This is how brands (and industries) quietly disappear.

New piece: https://t.co/2tkZi0379O

#radio, #radioprogramming, #broadcasting