@dennishegstad It’s counter intuitive, but one concept per screen tends to perform better. Fewer pages isn’t better when there are multiple concepts (bag, payment, shipping).
Conversion optimization is completely underrated... especially for SEO!
Google's goal is to solve users' problems. The easier you make it for users to convert on your site, the more traffic Google sends you.
But most people have a false perception of CRO. It's not just popups.
1. @FTC has taken action against @amazon for tricking users into signing up for Prime subscriptions—and then deliberately making it hard to cancel. We charge that these deceptive tactics violate the FTC Act and the Restore Online Shoppers’ Confidence Act. https://t.co/ud2j3xmFQ0
@Kevin_Indig They could use help with their onboarding. There are two high friction screens to start the flow, and they are back-to-back (create account and payment).
@Kevin_Indig And offer premium upsells like subscriptions, events, and commerce/merch to increase reader revenue. Diversity in revenue is important for sustainable growth.
@enckelli Yes - still worth it, especially if it’s a unique or new type of business where common patterns haven’t yet been established.
A chat interface can overcomplicate UX in many cases.
I know we are all ready for the NFL Draft to finally be here. 5 more days.
In the meantime, the ESPN Analytics team put together this draft simulator tool thatt allows you to act as a GM for a tool and make picks/trades.
Tons of fun to try out: https://t.co/vBNaAEAXiY
You can now build designs in @figma and quickly transfer them to @webflow. Yes - copy/paste.
This will radically speed up the design to development process.
https://t.co/0RfX48k6t3