Travis Bernard

I do growth marketing for consumer subscription apps

[Travis Bernard @travisbernard]

@dennishegstad It’s counter intuitive, but one concept per screen tends to perform better. Fewer pages isn’t better when there are multiple concepts (bag, payment, shipping).

[Kevin_Indig @Kevin_Indig]

Conversion optimization is completely underrated... especially for SEO!

Google's goal is to solve users' problems. The easier you make it for users to convert on your site, the more traffic Google sends you.

But most people have a false perception of CRO. It's not just popups.

[Travis Bernard @travisbernard]

@alexeheath @elonmusk 🍿

[Travis Bernard @travisbernard]

"The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company." - Bezos

The irony.

[Lina Khan @linamkhan]

1. @FTC has taken action against @amazon for tricking users into signing up for Prime subscriptions—and then deliberately making it hard to cancel. We charge that these deceptive tactics violate the FTC Act and the Restore Online Shoppers’ Confidence Act. https://t.co/ud2j3xmFQ0

[Travis Bernard @travisbernard]

@Kevin_Indig They could use help with their onboarding. There are two high friction screens to start the flow, and they are back-to-back (create account and payment).

[Travis Bernard @travisbernard]

@Kevin_Indig And offer premium upsells like subscriptions, events, and commerce/merch to increase reader revenue. Diversity in revenue is important for sustainable growth.

[Travis Bernard @travisbernard]

@shareenpathak What’s up?

[Travis Bernard @travisbernard]

@enckelli Yes - still worth it, especially if it’s a unique or new type of business where common patterns haven’t yet been established.

A chat interface can overcomplicate UX in many cases.

[Travis Bernard @travisbernard]

@HoodieRamey Did you try this tool from ESPN? I’ve done way too many mocks

[Field Yates @FieldYates]

I know we are all ready for the NFL Draft to finally be here. 5 more days.

In the meantime, the ESPN Analytics team put together this draft simulator tool thatt allows you to act as a GM for a tool and make picks/trades.

Tons of fun to try out: https://t.co/vBNaAEAXiY

[Travis Bernard @travisbernard]

@dtcpages If it’s net new, it’s growth design. If it’s optimizing an existing page, it’s CRO. CRO is part of growth design.

[Travis Bernard @travisbernard]

@sgellison Good luck staying away from Twitter during your vacation.

[Travis Bernard @travisbernard]

@masato_io Are you hiring / need support? Or just want to network?

[Travis Bernard @travisbernard]

@jessperate @Spotify @webflow They could use some help with SEO for the site.

[Travis Bernard @travisbernard]

@kristaseiden We're recommending "opt out" for all clients.

[Travis Bernard @travisbernard]

Back in west LA for the day

[Travis Bernard @travisbernard]

@JackMarshall How much human content gets published without proper fact checking and editing

[Travis Bernard @travisbernard]

@Melanie_Balke @webflow @CoreyGMoen We’re happy to help at @graphitegrowth. Our creative director worked on Klayivo’s branding.

[Travis Bernard @travisbernard]

You can now build designs in @figma and quickly transfer them to @webflow. Yes - copy/paste.

This will radically speed up the design to development process.

https://t.co/0RfX48k6t3

[Travis Bernard @travisbernard]

Return of the chatbots
https://t.co/FI9Svq4aMV