Olivia Trombley

[Olivia Trombley @trombleyo24]

@AllyWatson04 @CopywriterBob @Disney @disneyplus Hi Ally! Disney is such a good example, because they constantly come out with new content which people can enjoy for years, so the nostalgia is never-ending. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@Capitaldemarca 2. I think nostalgia can still be a viable tool because nostalgia appeals to our emotions, which is a form of rhetorical commonly used throughout advertising. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@Capitaldemarca 1. The first brand that came to mind was Huggies diapers, simply because they always talk about parenting and how sweet it is to be a parent, maybe making them reminisce on the times when they first started raising children. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@maddyemmettsWVU @NathanDubberly @Capitaldemarca @KhabyLame @coke @CocaCola That sounds cool, and yes definitely a good way to bring in some competition. As a TikTok creator, you are also allowed to but links in your bio, so both brands could link their products for their viewers to purchase directly. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@Capitaldemarca @KhabyLame @SHEIN_official 3. I don't think I would buy the product just off the ad simply because I wouldn't have any better knowledge of what taste to expect. They make the product look cool, but that doesn't convince me to go buy it. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@Capitaldemarca @KhabyLame 1 .I think using a TikTok celebrity is a great idea considering TikTok is such a prominent social media platform right now.
2. A brand that could use this strategy is any clothing account, like @SHEIN_official for example, a popular clothing website for teens. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@maddyemmettsWVU @CopywriterBob @TODAYshow Hi Madeline! I agree, it's not their business to get into how many people we share our links with. Typically it is a one time thing, or we do it out of love to help a friend or family member who can't afford it. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@Chloeaoconnor @CopywriterBob @TODAYshow Hi Chloe, you make a good point about Netflix having plenty of money as is, but as a business the goal is constantly to make more money. This approach does not seem like the best route for that though, as it is frustrating to us consumers. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@armah_stacey @CopywriterBob @TODAYshow Hi Stacey! I said the same thing, with the example of Hulu. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@CopywriterBob @TODAYshow Lastly, as far as other brands taking advantage of the situation, today in class we talked about how
@hulu offers a student subscription for $5. If they act on this "scare" Netflix is pulling, they could receive many new consumers. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@CopywriterBob @TODAYshow Secondly, I assume Netflix will loose subscribers simply out of a possible significant raise in price. At the same time, many people like to remain loyal to the higher-end name brands because they do have the budget for it or they are familiar with the program. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@ErikaLundquist @F_A_R_N_O_U_S_H Hi Erika, this is a very smart idea. Providing users and companies with a physical and digital manual that visually explains how to power on and off the robot. It's easy, and would also provide great relief! #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@F_A_R_N_O_U_S_H The marketers would need to do something like show a robot that appeals more to emotion, something that seems more practical, like a robotic nurse in a covid unit. A robotic dog doesn't benefit anyone. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@Rosiemcgov @F_A_R_N_O_U_S_H @WSJ Hey Rosie! You brought up a good point about quickly getting your hands on a product when the price goes down. Thinking about stocks, we do a similar thing, where we closely have to monitor how they are doing, and when it's best to take out our stock, or start a new one.

[Olivia Trombley @trombleyo24]

@F_A_R_N_O_U_S_H @WSJ 3. For the brands that use this scheme, they have to expect critical feedback. Although this is necessary to regulate the economy, backlash is bound to happen. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@F_A_R_N_O_U_S_H @WSJ 1. Customers can get annoyed with this type of pricing, especially regarding gas prices. As a college student, gas being $2.50/gallon vs. $3.50 makes a big difference.
2. When the price goes down, we celebrate, but must be weary if the quality went down as well. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@malone_catie @LaurelAynne @coinbase That's so odd, definitely a weird way to market a product.

[Olivia Trombley @trombleyo24]

@LaurelAynne 2. Apparently it has to do with batteries, but the ad was all over the place and just didn't make sense. Maybe if I knew more about crypto currency it would make more sense. Therefore, I would call this a #marketingfail. #ICMKTG #NKU205

[Olivia Trombley @trombleyo24]

@LaurelAynne I'm not sure if this is a new product, but FTX crypto was something I've never heard about before. #ICMKTG #NKU205