TVadSync

The platform for TV-to-digital ad retargeting, analytics and attribution. Cross-screen marketing has come of age.

[TVadSync @TVadSync]

Did you know last year’s average operating margin for large health insurers was 5.5%? Although it has increased since 2021, there’s still room for improvement. See how TVadSync can help.

https://t.co/QSgaOS3IiF

[TVadSync @TVadSync]

Attending Cannes Lions? Let's catch up on the Croisette!

[TVadSync @TVadSync]

Are you getting the most out of your marketing spend?
TVadSync’s media solutions provide an additional 60% (or higher) lift in program enrollment by combining TV + digital advertising.
Click the link below to learn more.
https://t.co/yDxo5jVgp7

[TVadSync @TVadSync]

Thank you BET⭐️ https://t.co/nGV0KGpnoU

[TVadSync @TVadSync]

TVadSync founder @ronanhigg will be sitting on the panel of Undertone's "Anywhere" webinar on ACR TV data tomorrow May 6th 2pm ET. Along with Vizio Inscape, HBO and Horizon Media. Register for free here: https://t.co/oGspaqyr9x

[TVadSync @TVadSync]

Big ships turn slowly. We prefer speed boats. TVadSync's upgraded analytics platform now offers in-flight attribution

[MediaPost @MediaPost]

How to get faster TV attribution @TVadSync https://t.co/Khq3Lwrcvx

[TVadSync @TVadSync]

@TVadSync is hiring a Programmatic Campaign Manager with Ad Ops in New York. Click here to learn more and apply: https://t.co/ELgDRPsn4C
#jobsfairy

[TVadSync @TVadSync]

It's great that @CIMM_NEWS @4As are stepping forward to better understand the various attribution models leveraging #glasslevel TV data. If anyone can get to the bottom of research discrepancy it's @Janus_Consulting and Sequent Partners.

1000% uplifts begone!

[AdExchanger @adexchanger]

It’s Key To Study Existing TV Attribution Practices https://t.co/8j6DJNmIX0 by Jane Clarke, @CIMM_NEWS

[TVadSync @TVadSync]

Smart TV DAI (dynamic ad insertion) is coming 2020, but do linear TV advertisers know it? The addressable TV ad measurement reconciliation with TV currency is imperative.

https://t.co/Xd8mHT676C

[TVadSync @TVadSync]

TV sync meets synchronized digital branding. It's the perfect match. @AccessUndertone's leadership in high-impact digital advertising for premium brands will now include TVadSync's TV-to-digital retargeting and cross-screen incremental reach. #adtech

[TVadSync @TVadSync]

@adexchanger @samba_tv @OSchiffey Samba TV sales or ops NY/LA affected by this reorg, please private DM your resume to @TVadSync

[TVadSync @TVadSync]

The smart TV manufacturers have implemented strong opt in and opt out mechanisms, but for the connected TV devices and cable set top boxes there is work to be done in terms of “informed” consent. Consumers should understand the benefits of sharing their content consumption data

[Tiffany Hsu @tiffkhsu]

The streaming wars are around the corner. For viewers, that means more movies and shows. For advertisers, more consumer data to sop up.

And for privacy experts? Anxiety.

https://t.co/4BQb0yceX6

[Tiffany Hsu @tiffkhsu]

The streaming wars are around the corner. For viewers, that means more movies and shows. For advertisers, more consumer data to sop up.

And for privacy experts? Anxiety.

https://t.co/4BQb0yceX6

[TVadSync @TVadSync]

In-TV ACR has a brighter future, as the last point of measurement and arbiter of truth for all forms of TV / video viewing. But audio state needs to be measured as well for new Media Ratings Council standards. Was the TV volume on or muted at the time of ad exposure? @ronanhigg

[AdExchanger @adexchanger]

The MRC Standards For TV Ad Measurement Will Force Technical Upgrades For All https://t.co/ufCZQiJnZu by Ronan Higgins, @TVadSync

[TVadSync @TVadSync]

@skyalphabet @TatariTV Hi Steve, some misconceptions in there on the issue with migration from IPv4 to IPv6. Devices can still be forced to use IPv4 even if they prefer IPv6, so matching can continue. IP address cycling is not an issue when you have TV device reporting current IP address continuously

[Inscape @inscapetv]

“To win the living room you have to know what people are watching and be able to predict what content people want to watch, not what they are talking about.” -- @TVadSync’s Chris Fredericks in @AdExchanger on the importance of #GlassLevelData https://t.co/JFsW8AwWe5

[AI Ireland @AIAwardsIrl]

Today we reveal the lucky finalists for this year’s AI Awards.

First up, congrats to the final four in Best Use of Ai in Sector!

@Liopa_Me
National Transport Authority
@soapboxlabs
@TVadSync

#aiawardsirl #aiireland #ai #machinelearning #datascience #aiisland

[AdExchanger @adexchanger]

.@TVadSync Taps Into #TV #Metadata To Detect Subtle Patterns In Viewing Behavior https://t.co/BzOlHg17nO by @OSchiffey

[TVadSync @TVadSync]

TVadSync "Smart Tribe" is creating a new consumer identity by using AI to surface "taste communities" in TV content consumption behaviors for psychographic planning.
#whosmytribe #tvattribution #adtech

https://t.co/PnavKgXsac

[AdExchanger @adexchanger]

The Marketer’s Guide To Automated Content Recognition Tech In Smart TVs https://t.co/38Lw30FHus by @SarahSluis