kaleb

running up AI software, vlogging the journey

[Viktor Seraleev @seraleev]

Apple, please hire this developer for the App Store Connect team.

Thousands of developers dream of having analytics this good for their apps.

@apple 👋 @andrewtanchuk

[Jake Mor @jakemor]

🧵 Superwall had on off-the-record* meeting with someone very high up at Apple yesterday to ask questions about what is and isn't allowed on the App Store. We asked for rules on

→ App2Web
→ Transaction Abandon
→ Free Trial Toggles
→ A/B Testing Paywalls in General

Here's everything we learned...

* Guidelines are intentionally subjective and ultimately up to the reviewer to interpret (more on this in my last post). The only way Apple takes an official stance on a guideline is by updating them.

Some topics may never enter the official guidelines... that doesn't mean they're allowed.

There's a whole layer of internal policy behind the guidelines that isn't written down anywhere and subject to change.

The text you read is just the tip of the iceberg. That's what this thread is about. 👇

[Desmond @desmondhth]

how to go from $0 to $200k/month with an app in 6 months with tiny budget:

(months 1–3: the foundation)

follow the “$10k/month in 3 months” playbook quoted here. even if everything flops, by the end of 3 months you should already have:

- a working ios app
- an ig account with lots of reels posted
- a handful of early users

once you have these 3 things, you can start running meta ads.

but before you can run ads, you’ll need about a month to get these done:
- register a company
- open a business bank account
- get multiple business credit cards (amex / mercury…)
- open a meta ads account

the core strategy:
use credit lines to run meta ads.

if your roas (after apple’s 15% cut) stays >100%, you can scale infinitely.

target: spend $75k/month on ads → 2.5x roas → $200k/mo sales.

(month 4: first meta ads test, $50k ad spend → $50k/mo sales, breakeven)

do these 3 key things before scaling:

1. learn.

deep dive into cal ai, rise, quittr’s business models. study every ad they’ve run in meta ad library

read $100m offers and $100m leads (alex hormozi)

2. improve product.

early users only came because of free trial.

after 3 months, remove the trial → force paywall

3. fix onboarding.

20+ screens asking questions + selling the value (see headway, rise)

create 3 subscription plans:
- yearly $49.99
- monthly $12.99
- discount yearly $29.99 (the “real” offer)

4. secure ad budget.

make sure you have $50k cash/credit
options:
- savings
- business credit card (leverage personal acct/amex business card

how to run meta ads:

integrate facebook sdk into your ios app

launch app promotion campaign, ios14+, optimized for purchase

use advantage+ campaigns

target: us, uk, de, ca, nz, au

record 10 short reels to sell the app

make them look native/ugc (capcut edits, shot on iphone)

goal = make people forget it’s an ad until they see “install now”

budget setup:

dump all 10 reels into one campaign

daily budget: $130 usd

set cost per result = $20 usd

→ with 3 plans, avg purchase ≈ $20 usd

at first, roas = 0.5–0.75x.

track:

ctr (most important): should be >0.5%

cost per thru-play: are people watching?

every week: add 10 new reels, cut underperforming ones.

by mid-month, 4 possible outcomes:

🏆 roas 2x+: jackpot. scale budget +30% every 2 days until $5k/day

🥈 roas 1–1.9x: decent. raise budget to $1.5k–$1.8k/day

🥉 roas 0.6–1x: normal. hold spend until roas >1, then scale

🙃 roas <0.6 or no spend. 3 possible reasons:

1. app sucks (no demand) → talk to users, read the mom test

2. bad creative (ctr <0.5%) → fix ads

3. market too competitive (cpm >$10) → pivot to organic or focus on retention

(month 5: scale $50k ad spend → $150k/mo sales, 2xish ROAS)

keep adding 10+ new reels every week

last month you broke even, but apple pays on 60-day delay → need more credit

ask bank to bump credit lines

goal: $400k spend this month

grow budget slowly: max +30% every 2 days

(month 6: endgame $75k ad spend → $200k sales, 2.5xish ROAS)

same playbook: nonstop new reels

a winning ad can run at 4x roas

watch cash flow like a hawk

keep pushing credit limits at banks

never change your $20 cost per result setting. it’s the backbone of the system

disclaimer: this is what worked for me, if you gone bankrupt because you didn't set a CPA target, it's on you

[Roy @im_roy_lee]

introducing the @cluely marketing team

[Boris Ryssine @borisryssine]

Why is the standard for ads in info so low, no seriously.

like look at what SAAS companies do in ads to stand out.

Cluely, Knowlify....

and here we are doing ugc based ads with shitty animations🤣

Im about to sweep the floor.

[Roy @im_roy_lee]

Cluely is out. cheat on everything.

[Roy @im_roy_lee]

announcing @cluely's $15M fundraise, led by @a16z.

cheat on everything.

[Alex @nomalex_]

Ok as everyone is asking (which is normal) here is what I changed:

The app generates AI pictures and offers 2 free pics at first use.

I changed the AI model, it improved a lot the quality of the pictures.

People try with the free pics, see how good it is, and pay.

Slightly more expensive for me, but it 3x the conversion rate so I'm wayyyy profitable

[Lamar @LamarDealMaker]

We're about to see a BOOM in apps that actually make athletes better.

SAM-3 + Gemini 3 just made a bunch of sports app ideas go from "impossible" to "I can build this with good prompts."

Some ideas worth exploring:
- Shot tracker that fixes form in real-time for basketball players
- Technique comparison tool that shows your form vs. the pros for skill development
- Game film AI that auto-identifies mental mistakes with timestamps for competitive athletes
- Practice quality analyzer that separates good reps from bad habits for serious players
- Opponent scout that builds personalized game plans from video for coaches
- Recovery tracker that spots movement degradation before injury for athletes

[kaleb @tweetkaleb]

Real confidence isn’t built from accomplishments, it comes from that pure inner conviction we had at 17, when life felt full of unlimited potential. As we get older and face our limitations, that magic fades. The only way to regain that level of confidence as an adult is to believe in something bigger than yourself. When you trust that God gives you purpose, direction, and potential at the snap-of-a-finger, you unlock that same fearless belief you had as a teenager. True confidence comes from within and not from accolades, and faith is what restores it.

[kaleb @tweetkaleb]

@sebastianvolkis @stripe @lemonsqueezy @whop Thanks man, they DMd me!

[kaleb @tweetkaleb]

@NotionNat @devingriser @ProdanovP @lemonsqueezy Thank you!

[kaleb @tweetkaleb]

10k in payouts stuck “in transit” bug

Ever since @Stripe acquired @lemonsqueezy, the LS support has been nonexistent. Like they unironically changed the contact number to 123456789

Please help @lemonsqueezy Twitter x team

[kaleb @tweetkaleb]

@skyirezumi @jakemor @Superwall Yeah @jakemor is misleading a lot of people into potential Apple account bans.

[Nick Godwin @nickgdwn]

In the developer guidelines under 3.1.1(a) Link to Other Purchase Methods, it says...

"These entitlements are not required for developers to include buttons, external links, or other calls to action in their United States storefront apps."

There are other similar portions as well. Seems Apple isn't explicitly saying what developers can do, but instead says what you can't do and then says the rules don't apply to the US.

[kaleb @tweetkaleb]

@lemonsqueezy I changed my card on file, and it looks like the payout has been stuck “In Transit” for 6 days now. Can you look into this please?

[kaleb @tweetkaleb]

@barn_north Do this and clarify you’re allowed to do it in USA, that should work

[kaleb @tweetkaleb]

@barn_north I read that you have to have a separate build of USA reps/market?

Perhaps it’s the rep. What’s the decline reason?