Humble Genius. Tweeting about Marketing w/ occasional foray in to Comedy, Combat Sports & Critical Thinking | Director of Brand Marketing for @LinkedIn
We shot this @LinkedInMktg campaign in São Paulo back in October.
Our strategy addressed the category tension of ad waste in B2B, highlighting how LinkedIn's unique professional targeting helps solves that problem.
Check out one of the spots below.
#OnlyOnLinkedInAds
"When people talk about marketing, they think only about the marketing to sell something. Marketing is not only about this. It is also a way to mobilize minds."
Shoutout to @bgproudfoot and @breakwaterstud for this great short film on the story of B2B https://t.co/kLdvDMe4fM
@asmartbear@rodrigofm Yeah a lot is B2B e.g. a week in the south of France with a big activation like this isn’t cheap (though likely money well spent).
Have you even held an Oscar if you’ve only held one? Great to be in LA this weekend visiting @bgproudfoot and seeing the magic at @breakwaterstud. Can’t wait for our project to drop this June!
@LinkedInMktg
@RxMaha I thought exactly the same when watching live but it’s entirely possible (and most likely) that she lost her shit for a moment and didn’t realize.
@SeanSheehanBA I would call it a multiplier. If the same card is marketed as a fight night or other number, it won’t do as well versus marketing it as UFC 300. But that base number will go up or down depending on star power, matchmaking etc.