Tyler Black

VP Product for Warcraft Franchise at Blizzard. Dad of two amazing young adults and one amazing kid. Husband of the greatest human.

[Tyler Black @tylerblack]

@tylerblack32

[Tyler Black @tylerblack]

@tylerblack32 @felicitybagwash @DaleCloudman @Binkles_ @chucker @Glinner Pretending like this isn't real doesn't help. We cannot fail to act when groups of kids are thinking about killing themselves. Like abstinence is not effective for preventing teen pregnancy, trying to convince someone they are not trans doesn't stop them from considering suicide.

[Tyler Black @tylerblack]

@tylerblack32 @felicitybagwash @DaleCloudman @Binkles_ @chucker @Glinner While I'm tagged in this and I'm not the correct @tylerblack32 that should have been tagged, and I'm not a health care provider, I fully support Tyler Black, MD's position here. Trans kids are real. Suicide rates in trans kids are higher than other groups.

[Tyler Black @tylerblack]

Aw hell ya

[XBOX @XBOX]

Everyone say GRATS to @Warcraft for their 30 year anniversary!

Join the party and check out the latest news from Warcraft Direct: https://t.co/RFOAw9MkxK

[Netflix @netflix]

The secret life of a World of Warcraft gamer living with a degenerative muscular disease is vividly reimagined when his online friends contacted his family after his death.

The Remarkable Life of Ibelin is now playing.

[World of Warcraft @Warcraft]

The story of a Warcraft player who captured all our hearts.

The Remarkable Life of Ibelin comes to Netflix October 25.

[Empire State Building Observation Deck @EmpireStateBldg]

Rest in Peace Lord Vader

[World of Warcraft @Warcraft]

🚨 Calling all new and returning players 🚨

For a limited time, get the Welcome to Azeroth Bundle!

✨ Level 60 Character Boost
🐉 Dragonflight Expansion
⌛ 60 Days Game time

Learn more: https://t.co/99S6d7xByu

[World of Warcraft @Warcraft]

The Worldsoul, so long denied me, shall be mine.

The War Within arrives August 26.

Early Access begins August 22.

[World of Warcraft @Warcraft]

Here’s a quick rundown on Timerunning characters and cosmetic rewards in WoW Remix 🐼

[Jasper Polak @polak_jasper]

Dunno who made this but it's genius. Why change fails:

[Sahil Bloom @SahilBloom]

In 2009, Stanford business professor Tina Seelig split her class into groups and issued a challenge:

Each group had $5 and 2 hours to make the highest return on the initial money.

At the end, they'd give a short presentation on their strategy.

The results were fascinating...

Most of the groups followed a basic approach:

• Use the $5 to buy a few items.
• Barter or resell those items.
• Repeat
• Sell final items for (hopefully) more than $5.

These groups made a modest return on their initial $5.

A few groups ignored the $5.

They thought up ways to make the most money in the 2 hours of allotted time:

• Made and sold reservations at hot restaurants.
• Refilled bike tires on campus for $1 each.

These groups made a better return on their initial $5.

The winning group took an entirely different approach.

They had three core realizations:

1. The $5 was nothing more than a distraction.

2. The 2 hours of time was not enough to make an attractive, outsized return with a mini-business (like selling restaurant reservations or filling bike tires).

3. The most valuable "asset" was actually the presentation time in front of a class of Stanford students.

Realizing the value of this hidden asset, they offered the presentation time to companies looking to recruit Stanford students.

They struck a deal to sell the time slot for $650, netting a monstrous return on the $5 of initial capital.

The losing groups thought in linear, logical terms and achieved a linear, logical outcome.

The winning group thought differently.

So, what can we learn from this story?

There are two types of problems:

1. Low-Stakes: Lower potential, linear rewards. Decisions are easily reversible.

2. High-Stakes: Higher potential, asymmetric rewards. Decisions are not easily reversible.

With low-stakes problems, given the reward potential is low and the decisions are easily reversible, we can use shortcuts and heuristics to choose our path. We can take a logical, linear approach.

With high-stakes problems, the high, asymmetric reward potential means we need to think differently. We want to take a creative, non-linear approach.

Three steps to start thinking differently:

Step 1: Avoid the Distraction

There will always be an "obvious" solution that is simple, clear, and entirely wrong.

In the challenge, the $5 was nothing more than a distraction. It was a trap.

To find the best path, you have to avoid the distraction.

Step 2: Ask Foundational Questions

Ask and answer questions that expose and vet underlying assumptions and logic.

• What's the real problem you are trying to solve?
• What's your hypothesis? Why?
• What are your core assumptions? Why?
• What evidence do you have?
• What are your core options?
• What alternatives exist?

This takes time, but it's an essential exercise when facing a problem with the potential for non-linear rewards.

Step 3: Select the High Leverage Approach

Slow down and evaluate the options on the table.

Select the path most likely to generate the asymmetric, attractive risk-adjusted returns.

If the story teaches us one thing, it's this:

Creative, non-linear, asymmetric thinking generates creative, non-linear, asymmetric outcomes.

If you enjoyed this or learned something, follow me @SahilBloom for more in future.

[Michael Girdley @girdley]

What happens in the days after you die?

It will be horrible for your loved ones.

I just learned about something you can do to make that easier for them:

The Green Box Exercise.

[Guerrilla @Guerrilla]

In honor of Lance Reddick, we created a memorial to commemorate the profound impact he had on us all.

Thank you, Lance, for everything you brought to the role of Sylens: your gravitas, energy, wisdom and more. An incomparable talent and friend. We miss you terribly.

[Portland Thorns FC @ThornsFC]

SHE'S OUR FREAKING KEEPER!!!!!

#BAONPDX

[OneSoccer @onesoccer]

HISTORY, MADE ✅

𝗧𝗛𝗘 𝗠𝗜𝗥𝗔𝗖𝗟𝗘 𝗢𝗙 𝗕𝗨𝗥𝗡𝗔𝗕𝗬, 𝗕𝗖 🇨🇦 ✨
– A new Canadian Championship legend 📚

#L1BC outfit @TSSRovers become the 1st semi-pro team to defeat a pro team (#MLS or #CanPL) in #CanChamp action 🇨🇦 🏆

#WeAreRovers

[The Long Dark @IntoTheLongDark]

It’s here! Play TALES FROM THE FAR TERRITORY, Part Two: SIGNAL VOID now on Steam, Epic Games Store, PlayStation, and Xbox.

Explore now: https://t.co/jICopM8qiL

[Tyler Black @tylerblack]

@kait_zilla Ordered! Looking forward to it.

[Hinterland @HinterlandGames]

A statement from Hinterland on the earthquakes in Turkey and Syria.

Please consider donating within your means.