Joe

Chronic overthinker making digital for humans @agencypmg | Be nice, get outside, tell good stories, enjoy yourself

[Joe @unhatched]

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I don’t want to be here.
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(•ㅅ•) ||
/ 　 づ"

[Joe @unhatched]

@MouyyadA doing a little staycation at the Sinclair in FTW so had to make @paxandbeneficia our first stop! The location is beautiful.

The Zahr and Sunshine were great as was the staff!

[Joe @unhatched]

@RonFilipkowski Yes - the merit that got her this political podcast.

[Joe @unhatched]

@jemelehill His formula of sounding tough is similar to an 8 year old. He just peppers in the occasional "hell" and "damn" while half pouting.

[Joe @unhatched]

@DallasTexasTV why's he out here cursing us like that

[Joe @unhatched]

@kanekallaway The only challenge against the idea is finding established creators vs creators who have an ownable POV and personality. The latter is more Barstool...then giving them the ownership to find the way that content best comes to life. Fail fast, build faster.

[R/GA @RGA]

New appendix slide

[Joe @unhatched]

Just my state senator proposing totally normal, mature things to help bring this country together.

[Ted Cruz @tedcruz]

The media's attacks on Donald Trump's mental fitness are totally baseless.

To prove the point, here's a challenge to the press and the Biden White House: let's have the November election decided right now.

Give Donald Trump and Joe Biden a cognitive test and make the winner the president.

I'll take that bet because Trump will kick Biden's butt.
https://t.co/Br8fEfxvtZ

[derek walker @dereklwalker]

For an industry that employs so many strategists, how so few agencies and holding companies have a solid strategy around who they are and what they provide is mind-boggling.

"Make more money" is not a strategy.

[Joe @unhatched]

@emmmily_e My neighbor's a big scotch whisky guy and has me hooked on Balvenie...prices range, but I keep two of their $75ish bottles (a 12 year and a sherry casked) for nicer occasions.

[Phillip Oakley @Phillip_Oakley]

Maybe there's more to this #SoloStove marketing stunt conversation.

[Lee Clow’s Beard @leeclowsbeard]

Every client wants something new. And three examples of where it's worked before.

[Joe @unhatched]

@madebybadcode PREACH

And my favorite - any brand participating in "unhinged" TikTok and Twitter who are all "this was our idea 100% and no one else's!" when something lands and "we're young - it's not our fault!" when it doesn't.

[Joe @unhatched]

1. Wait.
2. Do nothing.
3. Let culture do its thing without your interference.
4. Take credit internally.
5. LinkedIn post taking credit externally.
6. Conference keynote about your success.
7. Accept new role or launch consultancy.
8. Grift on.

[Joe @unhatched]

@MouyyadA making my first @paxandbeneficia visit today and it is absolutely delightful.

[Joe @unhatched]

This is frustrating semantics - yes, most parents support wanting the best for their child, but they've also become disenfranchised with the mismanagement of public school funds.

This tries to circumnavigate the current problem, but it doesn't address it at all.

[Texas GOP @TexasGOP]

The #txlege House has scheduled debate on HB 1, a school choice bill, for the first time in over a decade. @TexasGOP Chairman @MattRinaldiTX released the following statement:

“Governor Abbott has been relentless in his efforts to bring school choice to Texas. After multiple attempts to address the issue have failed in the House, Governor Abbott has forced them to tackle school choice head-on. Poll after poll shows a majority of Texans, across party lines, support school choice so parents can decide the best school for their child. We join the chorus of Governor @GregAbbott_TX, @GovernorPerry, and Senator @tedcruz in asking the Texas House to stand with parents.”

[Joe @unhatched]

@Molson_Hart We've found luck with two approaches.

1. We talk about what we're going to do next and when it's going to happen. "TV's off in two min when this song is done."
2. Give this or that choices that gives him better control. "TV's off until tomorrow but we can eat or color."

[Joe @unhatched]

@Adam_Karpiak Fully demoralizing. It's hard to draw a comparison to something else. It hurts emotionally and makes you question everything...if you misspoke, if you misrepresented, if you were never good enough in the first place, if you misread the situation.

Just an overall bad time.

[Joe @unhatched]

@jappleby Guilty of this too, but I see a lot of SMMs get in an echo chamber where they talk about all the roles they're forced to sometimes fill (copy, creative, strat, etc), and assume any other marketing role isn't also tasked to do the same breadth of work.

[Brendan Smith @brendantime]

An underreported moment from last night is when Dirk ripped the headset away from John Smoltz and joined the broadcast for the final out.

[Joe @unhatched]

@DanPatrick And yet, the pictures you got are of the two of you drooling over a plane.