VICI

[VICI @vicitwts]

@nicktheriot_ Desire

[VICI @vicitwts]

@polyaivoice PolyAI

[Termsheetinator @termsheetinator]

Everyone thinks “business funding” = sleazy MCA loan mills and payday style advances at 39.99% APR.

that’s not what we do in Commercial Finance.

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I’m talking about real deals & operators:

– trucking fleets
– fabrication shops
– construction firms
– industrial services
– logistics / last-mile carriers
– manufacturing groups

they’re doing $500k/month, $2M/month, $10M+/month.

they need:

– new equipment (yellow iron, trucks, CNC, medical, etc.)
– working capital against receivables
– cash now on invoices that won’t get paid for 30-90 days

banks move slow or say “no.”

private credit says “yes, if it’s structured right.”

and the person who introduces that borrower to the right capital source gets paid.

that’s you.

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THE PROBLEM

example scenario:

company is doing $1.2M/month in revenue.

they’ve got $800k sitting in A/R (invoices owed to them) but won’t get paid for 45 days.

they also need $2.5M+ in new equipment to fulfill a contract they already won.

they’re stuck.

they literally can’t scale even though demand is there.

this is where you walk in and say:

“we can unlock cash from those receivables this week, and we can finance the equipment instead of you paying cash up front.”

translation:

– A/R financing / factoring gives them immediate cash against invoices

– equipment financing spreads $2.5M across a term instead of nuking cash

you just became the solve.

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HERE’S HOW IT WORKS

step 1: cold email campaigns & LinkedIn DM's/InMails to reach out to operators who actually use hard assets to make money (trucking fleets, construction, industrial service, fabrication, waste hauling, medical, etc.)

offer is NOT “marketing services.”

offer is simple and clear: [quick example, do better]

"We provide a private process that audits your financials to unlock capital through our rolodex of credit providers.

Worth a chat?”

step 2: one raises their hand.

step 3: you qualify:

– revenue
– equipment need ($ amount)
– how fast they need it
– what their receivables look like (A/R aging, payment terms, etc.)

step 4: you pass the qualified deal to the funding partner (Us or your own bench)

We will handle or your lenders/partners will handle:

— underwriting
— packaging financials
— presenting to private lenders
— negotiating the term sheet
— closing

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YOU ARE NOT A DEALMAKER - DON'T PRETEND TO BE.

My firm has spent nearly 3 years stacking our bench - we cover the ENTIRE Credit Spectrum.

Our members gain immediate access and focus strictly on sourcing deals, but if you want to build your own bench to do these deals - do it through a partner who runs the deals for you who has a massive rolodex already.

Long term solution = Join Advisory Incubator™

step 5: when the deal gets a term sheet and funds, you get paid a success fee.

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recent example:

– prospect sniped from cold email
– needed heavy equipment + working capital
– we got a $5,000,000 term sheet
– our side earned ~2% on that

Side quest: Let's say this was YOUR deal that you sourced, you would of launched a campaign, booked that operator into a call - ran our script and sent the deal in, that's it.

We made $100,000 on that deal, you would got 20% (20K)

you didn’t underwrite.
you didn’t become a banker.
you just sourced the deal.

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THE MATH (WHY THIS WORKS)

you’re not selling $2,000 retainers.

you’re originating capital.

run the numbers:

Let’s say:

– average deal you surface needs $1M-$5M in equipment financing / ABL / factoring
– fee pool is low single digits of deal size
– you’re cut in on that

example:

$5,000,000 term sheet
× 2% total fee
= $100,000 fee pool

you brought the deal in?
you’re participating in that.

now ask yourself:
what’s easier:

→ closing 40 agency retainers at $2K/mo in a month
or

→ landing one operator who needs $2M+ in gear, trucks, or rolling stock

one is stress.
one is leverage.

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WHY NOBODY ELSE IS DOING THIS

You'll see dozens of random people coming out the woodworks claiming "business funding" is their day to day business.

They never show term sheets, funds landing or anything aside from ghostwriters lead magnet.

WE REALLY DO THIS.

I'm constantly showing proof and i'm personally writing this.

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everyone selling “cold email agency” is chasing SaaS founders and coaches

→ tiny budgets
→ brutal churn
→ zero leverage
→ you’re begging to be kept on

nobody is teaching you how to point cold email at capital problems

→ equipment finance
→ A/R factoring
→ asset-backed lines
→ these are invisible to most marketers

most people think you need to “be a lender” or “be licensed”

→ false
→ you’re sourcing and quarterbacking the intro
→ fulfillment / underwriting / lender relationships are handled by senior credit people

so the market is basically untouched by anyone with real outbound skill.

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2 RECENT DEALS WE CLOSED:

1. Flatbed trucking company (regional)

→ doing ~$900k/month revenue

→ diesel + payroll killing cash flow because customers pay net-45

→ we lined up factoring on their receivables + equipment financing for additional trucks

→ result: immediate liquidity + capacity to take more routes

→ fee generated off that package: five figures for the originator

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The Non Binding Term Sheet Below:

1. Multi-unit franchise acquisition

→ borrower formed a new SPE to acquire 2 existing locations (Our fee 2%)

→ total purchase price: $3.17M

→ lender provided a $1.585M senior term loan (50% of price)

→ fixed rate: 7.88% for 5 years

→ 7-year amortization with flexible prepayment (5-4-3-2-1%)

→ collateral: blanket first-position lien on all business assets (A/R, inventory, equipment, intangibles, franchise rights) + equity pledge

→ DSCR covenant: 1.35× minimum, leverage capped at <3.0× Senior / <4.0× Total

→ purpose: finance the goodwill / going-concern portion of the acquisition

→ origination fee earned on this deal: low-five-figure range

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COLD EMAIL & LINKEDIN (your superpower)

→ build lists of companies with physical assets / receivables:

trucking fleets, industrial services, logistics, fabrication, medical equipment-intensive clinics, construction subs, specialty contractors

→ subject line: “equipment financing / working capital line”

→ open: “we help operators unlock cash against receivables + finance equipment banks stall on.

Quick chat?”

→ that line alone prints calls with blue-collar CEOs, Controllers, CFO's and whoever is the appropriate title.

REFERRAL CHANNELS

→ accountants, controllers, fractional CFOs

→ offer them a referral fee on funded deals

→ they sit next to the pain daily

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YOUR EXISTING PIPELINE

→ every “lead gen” client you ever had who sells B2B
probably has A/R problems

→ you go back to them with: “we can unlock cash from your receivables and finance new equipment without waiting on your bank.”

→ completely different positioning

→ way higher perceived value

you’re not pitching “marketing.”
you’re offering immediate liquidity.

“but don’t I need a license to do this?”

you’re not selling equity, raising investor capital, or marketing securities.

you’re originating commercial finance opportunities:

– equipment loans
– A/R financing
– factoring
– asset-based lines

you bring the borrower.
our credit / lender partners handle underwriting, packaging, lender calls, compliance.

standard model:

the deal funds → fees get paid → you get your cut.

your role is sourcing and qualifying, not underwriting or promising terms.

WHAT YOU ACTUALLY DO DAY TO DAY

your job:

— build targeted lists (industries with hard assets + slow-paying customers)
— send controlled outbound (cold email, LinkedIn)
— book 5-10 minute “capital unlock” calls
— ask basic qualification questions:

• monthly revenue?
• how much is stuck in A/R right now?
• equipment need ($)?
• how soon do you need it?

— pass qualified deals up the chain

our partners’ job:

— financial review
— lender packaging
— term sheet
— close

you get paid when it closes.

you don’t run underwriting.
you don’t argue rates.
you don’t pretend to be a bank.

you’re the origination arm.

WHY THIS MOMENT MATTERS

Banks are scared of their own shadows right now

— banks are slow.
— rates are high.
— operators are stretched on cash.
— supply chains are tight.
— contracts are aggressive.

if a trucking company can’t get fuel money this week, they literally can’t run routes.

if a construction crew can’t finance equipment, they literally can’t take the contract.

and right now, almost nobody with real outbound skill is calling them.

you already know cold email.

you already know how to fill a calendar.
you just never pointed that skill at money.
this window is wide open.

if you want to see how this actually plugs together (scripts, qualifying questions, doc checklist, payout math, lender handoff):

Like, RT and comment "LOI"

[VICI @vicitwts]

@termsheetinator LOI

[VICI @vicitwts]

@masonsenters_ Agora

[VICI @vicitwts]

@termsheetinator DADD

[VICI @vicitwts]

@lorenzo_pravata I don’t see it. Did you send it to my DM?

[VICI @vicitwts]

@lorenzo_pravata just followed, sorry

[VICI @vicitwts]

@markoscales ADV

[Marko Sekulic @markoscales]

I collect Ecom ADvertorials like rich people collect watches

Steal my 60+ active adv Swipefile (24H only)

Supps, H&amp;B, Pain relief &amp; more

Want it?

RT + Comment “ADV” for access! (Must be following)

[VICI @vicitwts]

@LinaAlvarez__ @EmmaCarlton__ 1.5M

[VICI @vicitwts]

@AI_ads_guy @EmmaCarlton__ AI

[Stephen @AI_ads_guy]

$616K this month (234% growth) thanks to AI UGC videos

You can now split test hundreds of creatives instantly—something real creators can’t match.

I made a file on how I’m doing it.

RT + Comment “AI” &amp; I’ll send it over
(must be following)

[VICI @vicitwts]

@jeffreympark yes

[VICI @vicitwts]

@ecom_rickx GUIDE

[Jesse Pujji @jspujji]

My team closed over $20 million in revenue after watching me sell.

Want a recording of one of my sales meetings?

Comment "video" &amp; RT and I'll DM it to you.

[VICI @vicitwts]

@jspujji video

[VICI @vicitwts]

@Ecom_Matteo I’m ready

[Ecom Matteo @Ecom_Matteo]

VSLs are the only way you will survive in this Ecom space.

But how do you write them?

We have written 100+ and created a doc on how to write them.

Like and retweet to get the document.
(Must be following or no DM)