Vicky Reeves

Founder @wpncagency and Director of goDonate @goDonate_int next generation donation platform. Interested in digital, tech, comms & helping charities.

[Simon Nicholls™ 〓〓 @SimonichollS]

Amazing! Check this out.👇Great work @CazRobertson1!⚽️😀

[Vicky Reeves @vickyreeves]

@bmeado9 @leahcwilliamson would be great to get this shared wider! it's a great song for the #Lionesses created with love and no budget to promote it x

[BBC Sussex @BBCSussex]

A womens veteran football team in #Battle - called the "Battle Axes" - have made a ⚽️ #Lionesses support anthem.
And it's a banger!
#WomensWorldCup
#lionessessong
@CazRobertson1
https://t.co/ARYm36Of2F…

[Carolyn Robertson @carolyncursive]

Hi @IanWright0 Heard about the official ⚽️ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 @Lionesses #FIFAWWC23 song? Nope, me neither so I decided to write one myself. Written by a grassroots player for our mighty players. Get it to the girls! They deserve their own song. It's a banger.
https://t.co/8nCaoa1eXB

[Vicky Reeves @vickyreeves]

Be amazing if this song was played on the radio and in the stands! There is no official song about our England Women's Football team.. Let's get it out there and support our #Lionesses #FIFAWWC    #football

[Carolyn Robertson @carolyncursive]

Hi @AlexScott there isn't an official Lionesses ⚽️🏴󠁧󠁢󠁥󠁮󠁧󠁿 #FIFAWWC2023 supporters song. That felt remiss, so I decided to write my own. It's a banger!   https://t.co/8nCaoa1eXB

[Vicky Reeves @vickyreeves]

Fantastic to have been part of the #NHSCharitiesConference .
Thank you @NHSCharities for the opportunity to speak in front of so many committed fundraisers. And to also listen to & mix with so many inspiring people in the #NHSCharities sector.
It's been heart-warming & humbling.

[Vicky Reeves @vickyreeves]

Excited to be presenting @NHSCharities annual #NHSCharitiesConference today at the NEC in Birmingham.
I'm delighted to be able to share insights on digital #inmemory giving and to give advice on what charities can do in this area of #digitalfundraising.

#NHS #nhscharity #charity

[goDonate @godonate_int]

We’re delighted to have recently worked with @EmilyCasson and the team @salvationarmyuk to launch their new in-mem offering. Enabling supporters to set up pages in memory of a loved one, whilst also raising money for the charity's great work.
https://t.co/q3jvBRlSjK

#charity

[goDonate @godonate_int]

Get your copy of our online donations insights report! Find out the latest trends and insights from 2022 and see how the data can influence your #onlinefundraising strategy.
Get it here: https://t.co/7kFaVbiU0c

#charity #charitysector #charitysupport #onlinedonations

[goDonate @godonate_int]

Great day yesterday at the #fundraisinglive event, thank you Civil Society Media Ltd! Was great to meet all those who visited our stand!

#charity #charitysupport #onlinefundraising

[goDonate @godonate_int]

Stand all ready and raring to go at #fundraisinglive by @CivilSocietyUK

If you're here, come and say hi!

#charity #charitysupport #onlinefundraising

[goDonate @godonate_int]

Pre-fill donation amounts
Suggested pre-filled prompts on your online form are a subtle way of increasing gifts.
Donors are often willing to give a little more because they feel better about selecting a suggested figure rather than entering their own.

#charity #onlinefundraising

[goDonate @godonate_int]

With the expectation that by the end of 2023 most browsers will fully block third-party cookies, now is the time for #charities using Facebook Pixels to look at using Meta Conversions API.
Find out more: https://t.co/ju0RtfYPmo

#charitysupport #data

[goDonate @godonate_int]

Three is the magic number!
When offering multiple choice donation amounts on your web donations form, 3 is the preferred number of options.
Remember to still offer an ‘own’ amount option to avoid discouraging supporters from donating at all.

#charity #charitysupport #onlineforms

[goDonate @godonate_int]

Less fields the better!
Keep your donation form as short & simple as possible.
Only ask for data that you know you will use & keep it to 1pg. A dynamic form can help as it auto-removes questions based on previous answers.

#charity #onlineforms #charitysupport #onlinefundraising

[goDonate @godonate_int]

Engagement based giving

Engage, connect and convert.
Do not expect supporters to donate straight away. Your supporter journey needs numerous touch-points across your various media channels to guide them towards the donations funnel.

#charitysupport #onlinefundraising #charity

[goDonate @godonate_int]

After a busy year, we’re looking forward to the #christmas break to be refreshed and raring to go with exciting plans for 2023!

Wishing you all a very Merry Christmas! 🎄
The goDonate team⛄

#charity #charitysupport #onlinefundraising #charityfundraising

[goDonate @godonate_int]

Build left-right on donation forms.
Have the lowest pre-filled donation amount on the left and increase amounts towards the right.
Research shows arranging low-high has a positive effect on donations, whereas high to low can decrease donations by >16%

#charity #charitytuesday

[goDonate @godonate_int]

Most popular time for regular giving set-up is between 11:00 & 17:00. It is worth noting that this time period is a little less than that for single donations.

#charitysupport #charity #onlinefundraising #charitydata

(Data taken from goDonate Online Donations December Report)

[goDonate @godonate_int]

Segment your donors
Analyse your supporters to segment according to their donation patterns. From this you can then maximise donations by creating suitable campaigns with more tailored messaging to suit each segment.

#charitysupport #charity #onlinefundraising

[goDonate @godonate_int]

Most popular time for single donations is between 10:00 and 18:00.
It is worth noting there is a noticeable drop-off during the lunch hour (13:00–14:00) so bear this in mind when timing email and social campaigns.

#charitysupport #charityfundraising #onlinefundraising #charity