Jenn Aspinwall

Verbal brand consultant 🤓 Helping emerging brands find their voice, nail their story, and grow with the power of words 🔥 Penned 100+ brands and counting

[Jenn Aspinwall @voiceofjenn]

@AmandaMGoetz My eternal struggle.
What are the kiddos doing 12:30-3:30?
How do you get enough work done in 2 hours/day?

[Jenn Aspinwall @voiceofjenn]

@stepfanie What do Aziz Ansari and who's on the cover of Cosmo have to do with elected officials? No one is campaigning on these platforms...?

[Jenn Aspinwall @voiceofjenn]

If you wanna know if your DTC emails stack up…check out this goldmine.

[Eli Weiss @eliweisss]

We are featuring marketers from the best DTC brands and asking them about their top 3 emails and SMS they were inspired by.

For example, here is @itsJoanneCoffey from @jonesroadbeauty:

[BrandGully @BrandGully]

The thing with ADS ABOUT THE AD INDUSTRY is that they never disappoint, do they? Always on point.

Fun new spot courtesy #BBDO for the #AICP (Association of Independent Commercial Producers) inviting entries for ‘museum-worthy’ adverts this year.

🎯 10/10 to the writers for all the present-day marketing jargon set against the backdrop of an era in the past. A spoof done right :))

#Advertising #MarketingTwitter #Marketing #Art #VincentVanGogh #FridaKahlo

ICYMI @Schwartzie14 @VikkiRossWrites @davetrott @faris @aishamadeit @ramkid

[Jenn Aspinwall @voiceofjenn]

@Broomestick09 You got this

[Jenn Aspinwall @voiceofjenn]

To any other copywriters who are struggling over the redesign of https://t.co/syhTqRPxLC today...you are not alone 😭

[Jenn Aspinwall @voiceofjenn]

@kreatekit Ooo taking on the big boys 🔥 Curious to see how your brand story evolves from here. I’d love to see the obvi point of view reflected on the package in place of the “ageless beauty” line, which feels more for a generic mature beauty product.

[Jenn Aspinwall @voiceofjenn]

@iiiitsandrea So lazy and so not cool...and yet they clearly get away with it 😒

[Jenn Aspinwall @voiceofjenn]

@msadgirl3 Yikes, really?! ��

[Jenn Aspinwall @voiceofjenn]

Are we really doing this?

Should I be excited that my beverage has been "co-created with AI"?

My take: Using AI to create cool new things, yes. Using AI as a marketing hook, no. Feels like just another gimmick. I mean, "futuristic flavored"? Really?

#copywriting #ai

[Jenn Aspinwall @voiceofjenn]

If Nickelback—the most hated band/brand in the world—can turn their narrative around, so can you. 🙃

Just when you thought (or hoped?) they might have succumbed to the hate...they’re using it to their advantage.

https://t.co/KPLm8EPc3k

[Jenn Aspinwall @voiceofjenn]

I’m watching Deion so closely right now. Not just because I love a challenger story 🏈 but because I sense we’ve barely scratched the surface of what his business empire is going to become.

[Joe Pompliano @JoePompliano]

Deion Sanders recently launched a line of custom sunglasses with Blenders Eyewear.

So when the Colorado St. head coach commented on him wearing them during interviews, Sanders took advantage.

Coach Prime handed them out to the entire team, which went viral on social media. And then he also gave them to Stephen A. Smith, Shannon Sharpe, Pat McAfee, and The Rock on live television.

And sales have EXPLODED.

Deion Sanders says the company did $1.2 million in sales yesterday alone.

That's chess, not checkers.

[Jenn Aspinwall @voiceofjenn]

@annemccoll So fun. Thanks for indulging my curiosity!

[Jenn Aspinwall @voiceofjenn]

It is truly insane. I can’t imagine a client being presented with all these ideas and saying, “Yes, let’s make them ALL”

Makes you wonder what actually got rejected?

[Moshe Isaacian @MosheIsaacian]

The devil works hard, but @Barbie’s marketing team is INSANE

Small visual thread of all their awesome work as of late:

[Jenn Aspinwall @voiceofjenn]

@jc_eastwood @aishamadeit Where have you taken your skills?

[Jenn Aspinwall @voiceofjenn]

@VikkiRossWrites @vivien_cuco "Where's my credit card?"

[Jenn Aspinwall @voiceofjenn]

@writes_eve Nice, thanks! Love your articles.

[Jenn Aspinwall @voiceofjenn]

@writes_eve Do you repurpose Medium articles in your newsletter?

[Bess Kalb @bessbell]

Crying so hard right now with gratitude but just want to thank all the amazing brands out there for relentlessly emailing about International Women’s Day - you know what WE love most!!! 🛍