Branko Vojnovic

I run Meta Ads for e-commerce. Posting creative tests, scaling playbooks & real account breakdowns. Founder, BlackBee Agency 🐝

[Branko Vojnovic @vojnovicb04]

I run some brands at a ROAS of 2.5 on purpose.

At a 60% margin:
ROAS 10 on €1K spend = €5K profit
ROAS 2.5 on €20K spend = €10K profit

Ask what's left after ad spend, not what the ratio is.

[Branko Vojnovic @vojnovicb04]

@johnhickey1970 hormozi liked this

[Branko Vojnovic @vojnovicb04]

@adamtaylorl perfectly balanced as all things should be

[Branko Vojnovic @vojnovicb04]

@benradack i worked with smaller budgets up to 300k a month on 1 account and I think I learned a lot more on the 300k. Data comes in more quickly you can test faster. Speed is your leverage

[Branko Vojnovic @vojnovicb04]

@EcomKostnchko_ The best part is when you double check to see if there is any left on and you realize meta turned them all on

[Branko Vojnovic @vojnovicb04]

@nicktheriot_ it must be the left one. Strong headline and easy picture to understand

[Branko Vojnovic @vojnovicb04]

@PPCExpertRick My first mentor is the person who picked me up when I doubted myself, I will always be thankful! Now I am working on the stuff I wasnt able to imagine 2 years ago 🙏

[Branko Vojnovic @vojnovicb04]

Great CTR, cheap clicks, zero sales? Don't kill the ad yet.

It did its job and got people to your store. Something after the click lost them.

[Branko Vojnovic @vojnovicb04]

@BHeathMarketing Best ads that we are running for our clients are partnership ads. People are not using it enough.

[Branko Vojnovic @vojnovicb04]

@LaddLaddLadd HE’S NOT GAMBLING, HE IS TESTING ADS ON META!*

[Branko Vojnovic @vojnovicb04]

@MenachemAni I tested yt shorts with one of my clients and we didnt see anything crazy, we turned the campaigns off after a month or so. We didnt lose money but we didn’t make any either

[Branko Vojnovic @vojnovicb04]

That ROAS 10 screenshot is usually a small budget spent on people who were buying anyway.

Mostly retargeting and branded search. It looks great and grows very little.

[Branko Vojnovic @vojnovicb04]

@nicholascalez I usually test with $25 a day per concept. So $25 x number of concepts

[Branko Vojnovic @vojnovicb04]

@Meta, what even is this trash?

[Branko Vojnovic @vojnovicb04]

Fastest way to learn paid ads: spend real money every day.

A bad call shows up in the numbers the next morning. You fix it that week. Do that for two years.

[Branko Vojnovic @vojnovicb04]

@manojbash 🔥

[Branko Vojnovic @vojnovicb04]

@realmattschmitt Also, ugly ads don't feel like ads. I guess people feel better when they are not being sold to.

[Branko Vojnovic @vojnovicb04]

@digitaladguide the lower the number, the better 🙃

[Branko Vojnovic @vojnovicb04]

@cvazquez310 It depends on the context and the size of the account, but usually the consolidated is better. Just have a strategy where you can test effectively.