The one and only @nikitabier is today's guest on Out of Office. He's @x's head of product, a @lightspeedvp venture partner, and the world's leading expert on consumer product growth.
He and I recently had a long conversation in Los Angeles where we covered the evolution of the X product, how he mastered growth by hacking and learning to "think like an adversary", and what it's like to work with Elon Musk.
Enjoy.
Chapters:
00:00 No Silver Bullet to Growth
00:18 The Evolution of X: From PayPal to Financial Network
01:25 A Tour of South Bay
01:56 Growing Up in South Bay: Internet Adventures
03:11 From Hacking to Growth Hacking
06:57 Joining X: The Journey and Challenges
09:14 Revolutionizing X: Growth and Product Development
15:44 The Role of a Product Head at X
29:13 Balancing Free Speech and Authenticity on X
34:58 The Future of X: AI, Links, and User Engagement
37:22 Solving Engagement Issues on X
40:42 Working with Elon Musk
50:13 Building Viral Apps: TBH and Gas
01:02:35 Consulting and Angel Investing
01:10:09 AI's Impact on App Development
01:12:49 Personal Anecdotes and Reflections