Spring

[Serena Wang @swang_co]

noticing more companies are leaning heavily into community but it comes at a tension with how field marketing traditionally runs

the two are not the same and I think the winner will know how to close this lil gap I visualized into a barbell graph

(tops down vs bottoms up marketing)

[Serena Wang @swang_co]

aight the best Felix Roasting Co in Manhattan is actually hidden inside a hotel in West Village
- huge outdoor patio
- strong hotel wifi
- plush velvet seats
- boutique luxury interior with a modern Italian style

what more can a gorl ask for

[Serena Wang @swang_co]

wrote about what inspired me to host founders and investors at Bergdorf Goodman

I view hosting events as an artistic craft. Gotta do everything in a first class way and take inspiration from “the greats” that operate outside of tech

[Serena Wang @swang_co]

https://t.co/I4Pgsdiy04

[Spring @vwspring]

@swang_co Tasty and artistic!

[Serena Wang @swang_co]

recent dishes I’ve made at home for dinner parties👩🏻‍🍳

looking for a VC/founder interested in cohosting a private dinner

but instead of booking a restaurant I’ll be the one cooking a 3-course Michelin inspired meal at home

must have a nice kitchen
must enjoy eating good food

[Serena Wang @swang_co]

would personally try to get into these rooms this month in ny btw:

7/14 @spc x @ramp design demo night (stacked panel with anthropic, hebbia, browserbase, and clay)
7/15 @modal private dinner (iykyk)
7/16 @corgi x @genintuition game night (cute hosts)
7/21 @datadog x @googledeepmind late-night cafe compute (has a barista bar)
7/23 @thecollectiv3e x @elevenlabs x @stanleybystan game night (cool ppl)
7/24 @andruyeung x @rhobusiness founder physical strength training class (y'all could use this one)

[Serena Wang @swang_co]

there is a strong distinction between field marketing and community that not everyone fully understands.

field:
- goes hand in hand with demand generation / sales / ABM
- measured by pipeline influenced, sourced deals, closed-won revenue
- there is a cost per opportunity associated with each event

community:
- primary intention should be done out of goodwill
- value naturally compounds over time and is never short term
- I would couple community with brand equity as well - how do you "show up" in the broader ecosystem or certain environments

the metrics for community building is inherently fuzzier than field events.

community will always be a luxury that everyone may want, but not everyone can nor should afford to have.

[Serena Wang @swang_co]

hosted summer rooftop board games tn alongside Comma Capital🀄️♠️

wearing 白酒 earrings to match with playing mahjong 😩

[Spring @vwspring]

@swang_co Beautiful

[Serena Wang @swang_co]

game time 🙂‍↔️ live from Le Café at Louis Vuitton. Packed house for a luxury coffee chat during Tech Week

[Serena Wang @swang_co]

How I love being a woman

Tech Week at LVMH

@brookeleblanc @jennysduan @yusan_lin + more fab females 🤍

[Serena Wang @swang_co]

to the ladies here for tech week 🫦

I’m hosting a select group of founders + startup leaders at Le Café Louis Vuitton next Wed for high-end coffee and tea

come dine inside the world’s largest luxury conglomerate

only requirement is to show up in a 10/10 fit

down to the last two spots rn, would love to meet you!

[Serena Wang @swang_co]

https://t.co/IQKgGPO1tX

[Spring @vwspring]

@swang_co authentic and creative!

[Serena Wang @swang_co]

vibe cooking & coding on a fri night 🧑‍🍳
menu items for the next dinner party I host in NY:
- slow oven-roasted Italian branzino
- peach burrata salad w candied walnuts
- spicy shrimp linguine pasta
- sparkling tomato-infused mint mocktail

[Serena Wang @swang_co]

if you're in NY this week instead of Boston, here's a few high-signal events worth checking out:

5/26 Commerce Panel at @Shopify NY
5/26 Consumer Founders Dinner w @HeadlineVC @mercury @vercinyc
5/27 @Lovable x Light Hackathon at McKinsey NYC
5/27 AI Socratic Symposium at @SignalFire
5/27 Healthcare Community Roundtable at Bibliotheque
5/28 Voice Agent Build Night @ElevenLabs x @tavilyai

..or save ur social battery for june

[Serena Wang @swang_co]

There is a hidden speakeasy-style bar inside the men's department store at @Bergdorfs called the Goodman's Bar.

It's moody, sophisticated, and styled as a chic Parisian brasserie. The cocktail menu is carefully curated by Master Sommelier @dustinwilsonms.

I'll be a hosting a private VIP Whiskey Tasting here on June 2nd during @Techweek_ for top founders and investors in my private network.

You'll experience an upscale drink menu (the signature Goodman’s Manhattan), and get an insider look into one of New York's most timeless bars. Conceptualized by the luxury brand's very own design team.

DM or comment for an invite! Only 3 spots remaining.

[Serena Wang @swang_co]

me want this.

simply a matter of time before a majority of consumers have some form of wearables embedded into their everyday lifestyle.

big question rn though is whether wearable tech can be personalized/stylish enough for ppl to actually want to wear it outside without looking like an idiot

[Serena Wang @swang_co]

quick pulse check on NY's tech ecosystem this week:

5/19 consumer founders hh by @consumerclub_
5/19 brex social club wine night w/ @shaig
5/19 private founders dinner w/ @vercinyc
5/20 @spc AI Demo Night
5/20 AI Eng tech talk w/ @harmonic_ai @hebbia
5/20 NY Design Week panel by @frogdesign
5/21 Building Agents w @datadoghq at @AWS HQ
5/21 NY Design Week AI Demos by @TechNYC x @runpensar x @TwoTreesNY
5/23 AI Agent Hackathon

y'all ready for June? if you're hosting something cool hmu