Wade Cline

Working with brands to turn ordinary customers into raving fans @RaveCapture | Proud Follower of Jesus Christ | Father to be

[Wade Cline @wade_cline]

@kapchatfield There needs to be a lot more humility here

1 Cor 3:5-6
[5] What then is Apollos? What is Paul? Servants through whom you believed, as the Lord assigned to each. [6] I planted, Apollos watered, but God gave the growth. [7] So neither he who plants nor he who waters is anything

[Wade Cline @wade_cline]

Want success with client relationships?

Understand first how they like to communicate. Are they all business all the time, do they like to chit chat, etc.

People buy from people, but people don’t buy from people they are uncomfortable talking to..

[Wade Cline @wade_cline]

@scaling_shields Me

[Wade Cline @wade_cline]

@TheSzef As a consumer and market, not packaging expert, I always appreciate unique packaging. At the very least, it registers some positive feelings toward a brand

[Wade Cline @wade_cline]

IMO: worst thing to happen to CS teams is the intro of AI chat bots. I’ve only seen a decrease in quality, helpful responses and an increase in frustration in getting to a human

Seems the only time it helps is with way-finding. maybe my questions are irrelevant, I don’t know…

[John Doherty 👍 @dohertyjf]

I'm sorry, Google, but this is just obscene. A branded query and the site isn't even above the fold. All ads.

[Wade Cline @wade_cline]

Optimizing support articles for SEO and actionable content has been a big win for us.

Talking all about benefits > features doesn’t cut it with interested prospects.

Include:

1. The WHY
2. Use-Cases
3. Basic instructions to set up for success
4. Backings to marketing site

[Arvid Kahl @arvidkahl]

lol

[Wade Cline @wade_cline]

@NReed253 @joshalltop How did you bomb?

[Wade Cline @wade_cline]

@galenking @Shopify @RaveCapture Don’t X reply and drive 😅

[Wade Cline @wade_cline]

@galenking @Shopify @RaveCapture Lots of typos here 🤦🏼‍♂️
*allows customers to ask questions
*moderation control…

[Wade Cline @wade_cline]

@galenking @Shopify We have one built @RaveCapture - outside of reviews, allows customers to all questions, full moderation come by the merchant and custom CSS ability.

[Wade Cline @wade_cline]

@JoeWelstead I like that 💯

[Wade Cline @wade_cline]

Not feeling great?

Take a beat

Can’t think straight?

Take a walk

Not hitting your goals?

Reevaluate

I bought into the hustle culture early on, and I’m grateful it only took me 5 years to realize it’s a bunch of bs.

No reason to hold yourself hostage…

[Wade Cline @wade_cline]

Been contemplating the idea of over-communication.

We’re centralizing systems, which naturally can cause stress for team members, so in these cases I tend to over communicate to ensure everything is clear at the beginning.

Finding that sweet spot of communication isn’t easy though—anyone else navigating this too?

[Wade Cline @wade_cline]

How do you get over the slump when you know there's plenty of things you can do, but you're just stuck?

[Wade Cline @wade_cline]

@paulbullard Incentivizing reviews is 100% the right thing to do, but not only for 5 star reviews. That’s just gaming it

[Wade Cline @wade_cline]

Clever, but deceptive. I’m sure Amazon wouldn’t go for this if they knew it was going on