〰️ Marketing foundations, Meta ads, Google ads + more
〰️ By a freelance senior media buyer. Ex Shopify + N26
〰️ Choose your learning path or outsource it ↓
👩🏽💻my first marketing workshop done ☑️
This weekend I (@thewadedco) hosted a two-day workshop for @thereaderberlin called Marketing 101 for Creatives 👩🏽🎨
ALWAYS look at the placement breakdown data of your ads: account-wide and individual creative tests.
Once, I worked with a 55+ brand and NOTHING could beat out a specific creative... we found out it was spending 95% of the budget on Audience Network (and it was actually crushing it)
Today WADED School of Marketing officially launches - your new home of marketing services and digital products. Join me on this journey and check out the new website 🌟 https://t.co/hK0jF21tx6
The point of this was to point out one thing...
There is no one size fits all approach to any of this.
Test everything and stop taking anyone's advice as gospel.
Thanks for your time.
I’ve used SEO to grow my startup to 9 million visitors in 3 years.
But SEO marketing took me 10 years to learn.
Here are 10 tips for writing the best SEO content in 5 minutes:
How did I not know about this?!
👀 See all google ads a brand is running directly from Google
Yes, this is now on the foreplay roadmap.
*Right now, this only works for advertisers who verified their identity with Google.
It looks like @Meta has sent out new terms for self-serve Ads Manager accounts, and there are some huge red flags in here.
Highlights in a thread 👇
https://t.co/0F8y0VtRpV
S/O @jaketheadnerd for sharing this.
Facebook rep update:
“Breakdowns data is back for Conversion Reporting
Starting October 27, we will enable 8 breakdowns (age, gender, age and gender, country, impression device, platform, platform and device, placement) for web and app conversions reporting.”