barret roberts

CEO/Founder of Barret Roberts Consulting
ex-Innovid/Pandora/Twitter/Unilever/Omnicom
Constantly exploring ways to make brands more relevant to people's lives

[barret roberts @wbrobert]

I was finally able to launch #BarretRobertsConsultingLLC to take the skills that I have refined at @OMD_USA on @Gatorade/PepsiCo, @unileverusa , @Twitter , @pandoramusic /@SIRIUSXM , @innovid to bring this #CPG consult to the marketplace at large.
Here:https://t.co/RHwTKU3Sb6

[SDSU Football @GoJacksFB]

Welcome Home @AnthonyPalano03

#GoJacks 🐰🏈 x #JACK24TTACK

[barret roberts @wbrobert]

#ThisKid #BeastMode cc: @AnthonyPalano03

[Anthony Palano @AnthonyPalano03]

@HSFBscout https://t.co/rM6aLux5xC

[barret roberts @wbrobert]

@HSFBscout .@AnthonyPalano03 at Buffalo Grove high school is #cantmiss

[Chicago Cubs @Cubs]

All smiles on #CubsCon Day 2!

[barret roberts @wbrobert]

@DudePerfect @NFLonPrime #TNFDudePerfect

[Innovid @innovid]

We’re excited to announce the launch of #InnovidXP — the first unified cross-platform solution directly integrated with ad serving data and creative personalization. https://t.co/sGco68c9ZV

[Innovid @innovid]

.@wbrobert, our Head of Industry - CPG, presenting on CPG-specific challenges in the world of #CTV today at @MediaPost Brand Summit Insider #CPG!

[Innovid @innovid]

How can #CPG brands leverage the hottest tech like NFTs and the Metaverse in their shopping experiences? Barret Roberts (@wbrobert), VP, Head of Industry, CPG, speaks to the latest trends in his latest blog post. https://t.co/EZY4DysFtk

[Innovid @innovid]

Any #CPG brands out there looking to boost ad engagement? Sequential messaging works towards optimizing message, timing, and frequency. Check out @wbrobert's latest blog post: https://t.co/XNgP0liwDc

[IAB @iab]

Happening Now: @chalozin, CTO & Co-Founder of @Innovid takes the stage to discuss what is next for streaming!

[Innovid @innovid]

Find out what our CTO & Co-Founder Tal @Chalozin had to say about the evolution of second act of streaming, ad-supported media, and fragmentation in @Adweek's recap on today's @iab #NewFronts22 presentations! https://t.co/ACXdU5BTMt

[Innovid @innovid]

.@ANAmarketers members! This Friday, don’t miss Innovid’s Ahed Jendza & @Cadillac’s Marcie Pérez. They’ll discuss how brands are leveraging data and technology to get a unified view of advertising and audiences in the age of converged TV. To register: https://t.co/gZdP0yVfJH

[barret roberts @wbrobert]

@innovid @MediaPost Looking forward to it - the intersection of #AdTech and #CPG has never been more critical as in this marketplace and these times.

[Innovid @innovid]

On May 16, Innovid’s Barret Roberts, VP, Head of Industry CPG, will speak at @MediaPost Brand Insider Summit CPG to Innovid’s platform solutions in ad serving, converged TV measurement, and personalization — and how they are enabling leading CPG advertisers to drives results.

[Innovid @innovid]

NEW STUDY: Innovid’s Global Benchmarks Report data reveals that global #CTV impressions have outpaced mobile for the first time with 46% of impressions. Read the news: https://t.co/Vu6lb4rVcO

[Innovid @innovid]

How do you prove that the incremental cost of DCO provides a greater lift in performance? Find out how a leading CPG advertiser was able to improve both ROI and purchase intent by tapping into personalization across channels: https://t.co/UQe7Hjqwlb

[Broadcasting+Cable @bcbeat]

.@MDLZ Picks @innovid To Create Personalized Creative via @jlafayette #Currency #Advertising https://t.co/JdS3TWfZwm

[Innovid @innovid]

CPG leader @MDLZ International selects Innovid as its preferred platform for real-time, personalized advertising experiences across channels, including CTV. Read the full press release: https://t.co/G6D1bJFx8K #CTV #ReimagineTV