work in progress

iOS & Android Apps carefully crafted in Transylvania.

[work in progress @wearewip]

Check out the full article over on the Work in Progress blog 👉 https://t.co/Y1Q4KlG4wz

[work in progress @wearewip]

Are you developing an app? Fantastic!

Given that app startup costs average from $40k-$120k, however, chances are you don't have the funds needed to get off the ground—enter investors!

Let's look at the common pitfalls when seeking investment, and how you can avoid them 🧵

[work in progress @wearewip]

For a complete guide to attracting investors in 2021, including:

- Conceptualising your app from the perspective of an investor
- Determining your funding needs
- Approaching different stages of funding
- The different types of investment opportunities

[work in progress @wearewip]

To learn more about how Headspace became a $320 million brand with a great app & UI design (built by our wonderful app development team), read the full article on the Work In Progress blog ⚡️
https://t.co/7IvC5noBiP

[work in progress @wearewip]

How did a British Buddhist monk and a fed-up marketer build a multi-million dollar brand around an app?

With over 65 million downloads in 2020 and generating over $100 million/year in revenue from paid subscriptions, Headspace is a success story.

A thread on how they did it 👇

[work in progress @wearewip]

All of this said, if the aesthetic experience is unenjoyable, users will not engage with your app.

So they made sure the app was reassuring, calming, and warm to mirror the meditation experience they were providing.