@semrush TrustPilot - you can also measure number of reviews and trustscore as an indicator of business quality and growth over time. Most companies also include email addresses and phone numbers.
The Godfather of audience research SaaS, is back with his #5MinuteWhiteboard, dissecting the age-old marketing question: "How did you hear about us?" To genuinely uncover the answer, tools like @sparktoro & @wherepplgo are essential.
There's 3 big problems with relying on "How did you hear about us?" as a way to track or invest in marketing. This week's NEW #5MinuteWhiteboard digs into them.
Now live on the @SparkToro blog
@NonMeek Are you talking from the perspective of a pitcher or the pitched? Love the idea of you delivering a knock out pitch and then hitchhiking home.