I recently heard something I can’t unhear: Over 80% of the feedback women receive at work is about their personality; not their work. I know it’s true.
4. Authenticity became harder to fake.
As AI-generated slop floods every channel, audiences develop sharper antibodies.
They can’t always articulate why something feels off, but they feel it. The brands with genuine conviction will compound as signal in a sea of noise.
3. AI has inverted the scarcity.
Production used to be the bottleneck. Now it’s curation.
The brands that win will be the ones that know what not to ship, what not to say, which trend to ignore.
Taste is now an operational discipline, not a creative nice-to-have.
3. The playbook era is dead.
When everyone has access to the same AI tools, the same distribution channels, the same growth tactics, execution parity becomes table stakes.
What can’t be copied is discernment. The right instinct for what to say no to.
2. Legacy channels and media of distribution are collapsing fast. Something @andrewchen has been saying for years.
Distribution is getting flattened (feeds are noisy, attention is scarce). Execution is getting commoditized (AI can ship ‘pretty good’ output endlessly).
After ~10 years in tech journalism and marketing (content/ media/ growth/ brand/ product/ PR/ social), I put together a few thoughts on the future of marketing in 2026 and beyond.
#1 and most important - Taste and flair are the only moats for AI brands.
More below. 👇🧵
@sama Great! Hopefully this means that those of us who like em-dashes (the most versatile punctuation mark) eventually can start using them again without being falsely accused of relying on unedited AI writing.
For years, there’s been something about Zomato that made me uneasy.
We made eating out and ordering in easier than ever, but we never really helped people truly eat better. Yes, you could find a salad or a smoothie bowl, but the truth is, if you wanted to eat genuinely nourishing food, Zomato didn’t make it easy.
That weighed on me, because when we say our mission is “better food for more people”, the “better” has to mean something deeper.
Today, we’ve taken one of the biggest steps in fixing that blind spot. We’re launching Healthy Mode on Zomato.
Every dish in this mode now comes with a Healthy Score—from Low to Super—based on what really counts for your health: protein, complex carbs, fibre, and micronutrients, and not just calories. Behind the scenes it’s AI and restaurant data doing the heavy lifting, but what you’ll see is simple: a clear explanation of what makes a dish healthy, and why.
This is not your run of the mill “healthy mode” for beginners. We have kept the bar very high, that professional athletes can rely on healthy mode to find food that works for them.
This is personal for me. I’ve carried the guilt that Zomato made it easy to eat whatever you craved, but not easy to eat what your body needed. Healthy Mode is our first real step in putting that right.
It’s live in Gurgaon, and we’ll expand fast. Try it, tear it apart, tell us where it fails. Because this is just the beginning—and for the first time, I feel we’re moving meaningfully closer to truly living up to our mission: better food for more people.
Poor soul has clearly never had a good one. A truly great idli is a cloud, a whisper, a perfect dream of the perfectibility of human civilisation. It's a sublime creation, a delicate, weightless morsel of rice and lentil, steamed to an ethereal fluffiness that melts on the tongue. With the right accompaniments, it is the culinary equivalent of a Beethoven symphony, a Tagore sangeet, a Husain painting, a Tendulkar century. To call such a thing "regret" is to have no soul, no palate, no appreciation for the finest achievements of South Indian culture. I can only feel pity for @Molutty_writes and @SassyDopamine !
we are DECADES behind on research on female health and this is what resources are being wasted on. studies about how males are collaterally affected by diseases that women suffer, studies about how attractive women with endometriosis are. WHAT ARE WE DOING
@blinkitcares@albinder
Ordered the new iPhone 17 from your platform and paid through my ICICI card. The order was accepted and I received an email confirmation.
10 mins later, the order is cancelled, I'm logged out of the app and my blinkit userid is blocked.
Wtf.