wiresyrup 🌌

Direct response ecom/info

[wiresyrup 🌌 @wiresyru]

@zakburgers i kinda like it - its short and punchy :P

[wiresyrup 🌌 @wiresyru]

The single best-converting move in copy: describe their problem more precisely than they can.

If you say it better than they'd say it, they assume you have the answer. This is why long-form DR copy works.

[wiresyrup 🌌 @wiresyru]

People don't buy that it works, they buy the why it works.

"X helps you sleep" is a claim they've heard 200 times.

"Raises GABA, which is the thing your brain is short of at 3am" is an explanation, and explanations survive skepticism.

[wiresyrup 🌌 @wiresyru]

@ron_ecomm It's big but I wonder why they only did 15-day supply on this one instead of a 30-day supply?

[wiresyrup 🌌 @wiresyru]

@webinarfunnels classic marbella 🤣

[wiresyrup 🌌 @wiresyru]

@lucamailz It's probably a 6/10 email... but the bigger problem is approaching email/SMS as a channel very passively. Just something that you "run in the background". For a billion dollar company, you'd probably need 4-5 people actively running the channel (w/o designers and copywriters)

[wiresyrup 🌌 @wiresyru]

@benabaca Yeah hard to say no to, but also hard to believe you'd actually do that hahaha

[wiresyrup 🌌 @wiresyru]

@borekbruhh sell info on how to sell services

[wiresyrup 🌌 @wiresyru]

@umzrs aura

[wiresyrup 🌌 @wiresyru]

@5xecom Which editor is this? Looks good

[wiresyrup 🌌 @wiresyru]

@EmailMarketking fake asf 😂

[wiresyrup 🌌 @wiresyru]

@wangprenuer they do super cool collabs with hotwheels, barbie etc.

low CAC idk about it. probs in high two digits

[wiresyrup 🌌 @wiresyru]

stopped pitching before i've seen what's happening actually inside the account

half of "we need help with XYZ" turns into a completely different problem the moment you log in

[wiresyrup 🌌 @wiresyru]

rule i live by: your retainer should be under 1/10th of what you can realistically produce

if you can't clear that, you're a fixed cost they'll eventually cut

[wiresyrup 🌌 @wiresyru]

@oritheoracle1 looks bad because everything is on calendar and scheduled down to a minute. But i've seen worse CEO/CMO calendars that are sometimes triple-booked and just jump between calls 24/7

[wiresyrup 🌌 @wiresyru]

@danieljcrockerr Few willing to call out slop work which 90% of X is. Not every free work is good work.

[wiresyrup 🌌 @wiresyru]

@niakjaw forgot to add a couple of 0s at the end

[wiresyrup 🌌 @wiresyru]

@peralaleevi_ one of the last few free thinkers on this app. agreed on every point