@zachpogrob Mid copy for the biggest announcement in athlete branding in years.
Super unnatural and no-one who’s ever heard mbappe speak believes he’d even use half of those words.
Your edit makes it twice as good and you only changed one word.
Hypothesis: the meta outreach method is to send the prospect a redesign of their pop-up.
Instant visual of expertise + instant win for them if they test it + takes me barely any time at all + high personalisation.
Amazed no-one’s said this before.
Will report results soon…
@imanthonyrosan These are sick bro. Really nice.
Only comment is the small brown headers make the brown buttons seem like just headers too, so could make the two more distinctive.
I have bad news for you: if you don’t work on Sundays, you don’t want it as badly as you say you do.
You’re going to get lapped by people much less capable and intelligent than you.
@InsendoMicah The red rev numbers on 3 scare me a little but I suppose they could be explained.
As for the flow/campaign split though, what’s your take?
Ofc every brand is different but from everything I’ve learned it should generally hover around 50/50.
I just made a 87 email swipe file of @maxwellcopy's personal best and favourite designs since 2025.
All emails tweeted by Max. Organised into categories. Uploaded to Google drive for easy access.
Reply to this tweet and I’ll send it to you for free.
I just made a 87 email swipe file of @maxwellcopy's personal best and favourite designs since 2025.
All emails tweeted by Max. Organised into categories. Uploaded to Google drive for easy access.
Reply to this tweet and I’ll send it to you for free.