$90k+/month ad accounts are quietly testing clay-style animated ads
not influencers
not ugc creators
not expensive studio shoots
just simple clay characters acting out the problem
a tiny character brushing his teeth
a small bathroom scene showing the issue
then the product appearing naturally in the story
the format feels playful, but the message lands instantly
no talking head
no complicated explanation
the visual itself carries the entire ad
that’s why these are pulling extremely high roas
ai builds the characters and environments
brands generate dozens of variations from one concept
same product
new situation every video
constant creative testing
rt + comment “clay” and i’ll send the framework
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@slices_design This happened to me. I used Claude to write a story about how we met and it included (correct) details (like kind of flowers I got her) that I never explicitly told it