Wordtree

Strategic storytelling for organisations that do complex things.
Brand | Copywriting | Tone of voice | Training

[Wordtree @Wordtree]

How long would you like #Training to last?

Let us know your thoughts here: https://t.co/HAvezsMvIi

[Wordtree @Wordtree]

Eager to learn in a whole-day training session? Or would you prefer a short, sharp learning experience?

Share your thoughts here:
https://t.co/HAvezsMvIi

[Wordtree @Wordtree]

The Institute of Leadership says a key trend in #learninganddevelopment is micro-learning. Do you still have bandwidth for a full day or half day of #Training? Or would you prefer short, sharp bursts of insight and learning?

Voice your opinion here: https://t.co/HAvezsMvIi

[Vikki Ross @VikkiRossWrites]

@jxlhh Sure do!

Books
Strong Language by @VerbID and Brand Language by @Wordtree

Articles
Let's Talk About Brand Personality, Voice and Tone by Felicia C. Sullivan: https://t.co/Feg66rFSAt

Everything You Need To Know About Tone Of Voice by @jasonfried
https://t.co/PHil3pCCxf

[Wordtree @Wordtree]

@remarkablepaper And then you spend 15 years trying to get anyone in customer service to help when your device stops working. Waste of money.

[New Scientist @newscientist]

Soon, it will be possible to generate a realistic-looking video just by writing a short sentence about what you want an AI to generate. Are we ready for a world in which the authenticity of every video is in question? https://t.co/lItoegtYcQ

[Wordtree @Wordtree]

Interesting read... psychopaths in the workplace, no less... https://t.co/FD5XXS9UDn

[Forbes @Forbes]

Retailers have rushed to lock things up—from razors and soap to socks and pistachios—as theft has soared during the pandemic. https://t.co/2o1Q92x4Qj

[Wordtree @Wordtree]

@copy_tips Hmm... definitely use language an audience is familiar with. But don't 'mirror' a customer. That's just creepy.

[The Verge @verge]

With new Microsoft Teams update, bosses can "assign seats" in meetings https://t.co/DqC2Vt522d

[Wordtree @Wordtree]

https://t.co/gfy9wJKYAr

[City A.M. @CityAM]

It’s not just taxes holding Britain back, we need to be as investment friendly as the US https://t.co/Bu9F3K5p9Y

[The Wall Street Journal @WSJ]

More people are turning on closed captions these days, even those without hearing loss. Here’s why on-screen text is going mainstream—especially among young people. https://t.co/2fnruYr6rq

[Wordtree @Wordtree]

A short guide to the ‘noble’ art of shorting https://t.co/Z3gipXCQzD

[Wordtree @Wordtree]

Britain is now the laboratory for the Institute of Economic Affairs https://t.co/cf0wxcPpR7

[Wordtree @Wordtree]

Liz Truss and Kwasi Kwarteng 'ignored warnings' from officials their mini-Budget would spark market chaos https://t.co/tgV8prCWBu

[Robert Peston @Peston]

This from IMF is humiliating for Kwarteng and Truss: “Given elevated inflation pressures in many countries, including UK, we do not recommend large untargeted fiscal packages at this juncture, as it is important fiscal policy does not work at cross purposes to monetary policy”.

[Bloomberg UK @BloombergUK]

UK markets have lost at least $500 billion in combined value since Liz Truss took over as prime minister https://t.co/rFbaWGItIs

[Wordtree @Wordtree]

Nice, clear wording. Like when you’re trying to explain something really important to a child…