Will Doherty

SVP Inventory Development @thetradedesk

[Will Doherty @wrdoherty]

@HatesAdtech @adamheimlich Still room for charlatans etc. And there are. But nutrition / health will always have a certain fashion and similar cycles and fads.

[Will Doherty @wrdoherty]

@HatesAdtech @adamheimlich Weird crossover for me. I spent early career in vitamin industry before getting into adtech. Adam is right. It is nutrition. Supplements are by definition nutrients. While not over seen by FDA - claims are regulated by FTC. You need studies to make claims.

[rbeeler @rbeeler]

So excited to catch up with @wrdoherty from @TheTradeDesk on Friday, March 11th at 11 am EST. You can watch us record the podcast live and even help with questions about OpenPath and the industry as a whole: https://t.co/jUmwwXUpEo

[Will Doherty @wrdoherty]

@sdove @aripap Sounds like 30 for 30 is running out of compelling sports narratives.

[Index Exchange @IndexExchange]

Catch @wrdoherty, Chief of Marketplace Development, in the latest episode of Blood, Sweat & CPMs. He chats with @publisherfirst's Kurt Donell about the future of #CTV, supply path optimization, and so much more.

Listen here: https://t.co/svNcmkVJHx

[Will Doherty @wrdoherty]

@SimonJHarris

[tralallama @Tralallama]

Just a couple more thoughts to throw in the ring that’s already full of thoughts

[Will Doherty @wrdoherty]

@IdahoBones It’s a footbridge. We will be ok.

[Givsly @Givsly]

In continuation of the @OmnicomMediaGrp & @IndexExchange #YouAreNotAlone campaign, take action & commit to letting the people in your life know that you’re available & willing to help and support their wellbeing when you sign the @Active_Minds pledge https://t.co/Jcaf8CLqyy

[Will Doherty @wrdoherty]

@johnjannuzzi Crocodile Dundee is an overlooked gem. But I haven’t watched it in a while so if it’s problematic in some way now I never tweeted this.

[Eric Seufert @eric_seufert]

The idea of a "tech" industry or of "tech" journalism has always troubled me. "Tech" is a meaningless modifier; it's too broad of an umbrella term to provide context. "Hyphenated" tech like adtech or fintech or agtech implies relevant specialization (1/X)

[Will Doherty @wrdoherty]

Achieving these kind of savings, during a pandemic no less, was an enormous win for GroupM and our publishers.

[Index Exchange @IndexExchange]

"It’s about bringing buying power to programmatic."

Read more about how Index has helped media giant @GroupMWorldwide save more than $1.5 million in @Campaignmag. https://t.co/Mf2PIX6WHN #SPO #Programmatic

[Index Exchange @IndexExchange]

"It’s about bringing buying power to programmatic."

Read more about how Index has helped media giant @GroupMWorldwide save more than $1.5 million in @Campaignmag. https://t.co/Mf2PIX6WHN #SPO #Programmatic

[Will Doherty @wrdoherty]

@ronan_shields @Adweek A lot of agency revenue streams were compromised during Covid - linear tv, OOH, etc. Digital, specifically programmatic, achieved greater growth than possible in a precovid world. TTD got all the upside and none of the drag. Less divergence in future when legacy biz dies away.

[Will Doherty @wrdoherty]

Meadow Soprano is now the same age as Tony when the series started.

[Will Doherty @wrdoherty]

@wayneblodwell @Facebook ECommerce is a lifeline for many SMBs in Covid. It might be their only revenue during shut downs. Their investment in digital goes up. Torso of the market is FB’s strength. It tracks from my vantage.

[Will Doherty @wrdoherty]

@mkatz0630 I wrestle with this a lot. Both approaches can work, in tandem, if you have operational leadership that has the judgement to know when to apply the appropriate methodology. But long term not sure if that kind of judgement scales.

[Will Doherty @wrdoherty]

Thanks, Ryan and Erik. Had a great time speaking with you.

[happensinadops @happensinadops]

This week @Requidan and I talk to @wrdoherty about the IX Marketplace Pulse newsletter and industry trends in the age of corona.

Check it out on YouTube or Spotify/iTunes.

(cc @IndexExchange)

[Index Exchange @IndexExchange]

As a part of our ongoing global expansion and scale, we’re excited to announce the promotion of Adele Wieser and Janette Higginson to APAC Regional Managing Director and APAC Head of Demand, respectively. Read more about our growth in APAC: https://t.co/Q6pzJuGVS0

[Index Exchange @IndexExchange]

Just two short hours until our VP of Platform Development, Pamela Ibarra, joins leaders from @Neustar and @LiveRamp on stage to discuss consumer privacy choices and the future of addressability @IABTechLab #DMEXCO19