Rebecca Wright

Tweeting about links and leashes (dogs... mainly the working ones)
#digitalPR 👩🏼‍💻

[Cyrus SEO @CyrusShepard]

@foley_seo Truly miss the days when "make great content" meant something... if only a little bit

[James Brockbank @BrockbankJames]

Digital PR is an umbrella term that covers a range of tactics.

You can’t just ‘do’ digital PR.

👇

[Orianna Rosa Royle @Oriannarosa]

I'm back at Fortune's success desk after 3 weeks off honeymooning and am planning 2025 interviews & features.

🔎 I’m looking for leaders to talk to me about their journey to the top, unusual advice for young aspirational workers and top tips for up and coming founders or CEOs.

[Laura O. Ratliff @loratliff]

Here's why you never should lose hope in a pitch — a thread:

[Orianna Rosa Royle @Oriannarosa]

🇺🇸 Calling American PRs & connections: I’ll be in NYC in two weeks for a few days. Want to meet for lunch/drinks/dinner? Drop me an email: [email protected]

Keen to meet people who have a roster of CEO/ entrepreneurial clients fit for @FortuneMagazine’s success vertical

[Rebecca Wright @wrightbecs]

@SavvyCarlisle @stephpitera This is a great idea! One thing I've always done with mentees or direct reports when I'm teaching them more about pitching is to give them bad pitches to fix, and to explain to me what was "bad" about it.

[Rebecca Wright @wrightbecs]

@nickeubanks Thought leadership PR strategies, adding NEW value to existing online conversations, and bylines. I'd say digital PR, but these are the specific tactics I'd use.

[Alexandra S. Levine @Ali_Lev]

🚨 It's my first week at Bloomberg, covering TikTok and social media!

If you work at TikTok or did recently I'd love to chat: Reach out securely (off rec) on Signal/WhatsApp at 310-526-1242.

And who else should I talk to? What should I look at?

Email: [email protected]

[joe erbentraut @robojojo]

Hello #freelance writers! As we look to fill out our editorial calendar through the rest of the year, I am once again humbling requesting your @Thrillist pitches for travel stories. These can be sent to [email protected]. What are we looking for, you might be wondering? (1/)

[The Digital PRchive @DigitalPRchive]

If you work in #digitalpr you need to check out the Digital PR Resource Library from @ilikeyoumatt 🙏

[Rebecca Wright @wrightbecs]

@SophieBrannon Hi Sophie! Happy to help -- please shoot me a DM or respond here. I'm US-based but have 5 years of experience supporting UK agencies and their teams.

All the best either way -- excited to see what you do.

[Rebecca Wright @wrightbecs]

@Miss_HanaB @shoutbravoUK Congrats, Hana! This is huge!

[Rebecca Wright @wrightbecs]

@PRcarly Making media lists at 2am after going back to work after maternity leave.

[Rebecca Wright @wrightbecs]

@IonaJTownsley https://t.co/fHxFXf2i0R?

[Barry Schwartz @rustybrick]

ICYMI: Google's next core update to reward content where helpfulness is taken to heart... https://t.co/pF2IdKeB3K

[Rebecca Wright @wrightbecs]

@ichbinGisele Any thoughts on why this is happening more and more often? I know AI is likely part of the problem, but the problem seems to be a recipe not just an ingredient.

[Rebecca Wright @wrightbecs]

@nuclearunicorns Great tip - thank you!

[Carly Martinetti @PRcarly]

I’ll:
- Only pitch newsworthy items
- Spend hours researching
- Write 10 subject lines & choose best one
- Hyperpersonalize for the journalist
- Get feedback from team members
- Only submit when I *know* it’s compelling
- Coach the client to nail the interview

TL;DR
PR is hard.

[Rebecca Wright @wrightbecs]

@RickyDPR I think your approach with first-person narratives with internal data for digital PR or link building is really interesting too. I'd be curious to know more about how you set those pitches and stories up!