Xavier Guilera Alemany

I am a seasoned professional in #Marketing, #Comunicacions & #PublicRelations, pivoting from the #HigherEducation field to the #Wine & #Enotourism industry.

[Ramon Torrents Sala @ADF132]

En aquests moments ens vas deixar Josep Maria Heras, i ja fa 6 anys, allà on siguis Bona guàrdia company !

[Xavier Guilera Alemany @xguilera]

Congratulacions LIN3S (@lin3s)! This is an example of sustainable #growth for a #company. I have been a customer, as a part of UOCs #marketing team, for 10 years. And I can recommend LIN3S to anyone. No doubt!

[Iñaki Gorostiza @hello_google]

Ayer y hoy estuvimos de celebración en @lin3s, y es que cumplimos nada más y nada menos que 22 años.

Os dejo 22 curiosidades de la empresa:

1. El nombre LIN3S viene de Novisline, el nombre anterior.

2. El motivo del 3 es tan sencillo como que el dominio estaba libre.

3. Somos 3 socios fundadores, pero os aseguro que no tiene nada que ver con el 3.

4. El logo original era de color Tutti Frutti, pero lo cambiamos a blanco y negro. Un acierto.

5. Comenzamos trabajando en un palomar.

6. Aún mantenemos el palomar como comedor y espacio de grabación.

7. Actualmente tenemos 4 oficinas.

8. La primera gran cuenta con la que trabajamos fue el Guggenheim Bilbao.

9. Uno de los socios comenzó su carrera empresarial vendiendo máquinas de café.

10. Uno de los socios fue boxeador amateur durante 10 años y ahora es árbitro de boxeo.

11. Durante la pandemia, no solo no hicimos ningún ERTE ni despido, sino que crecimos en un 50% la plantilla.

12. Comenzamos el canal de YouTube del Mide durante la pandemia como una excusa para poder salir de casa.

13. Tenemos horario de verano del 15 de junio al 15 de septiembre.

14. Apostamos por el teletrabajo y la conciliación.

15. El año pasado tuvimos una rotación menor del 5%.

16. El 50.5% de los LIN3RS son mujeres.

17. Hay 9 nacionalidades distintas.

18. La media de edad es de 38 años.

19. 7 LIN3RS llevan más de 10 años al pie del cañón.

20. Compramos una empresa en 2023.

21. No tenemos socios capitalistas ni nos participa ningún fondo.

22.Este año buscamos alcanzar +9M de euros

[Federació ADF_PG @federacioADF_PG]

Dia 7 totes les ADF anirem a manifestar-nos davant la Generalitat. Per protestar contra la pretenció de la cúpula de bombers d'excloure les ADF de la majoria de tasques dels incendis forestals

[Joe Pompliano @JoePompliano]

FC Barcelona legend Gerard Pique has raised $65 million for his new soccer league, the Kings League, and everyone should be paying attention to this.

Rather than try to buy his own team, Pique developed an entirely new model.

Pique and his business partners bought an abandoned warehouse in Barcelona.

They then held open tryouts, drawing 11,000 applicants and eventually picking 180 players to enter a draft like in the NFL or the NBA.

The games are 7-on-7 (rather than 11-on-11).

The matches are shorter — 40 minutes vs. 90 minutes — and all of the games are held on Sunday (instead of spreading them throughout the week).

But the real genius is the league's distribution strategy.

Rather than creating a single entity structure where Pique and his partners run all the teams, they strategically picked streamers to partner with on the project.

Each streamer has millions of followers on platforms like Twitch, YouTube, TikTok, and Instagram, and leveraging this audience has helped the Kings League grow to more than 13 million followers on digital platforms, too.

This streamer ownership model works so well because anyone in the world can watch Kings League matches for free.

That’s right, you don’t need cable TV, a streaming service, or pay-per-view packages.

Instead, the Kings League streams all of its matches for free on Twitch, YouTube, and TikTok, using its own channels while also simulcasting the matches (commercially free) on the streamer’s channels.

This helped the Kings League draw 800,000 viewers on Twitch and YouTube for its first-ever match.

In January 2023, the Kings League amassed 238 million views on TikTok and Twitch, more than every other traditional European football league combined.

And 92,000 people packed Barcelona's Camp Nou in 2023 for the league's championship match, paying anywhere between $10 to $65 to attend.

This is a promising start, but it's also just the beginning.

The Kings League has the chance to do something truly unique because the league's expansion is dependent on language rather than location.

So look for Pique to partner with English streamers, French Streamers, Arabic streamers, Portuguese streamers, Russian streamers, and Japanese streamers.

Each language will have its own league, immediately gaining millions of followers by leveraging the audience of the most popular streamers.

The incentives are aligned because the streamers get equity in the teams, and the global nature of soccer provides virtually unlimited demand.

If you enjoyed this breakdown, follow me (@JoePompliano) for more sports business content!

[Xavier Guilera Alemany @xguilera]

Seven #metrics about #Customer Experience Management. From recommendation to drop out, from satisfaction to lifetime value. If you can't measure it, you can't improve it. https://t.co/inCPW2IimU by @PuroMarketing

[Xavier Guilera Alemany @xguilera]

A good summary of #BarcelonaWineWeek, by @aribau1964. Trends: new (old) ageing materials, low alcohol or 0% alcohol #wines, less carbon footprint... https://t.co/5kH3BOJmVQ a whole industry beats at @bcnwineweek

[Xavier Guilera Alemany @xguilera]

Gabriel Ferraté in memoriam 1932-2024 . A visionary man who devoted his life to #science, #research and #service https://t.co/pdKvmDxgsq

[Xavier Guilera Alemany @xguilera]

Today I have visited Oller del Mas, a superb #enotourism winery on the #Bages region, in #Catalonia. It's stunning what they have built there & the #experience they provide. Congratulations @OllerdelMas ! And thanks @enoturismEDU ! https://t.co/2nvXDIevAq

[Xavier Guilera Alemany @xguilera]

Key #trends for the #wine industry, according to @TheIWSR: declining young consumption, increasing in #sparkling wine & ecommerce buying, & a continuing #premiumisation process
https://t.co/rOkba7Uqk3

[Xavier Guilera Alemany @xguilera]

Human world #population will peak between 2064 & 2086, according to #trends by UN, IIASA and IHME. #Fertility rates are in a long-term decline across the world. It correlates with #development https://t.co/Tmf0yGFXUJ,

[Xavier Guilera Alemany @xguilera]

This is how #Benidorm has evolved from a typical #tourist destination to a cool city. Through #festivals, #influencers & #marketing campaigns on a smart way. Even the #pandemic has been used. Well done! https://t.co/cZKBXVG9fz via @monicaaparicioo

[Fernando Abadia @fabadiabadenas]

Leyendo el libro “Las 5 claves de #Drucker” en qué pregunta: ¿cuál es nuestro propósito?, ¿por qué hacemos lo que hacemos? y ¿por qué queremos que se nos recuerde?, me viene a la cabeza las 10+1 preguntas clave de @XavierMarcet

[Xavier Guilera Alemany @xguilera]

Let's place the #customer in the middle again. You should find the intersection of their needs, the technical availability and the #business viability. That's the true meaning or #designthinking. An insight from the @comuniza newsletter https://t.co/ZBNNcj8pOH

[Navalism @NavalismHQ]

"You get rewarded for unique knowledge, not for effort.

Effort is required to create unique knowledge."

@naval

[Li Jin @ljin18]

7 steps to transition to web3, for non-technical folks.

It can be daunting to make a career shift to web3, especially for those who don’t code.

There are new roles that don’t exist in other industries, and recruiting seems informal and network-based.

A mini-guide 🧵

[Liam Taft ✍🏻 @LiamTaftSEO]

What people think the marketing funnel looks like

vs

What my actual buyer journey looks like

[Xavier Guilera Alemany @xguilera]

#BoredApeYachtClub is one of the first major #decentralized #brands. It's a community oriented #NFT project, one of the most desirable digital #artcollections, with multiple #gamification & #personalization layers, as well as its own economy. https://t.co/OIzzeITgFW @elliotrades

[Xavier Guilera Alemany @xguilera]

How #media #consumption has evolved over last decade:
- #Mobile increases exponentially (more in young population)
- #Desktop keeps position
- #TV decreases clearly
- #Radio loses a little
- #Magazines become nuts
Average time consumption (USA): 11,1h wow
https://t.co/nY6S5AJw0F

[Xavier Guilera Alemany @xguilera]

@elliotrades 0x4B002119e9BF92cE3E0a4Af900709A54F5f336d8

Thank you very much Ellio for your altruism, passion and professionalism. You are like a magnet. I'm glad to be part of your community.

[Xavier Guilera Alemany @xguilera]

2021 #Consumer #trends, with Covid-19 accelerating current issues: 1. Regaining control over life (eg cooking) 2. Searching balance (home working) 3. Cultivating connections (neighbors) 4. Improving home (fitness) 5. Searching responsability (good #brands)
https://t.co/zbEhxk1bX4