Steal this. Save this.
Claude Fable 5.2 came out yesterday, and I'm giving away the 14 ChatGPT hacks I'd hand it first. Each one comes with the exact message to paste.
Bookmark it before your competitors do: https://t.co/xrP951yVIu
Wait, what? 😳 Apple froze every payout for Verbi and told Pedro Machado (@pedrotech_) his developer account could be terminated.
the email flagged App Review Guideline 5.6.4 (App Quality), and the evidence was the refund rate: about 9% when it started, 18% averaged over two months, and 89% of the last 90 days of refund requests filed as "Unintended Purchase". his model was a 3-day free trial into an annual plan.
so he killed trials, went freemium, added a cheaper monthly plan, lowered his iOS prices and paused 40+ creators. Apple reviews the account again around November 13.
RevenueCat-verified, Verbi is at $23,920 MRR with $271,471 collected since April.
if you ship a consumer app, what's your refund rate, and did you know Apple reads it as a quality signal?
https://t.co/GdGlyPoaVZ
@frankzinko Steps to add another language to your App Store listing so it shows up in searches abroad
I explained this as a manga.
Read right to left ←
the lowest-effort ASO win most indie apps skip:
1. add a few localizations in App Store Connect
2. each one gets its own title, subtitle and 100-character keyword field
3. write them the way people search in that country, not word-for-word translations
4. screenshots can stay in English for now
5. some storefronts read more than one localization. the US one also reads Spanish (Mexico), so that's 100 more keyword characters for the US
6. ships with your next update. check impressions per country after 2-3 weeks, keep what moves
one afternoon of work, and it keeps paying
Had a call with the Apple Ads team today
Their advice for indie apps:
- If a keyword gets few impressions, bid higher. Too low and you don't even enter the auction
- Paying more per tap can still lower your cost per install, those searches convert better
- Start with 2 campaigns: one to protect your brand, one broad for discovery
- Use Custom Product Pages so each keyword lands on screenshots made for it
Applying all of it this week, I'll share the results