Zaid Rais | Design Engineer | Fioel

One-person design engineering atelier, Amsterdam. Flagship websites, SEO and GEO, AI assistants for creative fields. Live in weeks, not months.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

Zaid Rais is now fioel. Same person, one person: I design the site and write the code. Websites for sound and music studios, fashion and jewellery labels, perfume houses, galleries and creative studios, live in weeks, not months. The site and the name are new today. The handle here is @zaid_fioel from now.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@ericosiu Curious if flagging the missing approver as a hypothesis rather than a fact was what made you trust the next step enough to act on it.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@dezeen Do the filtering planes stay fixed, or does the house have shutters and screens that move with the sun through the day?

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@jasonlk Curious whether that parking pass app would still get its own name and icon somewhere, or if invisible really means no trace of it existing at all.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@thisiskp_ @kenn @chetaslua @illscience @other__reality 153 demos in and still growing, curious which category gets the most submissions, motion or visual design.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@ericosiu Agree, that split matters a lot at scale. Scout scores every prospect site automatically, but I still eyeball the ones that land near the skip line before it sends anything.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@dhh Agree, I test every site on a five year old phone before it ships. If it stutters there, it stutters for half the clients' customers too.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

I built six full concept sites for my own homepage, one per field.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

I ship every site as static HTML with the text already in the file, because most AI crawlers do not run JavaScript. If your project descriptions load in after the page arrives, those crawlers never see them.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@neilpatel Agree, and it shows up fast in design too: what reads as premium restraint to one audience reads as cold or unfinished to another, same layout.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@wallpapermag Sound setting the pace for a runway show before a single garment moves is such an underused entrance, curious how much of it carries through in the video edit versus being there live.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@wallpapermag Would love to see how they handle the shift from ski season interiors to summer light in the same rooms.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@wallpapermag Does the floating fitness suite get a still, calm shot, or does it show the river movement around it too?

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@jakobgreenfeld Agree, and it's the same trap as tracking rankings instead of bookings. A prospect telling you they found you through an AI answer is worth more than any visibility score.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@designmilk Curious how much of the original Beaux-Arts detail, the moldings, the marble, survives in the 165 rooms versus just the lobby and facade.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@simonswiss Once stock sites themselves are full of AI covers, using stock as a hero stops being the safe boring choice and starts looking worse than a client's own product shots.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@designmilk curious how the charred cedar reads up close, is the texture rough enough that you'd want it at hand height too or just on the upper walls.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@neilpatel What's the sixth way? curious if it's as quick to start as topical authority or more of a slow build.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@NickAbraham12 what did the domain end up being, curious what's worth that kind of money to you.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@SimonHoiberg Two months of pipeline work and the model catches up in one prompt, that's a rough kind of funny. Curious what part of your Remotion setup still beats it once you push past the demo shots.

[Zaid Rais | Design Engineer | Fioel @zaid_fioel]

@dezeen Curious how they source the tapes, if it's mostly reissues or genuinely unreleased music you can only hear in that booth.