Google will start enabling its new privacy-focused APIs on July 24th (next week), with the goal of phasing out third-party cookies entirely by Q3 2024.
https://t.co/9wxkoOcLM9
#programmatic#cookielessfuture
The YouTube “skip” button is a powerful tool for measuring advertising engagement. If it goes unpressed, you know you’ve truly captured people’s attention. But how do you ensure that happens? https://t.co/EF3z0Un43K
Digital Advertising Eclipses $US100 billion for First Time
The digital advertising industry is booming, with a 22% growth rate for ad revenues. This number is expected to jump rapidly with the inclusion of connected tv.
#digitaladvertising... https://t.co/kl50jCIHAg
Connected tv is the most expensive of all in-stream video ads according to a new study.
#programmatic#connectedtv#inventory
https://t.co/kCVE2YkOeJ https://t.co/kCVE2YkOeJ
The online video industry is booming. According to MPA, the Asia-Pacific market is expected to grow from US $26bn in 2019 to $52bn by 2024. It's never been a better time to work in digital advertising!
https://t.co/vFPIZdcjMD https://t.co/vFPIZdcjMD
IAB Europe has released an updated Transparency and Consent Framework to keep up with growing concerns surrounding digital consent, and privacy.
Read more below, and how Google is likely to implement the framework.
https://t.co/bCrU1QDlwL
The Supply-Side Ad Servers Trying To Win The Next Generation Of TV
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is playing out over who controls the ad... https://t.co/wA6g4sOmIg
The Supply-Side Ad Servers Trying To Win The Next Generation Of TV
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal rumble is... https://t.co/82e0iJl8cQ