Pierre Cassuto

I'm only Humanz afterall. Somewhere between Jozi and NYC.

[Pierre Cassuto @zaonline]

In hindsight, Multiplicity was maybe the best movie about 2020s #AI . Way ahead of its time.

[Pierre Cassuto @zaonline]

I often get asked, "What is Humanz?" which as the CMO of the company sometimes feels like failure. I'm proud of this little video which finally answers this simply. To me @humanz is about about creating opportunity and rewarding the best. What is Humanz to you? #behindHumanz

[Pierre Cassuto @zaonline]

Fantastic article by @KopanoShimange with practical advice for marketers wanting to actually drive sales from influencer marketing
https://t.co/wqvNaN0CfX

[Pierre Cassuto @zaonline]

Last one, I asked “what do you think of the second amendment” and then the same question about abortion. I didn’t train him on the answers. #ai

[Pierre Cassuto @zaonline]

Meet Frikkie, the AI online crypto advisor. I created him using https://t.co/BN6Tw5qfaB. Been playing around with AI language modes to see how much personality they can be given. This one here is pretty brutal. #ai

[Pierre Cassuto @zaonline]

And yet he developed other opinions and personality traits. Check what he answered when I asked him “who are your role models?” and whether Elon Musk should be elected president.

[Pierre Cassuto @zaonline]

One of the many exciting new features coming out on Humanz. Putting the AI right back in the middle. Stay tuned for more soon. #influencermarketing #ai

[Pierre Cassuto @zaonline]

@CrazeeFistaz Hey Sifiso, here are the steps

https://t.co/1aUtErZxbh

Let me know if you don’t come right

[Humanz_SouthAfrica @Humanz_SA]

Prediction for 2023? It will be the "year-of-the-squad" in SA, with brands committing to long-term always-on deals, meaning more steady income for top creators and being able to focus only on the brands they truly love.

[Humanz_SouthAfrica @Humanz_SA]

The top earners on Humanz globally make more money from affiliate commissions than pay-per-post gigs. We’re starting to see this shift slowly taking place in SA as well.

[Humanz_SouthAfrica @Humanz_SA]

There were many conversations last week about how much influencers really earn in South Africa so we thought we'd share some data… 😊📈

[Pierre Cassuto @zaonline]

Mbappé is the Elon Musk of football

[Pierre Cassuto @zaonline]

https://t.co/VPRkDGXCqW Great article for a great show. Don't miss it.

[Pierre Cassuto @zaonline]

@brianne2k "Let it go" is the only reasonable answer: https://t.co/8HMaIi8odn

[Pierre Cassuto @zaonline]

How can a company like Disney invest so much money in content and so little in a streaming experience that works? Can’t watch a movie without buffering every 20 seconds. Netflix solved it 10 years ago.

[Pierre Cassuto @zaonline]

My favourite read of this morning with a very valuable business lesson: don't overvalue investment capital and don't follow what everyone else is doing, focus on ROI opportunities & your existing assets.

[Hassan W. Bhatti @hwbhatti]

In 2009, a Stanford business professor:

- Split her class into 14 teams
- Gave each team $5 and 2 hours
- Told them to get as much ROI as possible
- Said they’d give a presentation after finishing

Here’s how it went down + the foundational lesson you can learn from it:

🧵

[Pierre Cassuto @zaonline]

After 3 days of listening to submissions to the FPB, it struck me that the problem may not be social platforms but the perverts, crooks and idiots (ab)using them. We’d be better of focusing on how we deal with them and improving as a society than ask platforms hide them better.

[Pierre Cassuto @zaonline]

Great article from @liav_chen on @talkinfluence about how ecommerce brands should frame the influencer marketing opportunity. https://t.co/lWx6lCHd3K
#influencermarketing #ecommercemarketing