Cromar

Great fan and compatriot of Roger Federer, I enjoy watching a good tennis match and follow the new upcoming players on the ATP Tour.

[@yle_castro @yle_cast]

@ThoNg676733 Wow, just marvelous! 👏👏👏👏👏👏👏❤️❤️

[🎼🌺Music Love♥️ @ThoNg676733]

Exquisite! Love how she holds his hand & loves him during the duet. Magical!💗

[Protect Kamala Harris ✊ @DisavowTrump20]

Since Trump doesn't want this portrait of President Obama displayed in the White House, let's make this photo of our President go viral here!

RETWEET if you love @BarackObama!

[SRF @S_RF_CA]

What an amazing picture this is by Federer and Nadal. Looks so iconic

[Cycling on TNT Sports @cyclingontnt]

FEDAL IS BACK! 🤩

Roger Federer and Rafael Nadal have reunited for a campaign with Louis Vuitton 💞

(via IG/louisvuitton)

[Cromar @zattorc]

@highleveltennis @TSNTennis @TSN_Sports For TSN to show the best Miami ATP match on TSN+ and not on TSN TV channels is unacceptable and totally greedy, asking TV subscriber to pay more money to watch an ATP match. Unfair, too much!! @TSNTennis @TSN_Sports @atptour @CBCNews

[Cromar @zattorc]

Roger aux Oscars avec Mirka! Beau couple! 🥰 @basoche44

[ATP Tour @atptour]

The name’s Federer. Roger Federer. 😎

@rogerfederer & wife, Mirka, looking fabulous at the #Oscars2024!

[Cromar @zattorc]

Roger s'amuse.. sur un scooter électrique à San Francisco! 😅 @basoche44

[The Tennis Letter @TheTennisLetter]

Roger Federer riding an electric scooter in San Francisco.

The leather jacket.

The hair.

The California air.

Fed is too cool. 🏍️

[Cromar @zattorc]

Roger was at the Oscars! @basoche44

https://t.co/Y0cUKPp292

[naca @0maylily0]

Roger Federer at #Oscar
(📹: canal+ sport IG)

[naca @0maylily0]

Roger Federer at #Oscar
(📹: canal+ sport IG)

[TennisRF @Tenis_RF]

Honor a quien honor merece.

El mágico Andrea Bocelli invitó a Roger Federer a subir al escenario en uno de sus conciertos en Zurich.

El italiano comentó "Hay una leyenda viviente aquí"

[Cromar @zattorc]

@EllaLing23 How nice to see people still taking time to enjoy the beauty of this world (and try to save it at the same time). Beautiful pictures! Really touched by your post (I was raised in Geneva).

[Cromar @zattorc]

@OpenCourt Great performance! Good luck tomorrow. Go Canada! 🇨🇦🇨🇦

[Cromar @zattorc]

@camerlengo73_2 @rogerfederer Thank you Brian for posting this. Always a pleasure to hear Roger (although my German is pretty poor) and see him amongst his beloved public. 😍

[Cromar @zattorc]

@norinchi_df That was a great promo! 😍

[Chris Hladczuk @chrishlad]

I found an $8 billion business that battles Nike and Adidas.

The founder used a garden hose for an early edge.

Then tennis star Roger Federer blew up the brand.

Here’s how @on_running disrupted the crowded footwear category👇

In 2010, a 6x Swiss Ironman athlete grabbed a garden hose.

And he realized the shape could offer cloud-like cushioning.

He grabbed glue and hacked together the first version of “On Cloud” running shoes.

Today, On does over $1 billion in yearly sales and worth $8 billion.

Here are 3 contrarian ways they got there:

1) Just Build It Better

Most new companies are terrified of competition.

But what did On Running think of Nike, Adidas and Puma?

"I always felt there wasn’t room for another running shoe. But there was for a different running feel.”

The founders never worried about competition.

Because they had a unique insight:

Every legacy company tried to maximize performance.

No one cared about cushioning or comfort.

So On built CloudTec to delight a customer’s feet without destroying performance.

In 2010, their first model won an ISPO award as an outstanding sports product.

It’s stupidly simple.

But On proves you can win with by building a better product that delights customers.

Other examples:

• Apple did smartphones better than Palm Pilot

• Southwest Airlines did low cost US flights better

• Google did search better than Yahoo

2) Dominate a “Small” Market

Every runner needs shoes.

So how is that a small market?

On stayed laser-focused on Switzerland.

And today owns 60% of the Swiss market.

This follows @sama's framework for tech startups:

“Find a small market in which you can get a monopoly and then quickly expand.”

Swiss runners have a natural bias to buy from a local brand especially for a superior product.

Today, the United States is the largest market for On. But the momentum from monopolizing a smaller market was an early unfair advantage.

3) Distribution Jet Fuel

In 2019, Roger Federer emailed the founders:

“Can we get dinner?”

A few weeks later, Federer became a co-entrepreneur and investor.

One year later, sales 3x'ed.

The future of brand partnerships is not a 5 minute ad read.

It's 5 year relationships backed with equity.

The proof:

• @LoganPaul with Prime

• @MrBeast with Feastables

• @TheRock with Teremana Tequila

And @rogerfederer with On.

Today, Federer reportedly owns 3% worth almost $250 million.
---

Alright, that's it!

The Recap:

1) Just Build it Better
2) Dominate a "Small" Market
3) Distribution Jet Fuel

[Cromar @zattorc]

I have done 2 or 3 for the last week! 😱🎉🎉 Not sure what's happening! 😛🥰

Wordle 839 2/6

🟩⬛🟨⬛⬛
🟩🟩🟩🟩🟩

[Cromar @zattorc]

Another two!🥰🎉 Second one in three days! 😱 ❤️Time to buy a lottery ticket maybe? 😅
Wordle 835 2/6

🟩⬛🟨⬛🟨
🟩🟩🟩🟩🟩

[Cromar @zattorc]

I have to celebrate today... and brag a little!😅 Did it in two! 🎉🎉😱🥰 A tricky one today, but I am starting to get to know their tricks! 😆
Wordle 833 2/6

⬛⬛🟨⬛🟨
🟩🟩🟩🟩🟩

[Cromar @zattorc]

@norinchi_df @rogerfederer That's great! Thanks for sharing, Dinora. 😍🥰