Adrian

[Adrian @zeppelin_aso]

@arielmichaeli I see Apple making the same mistake. Do they not know their own ranking algorithms?

[Adrian @zeppelin_aso]

@palmin @arielmichaeli @ShellFishApp You know that a non-English title can have up to 90 bytes in UTF-8, right? 🙂

[Adrian @zeppelin_aso]

@alexmuench Be water my friend :))

[Adrian @zeppelin_aso]

Canva’s Growth Strategy: How they acquired 15,000,000 users https://t.co/D7KYjTgrKn via @WebProfits

[Federico Viticci @viticci]

Apple recently made a change (seems iOS 12.1.4 and 12.2 beta) to make it easier to manage subscriptions for iOS apps.

Now you just need to open the App Store, tap your profile, and choose 'Manage Subscriptions'.

[Adrian @zeppelin_aso]

Incrementality & App Retargeting: The Importance of Segmentation [Part I] https://t.co/YWHfU9p9Hv via @AppsFlyer

[Readdle @Readdle]

You can only improve what you measure📈
#3 Understand how people use your products and improve it🚀
Learn more👇
https://t.co/jl2b8VZjvC

[Adrian @zeppelin_aso]

@jmj Almost every failed startup has a product

[Thomasbcn @Thomasbcn]

Building content growth loops https://t.co/j3WjnnlnYA by @onecaseman in @firstround via @NickdotMulder & @ivanovlv

[Incipia @incipiaco]

Big news from Google for #ASO releasing organic keyword-level data! https://t.co/LMwh2hzTrx

[AppTweak @AppTweak]

Did you know? 🤓 50% of keywords have a Search Popularity below 25. Keywords with a score above 80 are nearly exclusively brand names. 🔍 #ASO #AppStoreOptimisation #AppleSearchAds #ASA
https://t.co/ntI5xWRpbh

[Adrian @zeppelin_aso]

as if no data scandal happened

[Thomasbcn @Thomasbcn]

Facebook Ads Q2 2018

FB: -17% impressions, +70% CPM = +40% Spend
IG: +209% Impressions, -10% CPM = +177% Spend

FAN at just 1.5% of spend

Data @merkle

[Gabe Kwakyi @gabetimes]

App Store Optimization Tutorial – Tracking Keyword Optimizations https://t.co/jE46id9Xrc

[Adrian @zeppelin_aso]

@Thomasbcn https://t.co/3MVkY4sDor

[Steve P. Young @stevepyoung]

The biggest challenge building a mobile app has nothing to do with how the app works https://t.co/MX70JfHsgu

[Marcel Freinbichler @fr3ino]

Because of #GDPR, USA Today decided to run a separate version of their website for EU users, which has all the tracking scripts and ads removed. The site seemed very fast, so I did a performance audit. How fast the internet could be without all the junk! 🙄
5.2MB → 500KB

[Adrian @zeppelin_aso]

@petrfodor like a downshifter ))

[Adrian @zeppelin_aso]

A better discoverability with iOS 11 https://t.co/yBJXNsjdHH

[Thomasbcn @Thomasbcn]

iOS Apps & Games install sources

Search 65%, less for games
Browse 15% (+50% since iOS11)

#ASO data @SensorTower

[Adrian @zeppelin_aso]

Acquisition is a cakewalk compared to retention -- but without retention, you're dead. https://t.co/gjKntOsxp4 via @Amplitude_HQ

[Adrian @zeppelin_aso]

"The walls between a Performance Marketing team and a Product Team are becoming thinner and thinner whether we like it or not. by @johannquerne on @LinkedIn" https://t.co/gTYRd6aRuB