THIS chart is the CLEAREST signal of where the internet is heading.
social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback.
Brainrot is OUT.
they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter.
they’re the LEADING indicator. their parents will follow in 3-5 years.
AI slop is the nail in the coffin.
every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity.
but there’s an upside. every trend creates its anti-trend.
attention is shifting back to things that feel real, slow, and intentional.
people are paying for spaces that make them feel grounded, informed, and connected again.
the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized.
the internet’s oldest assumption that more engagement equals more value is breaking.
the white space i think is...
• "slow media" formats: weekly briefs, serialized content etc
• private groups that operate like clubs with applications and rituals
• provenance and identity layers that verify real creators and sources
• brands with offline gravity like real events, real belonging
• curated directories and vetted marketplaces
• paid memberships that deliver depth
• note: we share business ideas around this on @ideabrowser
• IRL anything - dinners, meetups, shared experiences
young people are abandoning social media faster than their parents are discovering it.
If you understand what that means, that's a big deal.
i can't stop thinking about this FT/GWI chart.
brainrot is OUT.
meaning is IN.
@s4rah_dev my bad🤦♂️, i'd go for neutral boxes with descriptive text then.
And for more visual, use a rating table/matrix with rows for each inspection item (filter, thermostat,...) and columns for levels: Good, Needs Work, Bad... much better than emojis or color imo.
A lesson in Marketing.
"Le Panier Bleu tried to help Quebec shops fight Amazon online but didn't catch on. Spent $22M and now, plot twist, they're teaming up with Amazon instead. Big dreams, tough reality. #Quebec#ShopLocal#AmazonTakeover
'Last Stand' is a sci-fi short film directed by Hashem Al-Ghaili and made with AI using https://t.co/SX9XmD9hgZ with music by Thiago Nugent
[HD version + read more: https://t.co/kPUjvBxQGb]
https://t.co/VQwZu066oe
@philip_polaski@semrush You can do that:
- By regularly checking the insights page.
- or get a Data connector for Google Business Profile in DataStudio (Looker), create your report and keep track.($)
- or you can use the Local listings service from Semrush or other similar companies. ($)