Addiction London

This account is no longer in use. To keep abreast of all goings on at Addiction please now follow @addiction_world

[Addiction London @AddictionLDN]

#FF please follow @addiction_world as this account is now closed

[Addiction London @AddictionLDN]

This is the last tweet from @AddictionLDN - to keep abreast of all goings on at Addiction please now follow @addiction_world

[Addiction London @AddictionLDN]

Anyone else think Total's F1 headline doesn't mean what they think it does. Next week, "Total, friend of your enemy" http://t.co/cRerPC5k

[Addiction London @AddictionLDN]

Wheeeeeeeeee! #gopro http://t.co/2ZbDVr1d!

[Addiction London @AddictionLDN]

That's a wrap! Thanks to our panellists and for joining us this morning. #smwldn

[Addiction London @AddictionLDN]

Super fans will be spokespeople for your brand regardless! Only takes a bit of time & interaction to unlock them to be great! #smwldn

[Addiction London @AddictionLDN]

Brands need to get better @ understanding how they can serve you better via location eg you've landed in Tokyo & want to use your bank card

[Addiction London @AddictionLDN]

we re-organised so all our content & output is looked at from a 360 perspective combining trad & digital, not in silos says @rktweets

[Addiction London @AddictionLDN]

What's next? It's about people behind the strategies, bringing them
In-house, keeping the learnings & insights in-house for longer. #smwldn

[Addiction London @AddictionLDN]

How do you create content that dominates people's (FB) wall with purpose @Laura_Scott #smwldn

[Addiction London @AddictionLDN]

@timlad yep the wifi code is 11131

[Addiction London @AddictionLDN]

We're big on data at the moment & starting to really use & understand FB data says @rktweets from British Heart Foundation #smwldn

[Addiction London @AddictionLDN]

Use your community as a sounding board but dig deep have to ask the right questions to get the right data @Laura_Scott #smwldn

[Alex Trickett @alextrickett]

But measuring sentiment is the tricky bit. SM tools not reliable enough alone - @AddictionLDN panel #smwldn

[Alex Trickett @alextrickett]

First step in social is research. There will be a community talking about you somewhere. Where? Who? What? @AddictionLDN #smwldn

[Addiction London @AddictionLDN]

Sentiment is a challenge, measurements tools are at best 4/10, says @joeldavis_ , the rest is down to hard work, real life focus groups...

[Addiction London @AddictionLDN]

Full house here! #smwldn

[Addiction London @AddictionLDN]

@Laura_Scott cites @asos as a great example of a org that consistently has its consumers and end products in mind. #smwldn

[Addiction London @AddictionLDN]

The 'why' is too often about how can we get a few more clicks and profile vs being useful & relevant says @aewo #smwldn

[Addiction London @AddictionLDN]

@timlad hi it's 11131