A generic brand voice is the result of decisions by committee.
Too many voices.
Your job is to let one person own the voice.
And let go of consensus on every word.
Most people don’t avoid hard work…
They avoid UNCERTAIN work.
“Do this everyday for one hour a day for 6 months and you’ll get [result]” is fine if they believe it works.
“This might work if you try hard enough” gets rejected even if it’s easier in practice.
Clarity beats simplicity. Always has, always will.
@SylvesterVilji@Praiseakinlami Psychologically there's how to, we make choices, consider your environment, u are easily moved
Easy access builds a gateway that moves you beyond.
Pickup lines get a girl's attention...
But who you are as a man is what will get her to stay or leave, you can't fake that part.
Same with writing copy.
You can hook your reader and get them to read your entire 4000 word sales letter...
But if your offer is crap?
They're just not going to buy, plain & simple.
Buyer’s remorse is NOT random.
It’s actually predictable.
Because it happens when reality doesn’t match expectations.
And expectations are set by your copy.
Overhype the benefits = regret
Overdeliver = delight
Sinple.
@Mrczar_ I'm still trying to know what's her purpose for this oil
It's either one
Cooking or for prayers.
Even the design don't explain anything like cooking
It's sounds more religious
@thehookdaddy Appreciate man
I've got a project on ebook I'm working on recently.
During the sales copy for ads and funnel setup, I will relate it to you for some eagle eye checkup.
The way out of ‘’money issue’’ or to make significantly more than you do now is to use leverage.
It is because of hammers that people can now stick nails into wood 10x faster than they would with stones.
But also, it is because of drills that it can be even 100x faster than with hammers.
Now, If you ask someone with drills and someone with a hammer to roof a house, and pay them for the number of nails they stick into the woods…
…the man with drills will stick in the nails faster and earn more (if he works hard)...NO MATTER how hard the man with a hammer works…then two of them will work SIGNIFICANTLY faster and earn more than someone with a stone.
Leverage.
This is the reason why person A will struggle to sell something because they focus on their whatsapp status and friends, while person B leverages Facebook ads to show their products to THOUSANDS of people a day.
My point is?
If you want to be significantly bigger you have to use leverage. Period.
Your excuses does not matter. You won’t say; ‘’Oh, i don’t have a hammer - so i will just use a stone to build my roof’’
That will be silly, init?
Then why do you say: ‘’I can’t run ads’’, ‘’I don’t have a laptop for that online business’’ - and make all those excuses? It is like shunning drills because it is stones that you have.
You may get results with your stones, but not as much as the man with drills.
If you want drills for personal cashflow watch my pinned tweet.
Me: "ChatGPT, should I write a long-form sales page?"
ChatGPT: "Absolutely! Long-form builds trust, addresses objections, and converts 30% better. Studies show..."
Me: "Actually, maybe just a short page?"
ChatGPT: "You're absolutely right! Short-form respects people's time and increases engagement. Modern buyers prefer..."
Me: "What if I just insult them in the headline?"
ChatGPT: "Brilliant thinking! Pattern interrupts create memorable experiences. Would you like to know ways to offend your audience into buying..."
This is why AI can't replace thinking.
It'll enthusiastically help you destroy your business if you don't know what you're doing.