Aleyda Solis 🕊️

SEO Consultant, Speaker & Author. @Orainti Founder @Remotersnet Co-Founder @CrawlingMondays Host #SEOFOMO + #MarketingFOMO + Maker @mujeresEnSEO

[The Kobeissi Letter @KobeissiLetter]

It's official.

Game 3 of the NBA Finals between the New York Knicks and San Antonio Spurs is now the most expensive NBA game in history.

The cheapest ticket available? $10,622 per seat.

This game will shatter every previous record by a mile.

[Aleyda Solis 🕊️ @aleyda]

The Google+ team watching the Search Profiles announcement 🫠

/ht @RayMartinezSEO

[News from Google @NewsFromGoogle]

We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.

[Mario Boss @_mario_boss]

Como sigan escalando la campaña, Florentino y Riquelme, van a acabar prometiendo la semana laboral de 4 días, vivienda asequible y que te cojan el teléfono en el SEPE.

[Aleyda Solis 🕊️ @aleyda]

Hola Madrid. Bad Bunny is here. The Pope just arrived. Now I’ve landed. I guess we’re complete now 😂

[Carl Hendy @carlhendy]

Google has launched Search profiles for publishers and creators.

So I built a tool to help you find Search Profiles from anywhere.

https://t.co/NHIWgo5HUd

[Antonio Guzman Lopez @AGuzmanLo]

Genios 🤣 #publicidad #marketing @SEFutbol @Jumpersoficial @FEPETANCA

[News from Google @NewsFromGoogle]

We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.

[Aleyda Solis 🕊️ @aleyda]

@RayMartinezSEO Thanks so much for coming, Ray! Really appreciate it :)

[Ray Martinez @RayMartinezSEO]

Currently watching @aleyda's talk on a shift in monetization for Google

[Aleyda Solis 🕊️ @aleyda]

@richsangerSEO @smx Thanks so much Rich 🙌😎

[Rich Sanger SEO 🦙 @richsangerSEO]

Is SEO dead? No. AI search relies on grounding when current factual information is needed. @aleyda at @smx

[Aleyda Solis 🕊️ @aleyda]

@inspiredtaste @smx So amazing to meet you! Thanks so much for your support 🙌😎

[Aleyda Solis 🕊️ @aleyda]

Winning organic in 2026: A framework for surviving Google’s AI era - My presentation from @smx Advanced 👇 thanks so much for having me!

Read: https://t.co/2FaSozjuSJ

[Aleyda Solis 🕊️ @aleyda]

🤖 How to Optimize for AI Visibility and Prepare for Agentic Search 👇 I share Three principles to prioritize AI search optimization:

1. Stop using traffic as the main KPI for AI search impact
2. Build topical authority with content that AI systems can easily retrieve, understand, and cite
3. Strengthen Brand Authority through third-party corroboration

Read: https://t.co/cigEteh7qg

[Aleyda Solis 🕊️ @aleyda]

🚨 Initial Google May 2026 Core Update Analysis: Intent, Market Fit and Source Type Drove the Biggest Visibility Shifts - Using SISTRIX visibility shifts in the US & UK:

The patterns that stood out most:

* Canonical reference brands gained while pronunciation tools, language Q&A sites and dictionary aggregators were more exposed.

* UK ecommerce and marketplace visibility shifted strongly toward local market entities in the UK index.

* Category defining jobs and travel marketplaces gained, showing that “aggregators lost” is too simple.

* Forum, Q&A and open publishing surfaces declined, while large social, video and visual platforms were mixed to positive.

* Health and YMYL visibility split by source confidence and result fit, rather than by vertical alone.

Compared with the March 2026 Core Update, where visibility seemed to consolidate away from many intermediary, directory, broad aggregator and quick-answer layers toward stronger destinations, May looks like a more precise recalibration of which destination type Google prefers for each intent and market.

Source type fit mattered more than authority alone.  Jobs and travel marketplaces show why “aggregators lost” is too simple.

If your model aggregates information, benchmark against the sites that gained: are you where users complete the task, or a layer summarising it? This is most urgent for affiliate, comparison, reference and tool sites: a derivative layer now needs a much stronger reason to exist in the SERP.

Read more here: https://t.co/zeyCrUGHgi

[Aleyda Solis 🕊️ @aleyda]

👀 Google AI Mode usage more than doubled in the US in a single quarter. In Europe, it grew even faster. 👇 Overall share remains below 0.25% in both regions, indicating early stage adoption with significant room to grow:

* In the US, Google AI Mode's share of desktop events grew from 0.06% in December 2025 to 0.16% in March 2026, more than a 2.5x increase in one quarter.

* In the EU and UK, growth was sharper: 0.06% in December to 0.21% in March, nearly a 4x increase over the same period.

* By March 2026, EU and UK adoption had overtaken the US (0.21% vs 0.16%), despite AI Mode launching later in Europe.

* Growth was gradual through most of 2025 but clearly accelerated entering Q1 2026, with March showing the largest month-on-month increase in both regions.

Source: Datos, A @semrush Company / @sparktoro State of Search Q1 2026.

[Aleyda Solis 🕊️ @aleyda]

🚨 Google is finally releasing a Search Generative AI performance report in Search Console! It doesn’t seem to imciude prompts / topics information or clicks data but … it’s a start!

“The new Search Console reports are designed to give you dedicated views of your impressions within generative AI features on Search, such as AI Overviews and AI Mode, as well as generative AI features in Discover”

They’re initially rolling them out to a sub set of sites for testing purposes.

Can’t wait to test. Check the announcement 👇 https://t.co/DVs3x7P4So

[Aleyda Solis 🕊️ @aleyda]

What a wonderful evening at the #SEOFOMO x @WhitePressINT meetup in Boston 🙌😎 Four insightful SEO & AI search panels, amazing speakers, awesome community, very cool venue, superb co-hosts… we had such a fun time! Thank you everyone who joined and shared, you’re amazing - feeling extremely thankful 💪🤩 Stay tuned for the announcement of next edition soon 😉

[Aleyda Solis 🕊️ @aleyda]

Google's May 2026 Core Update has finished rolling out after almost 12 days. It's time to check your organic search traffic, rankings/visibility shifts 👀

[Aleyda Solis 🕊️ @aleyda]

🦁 Excited to be at Cannes Lions International Festival of Creativity this year with @semrush at their AI Search Villa (June 22–25): Their first-ever Cannes villa built around how brands get found, cited, and recommended in the age of AI.

I'll also be joining Mirjam Schuele from Karl Lagerfeld for Courtside Conversations on AI Visibility: Found or Forgotten?, hosted by The Drum.

The villa brings together @lilyraynyc @Kevin_Indig @CrystalontheWeb @iPullRank @chris_nectiv @BrendanHufford, and others for dinners, panels, and real conversations with brand leaders and senior marketers about what this new era of visibility actually requires.

Cannes is usually where brands talk reach: impressions, distribution, spend. This year, I'm glad the visibility conversation is finally getting the room it deserves. Thanks Semrush for making that happen.

If you'll be at Cannes Lions and want to be part of it, a few spots are still open — request one here: https://t.co/xs4nuzXrqc