Amberly Brown

Soapbox Marketing

[Amberly Brown @AmberlyBrown]

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[Amberly Brown @AmberlyBrown]

1st week! Happy to be apart of the @KKTV11News team!

[Amberly Brown @AmberlyBrown]

He hosted the show for 36 years! What a career!

[KKTV 11 News @KKTV11News]

‘Jeopardy’ announces beloved host Alex Trebek passes away https://t.co/dTOYr1ExJK

[Amberly Brown @AmberlyBrown]

13 sports. One weekend. In 2020, #sports are breaking their traditional viewing schedules and overlapping with each other in ways that we have never seen before. Dive into the data in @Effectv's latest blog to learn more. #TVviewership #EffectvEmp https://t.co/AaNvPz2VaB

[Amberly Brown @AmberlyBrown]

Nielsen is reporting that 59 million people watched the #VPdebate between Sen. Kamala Harris and incumbent Mike Pence. That’s the second most-watched VP debate since the Executive sidekick sit-down started in 1976. #EffectvEmp https://t.co/ZPCjjPMeba

[Amberly Brown @AmberlyBrown]

“The political ad community is starting to really trust the viewership data. ...It's helped the agencies make smarter decisions on where to hit that 10% to help sway the general elections." Dan Sinagoga, VP, Political Advertising, @Effectv #EffectvEmp https://t.co/8qeWtrZ0Cy

[Amberly Brown @AmberlyBrown]

Looking ahead to 2021, Legal Services ad spend will grow 10.6% from 2020, according to @BIAAdvisorySvcs. #EffectvEmp https://t.co/j8ie8WH7yR

[Amberly Brown @AmberlyBrown]

.@MediaPost: Heavy interest in #election2020 and COVID-19 drove Nielsen-measured prime-time viewing for 3 major cable TV news networks up 40% to 47% vs. the same period a year ago. #EffectvEmp https://t.co/0YHFvVcu0v

[Amberly Brown @AmberlyBrown]

Congratulations to @MsMariaWeaver, CMO, @ComcastAd (@Effectv + FreeWheel), and @DianeYu, CTO, @FreeWheel, for being honored as two of 2020's most influential multi-ethnic executives by @Cablefax. #EffectvEmp https://t.co/meVIUUengM

[Amberly Brown @AmberlyBrown]

What should brands do to harness the full effect of data in 2020 and beyond? Jon Whitticom, @FreeWheel Chief Product Officer, shares three ways marketers can put data to work with @ANAmarketers #EffectvEmp https://t.co/HsXlYbzojc

[Amberly Brown @AmberlyBrown]

Use of ad-supported streaming services continues to grow as consumers’ appetite for content remains unabated, even as their budgets for such entertainment hit their upper limits, a just-released study from @VABintel confirms. #EffectvEmp https://t.co/YlWfgP5eIh

[Amberly Brown @AmberlyBrown]

A study conducted by @Effectv and @TVSquared, called #TheHaloEffect: #TVDrivesDigital, found that TV advertising plays a major part in driving website traffic and engagement to connect with potential car buyers. Learn more. #EffectvInsights #EffectvEmp https://t.co/h2i8GetJKa

[Amberly Brown @AmberlyBrown]

As a first step in achieving widespread #addressability, operators, programmers, and tech partners should have a set of common definitions and standards for #addressableTV advertising. Download the free #OnAddressability playbook to learn more. #EffectvEmp https://t.co/CvYZXfR78R

[Amberly Brown @AmberlyBrown]

74% of voting households watch VOD each month, viewing premium content on leading networks. With @Effectv, you can reach the right audience on any device, digitally, across premium networks on TV, OTT, and VOD. #EffectvEmp https://t.co/PtYdTiPKps

[Amberly Brown @AmberlyBrown]

Even among those 50 and older, fully 50% of entertainment viewing is now time-shifted via streaming, on-demand or digital. Today, older viewers are literally splitting their viewing time between live linear TV and streaming/on-demand. #EffectvEmp https://t.co/QXJ3dBmDPD

[Amberly Brown @AmberlyBrown]

The U.S. Hispanic population is an incredibly diverse group, representing a variety of nationalities, ages, and backgrounds. Check out @Effectv's new #infographic to discover more about this growing audience. #HispanicHeritageMonth #EffectvEmp https://t.co/IF8OeqQ9YV

[Amberly Brown @AmberlyBrown]

Watch @Effectv's new video for a look behind the scenes of the new #DigitalLovesTV study conducted with @MediaScienceLab. Hear directly from study participants and learn the key findings from the report. #TheHaloEffect #EffectvEmp https://t.co/BnXy5hQWTt

[Amberly Brown @AmberlyBrown]

.@Effectv’s data shows that viewers are spending more than 77% more time with cable news. Moreover, political ads are going to female-skewing networks such as HGTV, USA, TLC, and the Food Network. Learn more! #PoweringThePolls #Election2020 #EffectvEmp https://t.co/UQoU68qABQ

[Amberly Brown @AmberlyBrown]

The #OnAddressability initiative is bringing players across the industry together to help push TV forward. #EffectvEmp https://t.co/RQPQd5tDbX

[Amberly Brown @AmberlyBrown]

Check out the recently launched https://t.co/Klkn8H4LkP to learn about #OnAddressability, an initiative led by @ComcastAd, @SpectrumReach, and @cox_media to maximize the impact and value of TV as a scalable and sustainable marketing platform. #EffectvEmp https://t.co/2wfrML0DyM