Amit Sharan

CMO @TatariTV. Can’t seem to stay away from ad tech, an industry in perpetual state of Groundhog Day.

[Amit Sharan @AmitDSharan]

@AdtechGod If I told you that you could save 15% on your car insurance… you know what company I’m talking about and that’s not a result of you clicking an ad. Building brand is important and every “performance-focused” e-commerce business figures this out at some point.

[Amit Sharan @AmitDSharan]

@GrantPrevise @codyplof @TatariTV More like going home to your significant other and laughing together about how someone bought you a $42K drink at the bar.

[Amit Sharan @AmitDSharan]

@CaitlinJShort1 @codyplof @TatariTV We like people to speak freely about what’s working and what’s not, so it’s not streamed or recorded. Hope you can make the next one!

[Amit Sharan @AmitDSharan]

@rjochoa @rjochoa I need to know where you got the hat

[Amit Sharan @AmitDSharan]

@MorningBrew @Katie_Roof This is the type of founder who posts about how marketing is no longer needed and run by agents, yet any marketing or comms person would’ve told him this was a bad idea. Good on him to at least walk it back though.

[Amit Sharan @AmitDSharan]

@ChrisHarihar Thanks for the shoutout! @TatariTV is leaning into the same “audit” messaging Viant is using. We’re just calling out that it’s a problem with all DSPs, not just one! Advertisers need all of TV, not be limited to programmatic pipes!

[Amit Sharan @AmitDSharan]

@JohnathanBarnes Hilarious

[Amit Sharan @AmitDSharan]

@JoshConstine IYKYK

[Amit Sharan @AmitDSharan]

@HatesAdtech @antoniogm I was part of the LiveRail acquisition and that is not how it went down, but it’s certainly the version that they told the press when deciding to deprecate the SSP and exchange (and wrapping it into FAN)

[Amit Sharan @AmitDSharan]

@mrsharma @TatariTV For competitive reasons, conversion data remains confidential, but @TatariTV clients in this year’s Super Bowl agreed to share immediate response rates as a directional signal of impact. See the data here https://t.co/ismNFhj53N

[Amit Sharan @AmitDSharan]

@Adweek @Life360 Media agency: @TatariTV

[Amit Sharan @AmitDSharan]

I know that ad tech and DTC twitter only recognizes humblebrags about ARR to the moon or a UI that allows you to launch CTV while driving a F1 race car, but I think scaling 4 brands to the Super Bowl is pretty cool too.

[Tatari @TatariTV]

Super Bowl Sunday is almost here, and we’re excited to see our clients' amazing, hard work pay off on the biggest stage of the year. 🏈 🏆

Be sure to look out for the spots from @tecovas, @ro, @Life360, and @manscaped.

We’re confident they’ll all be big winners!

#SuperBowl #SuperBowlAds #TVAdvertising

[Amit Sharan @AmitDSharan]

@kristhejean Agreed. It’s going to strike a nerve with a lot of people. Just not sure the general public (people outside of tech and marketing) are aware that chatgpt will have ads soon. Might be too early for this.

[Amit Sharan @AmitDSharan]

@stoolpresidente Pizza Shop SF- I promise you it’s your style

[Amit Sharan @AmitDSharan]

@rjochoa A burrito from the mission. Don’t go where tourists go (sourdough bowl at the warf) if you want want locals eat

[Amit Sharan @AmitDSharan]

Good analogy. All the streaming platforms that introduced ads started this way but eventually came back down to earth with CPMs and measurement. But ex-meta folks are building this, so I think it will be much different. Having worked there and knowing the playbook, most of it will be half baked at launch.

[Amit Sharan @AmitDSharan]

@DanRose999 I feel like I can write an entire book on FB’s attempt to build their own version of DoubleClick with Atlas + LiveRail + Audience Network. The monetization strategy of non owned and operated inventory was quite the shit show that I know ad tech folks would enjoy reading.

[Amit Sharan @AmitDSharan]

@davehelman_ How do we get the beat reporters that have access to Stephen and Jerry to frame questions with this data? “Over the course of the next 12 days, will you evaluate historical data, such as being the 4th worst defense of all time, as part of your decision to stick with Everflus?”

[Amit Sharan @AmitDSharan]

@JeromySonne Another good question is if those impressions coming from MNTN are all CTV.

[Amit Sharan @AmitDSharan]

@EmmanuelAcho Just ask him what he’d say if Dak threw 4 picks and fumbled