We make launch and explainer videos for SaaS founders.
The launch video we made for Cekatai has done 200k+ views.
Instead of the usual "here's my process" post, here are the actual decisions inside that one video:
The opening isn't the product. It's the problem moment.
We kept the UI intact. No exploded interface, no floating panels. If the viewer can't picture themselves using it, the animation is decoration.
None of this is a framework. It's just what this product needed 👇