Andrew Laity

Co-Founder of Pieo - Helping Startups Scale Smarter.

[Andrew Laity @AndrewJLaity]

Leveling up my cold outreach with a little help from Soham Parekh.

[Andrew Laity @AndrewJLaity]

Instead of obsessing over keywords and backlinks, we’ve Identified the types of questions our prospects are asking, not just the words they use, and built content around rich EEAT signals, ensuring that we emphasise author credibility.

Is your SEO evolving fast enough?

[Andrew Laity @AndrewJLaity]

AI Overviews might be stealing the spotlight, but that doesn’t mean SEO is dead. It just means it’s time to evolve.

This morning, I checked in on the results of an experiment I’ve been running on one of our client’s blog posts. The changes were simple, the results impressive.

[James Kevan @imjameskevan]

Interesting results from our AI blog experiments.

Before: 0 clicks, 14 impressions
After: 10 clicks, 1.83K impressions (in days of changes)

This is just one example …. we're seeing similar patterns across hundreds of AI/human blogs.

@AndrewJLaity been building tools to automate what makes blogs rank better, and we've been working together on the human insights side.

We've been testing different approaches….

What is working for us is we rewrote the copy to focus on answering questions rather than targeting keywords and included structured data to build the authors credibility

Continues to be a work in progress but the results are consistently promising.

[Andrew Laity @AndrewJLaity]

@RyanDilks1 Two players that significantly strengthen a team in the same division aswell.

Both players are familiar with Argyle's style of play and likely to make an immediate impact.

Norwich and Swansea could live to regret these sales.

[Andrew Laity @AndrewJLaity]

@BrettMagill 👀We've come along way from 'Offers on selected hops'

I dread to think what 'award winning' agency came up with this concept.

[Andrew Laity @AndrewJLaity]

@ChrisMcHardy19 @Rob_Greenfield @AGLeague @mattmonaghan360 @PedroBCorreia @GrahamClews @murgersb @AGLeague_EN @_JMcAuley @waeljabir @Footynions It's a unique and interesting concept running on blockchain.

You get 10 free cards to start and the opportunity to win new player cards and cryptocurrency as rewards.

There's also a number of free to play side games including one by Ubisoft.

https://t.co/txE2c6mYUa

[Andrew Laity @AndrewJLaity]

It frustrates me when companies focus solely on vanity metrics so I wrote a few words on digital campaign optimization.

https://t.co/KZ0hyeCSVH

#digitalmarketing #mediabuying #GrowthHacking

[Andrew Laity @AndrewJLaity]

@OmarDXB @raychdigitalink Next level product placement.

My favorite example is F1, watch how in every interview the drivers bring their watch into frame.

[Andrew Laity @AndrewJLaity]

The same creative was published to three different audiences, which of these campaigns do you believe to be the most successful?

I'm genuinely intrigued to get my connections point of view on this.

#digitalmarketer #mediabuying

[Andrew Laity @AndrewJLaity]

Hoping this FREE service includes a comprehensive copy review.

[Andrew Laity @AndrewJLaity]

@awlilnatty All because they needed to rebrand Beef Tomatoes for a plant-based audience.

[Andrew Laity @AndrewJLaity]

@maustyn Slightly larger than a large boulder the size of a small boulder.

[Andrew Laity @AndrewJLaity]

@JarrydSmith I once had a company screen grab one of my photos on Instagram and use it for a billboard campaign. I wasnt sure if i was more annoyed that they'd taken it or that they'd ruined it by scaling up a low res JPEG.

[Andrew Laity @AndrewJLaity]

@raychdigitalink @DHA_Dubai Came across this job posting recently which you may find quite interesting - https://t.co/uzUmHqvLZi

[Andrew Laity @AndrewJLaity]

@raychdigitalink @DHA_Dubai Because Pfizer have a 25 person strong marketing team and their vaccine is one of the more expensive options. Nothing like a bit of public pressure to encourage a change of rules.

[Andrew Laity @AndrewJLaity]

@kikipigeon Salary range 2,000 - 3,000 AED per month?

[Andrew Laity @AndrewJLaity]

@OmarDXB But is it on Strava?

[Andrew Laity @AndrewJLaity]

@GISECDUBAI I didn't click the link, does that mean I've passed the first test?

[Andrew Laity @AndrewJLaity]

'Don't fall for a phishing attack, click this link to find out how...'

[Andrew Laity @AndrewJLaity]

@TamaraClarke I see your irrelevant beauty products and raise you...