Angelina Eng

30 years in digital advertising. VP Measurement, Addressability & Data Center at IAB.

[IAB @iab]

"That’s what every marketer hopes to spark — a rhythm people feel, not just see. This idea sits at the heart of the long-awaited IAB & MRC Attention Measurement Guidelines," says @angelinaeng. Read how the new attention standards turn feeling into data: https://t.co/L0YO61c9kY

[Angelina Eng @angelinaeng]

AI is transforming advertising—are you prepared? Discover the IAB AI in Advertising Use Case Map for key insights on AI in marketing, categorized by maturity and description. https://t.co/lyFfjO1qwB #MarketingInnovation #AIUseCases #DigitalMarketing #AIinAdvertising #AdTech

[IAB @iab]

AI has taken over the ad and media industry conversation. But where does it really add value? Read all about it in this article by #IAB's @angelinaeng via @AdExchanger: https://t.co/4Q3LfFcurX #AI #ArtificialIntellegence

[Angelina Eng @angelinaeng]

📣 Exciting news: Academy Award-winning director Ron Howard will be speaking at the 2025 #IAB Annual Leadership Meeting this January! Get your ticket to hear from incredible thought leaders from all across the industry 📆 https://t.co/pWBNdPaUBA

[Mike Zaneis @mikezaneis]

Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
https://t.co/7jzIRjSmyQ

Collectively we can largely solve these challenges. Thank you @ANAmarketers @4As @IABTechLab @iab for this joint research.

[Angelina Eng @angelinaeng]

Google’s cookie pivot leaves 88% of industry in uncertainty, according to #IAB’s latest report, “Google’s 3P Cookie Deprecation Announcement” — Initial Reactions, Future Impact and Predictions

https://t.co/M5wI1HOres

[IAB @iab]

Currently at the #IABConnectedCommerce Summit, Amy Lanzi (@Digitas), Matthew Fantazier (@kenvue), Parbinder Dhariwal (CMX) & #IAB’s @angelinaeng are discussing how #phygital experiences are enhancing the overall shopping experience, and what the future holds for consumers

[Angelina Eng @angelinaeng]

Check out the latest article in my newsletter: 9/11, Setbacks, and Strength: My Path to Resilience https://t.co/1VXOcb5XfW via @LinkedIn

[Angelina Eng @angelinaeng]

Check out the latest article in my newsletter: Reclaiming My Time and Staying Productive https://t.co/WDqdbCqN3e via @LinkedIn

[Angelina Eng @angelinaeng]

Registration Is Open for #IABALM 🌴 In 2025, we’re convening in Palm Springs, California for agenda-setting discussions, thought-provoking panels, breakouts, fireside chats, and more. Join the top industry leaders for insights into the latest trends: https://t.co/h6RiVeOS7z @iab

[AdExchanger @adexchanger]

Attention measurement is evolving with new certification coming soon! 📈 The MRC and IAB are set to accredit vendors, with draft guidelines open for public comment by Q1 2025. Final standards expected by year-end 2025. https://t.co/XCsFsNa53E

[Angelina Eng @angelinaeng]

Out Now! Podcasting in the Creator Economy: A Long-Term Opportunity 📊 This guide focuses on the power of #podcasting as a vehicle for influence and engagement and provides best-in-class examples of brand-creator partnerships: https://t.co/gK2mEGHADe

[Angelina Eng @angelinaeng]

The #IABConnectedCommerce Summit is TWO WEEKS away! 🚨 Join us 9/17-18 for two exciting days of expert panels and insightful discussions on topics like the future of #DOOH, effective cross-platform measurement, the use of #AI in #commerce, and more: https://t.co/Z1NtsbfQyO @iab

[MarTech @martechismktg]

Why the FTC’s stand on hashing is a wake-up call for digital advertisers via @angelinaeng https://t.co/OmXOfKc4uq

[Angelina Eng @angelinaeng]

The @IAB Attention Task Force is excited to introduce the #IAB Attention Measurement Toolkit, a comprehensive suite of resources designed empower you with advanced tools for optimizing your #advertising strategies through attention measurement: https://t.co/e1gaucCU2M

[Angelina Eng @angelinaeng]

Agenda Announced for the #IABConnectedCommerce Summit! 📣 The event will bring together key players shaping the future of #commerce to explore the ecosystem, transforming how consumers discover & purchase products in the digital age. See the full agenda: https://t.co/cuBEiPARB4

[Angelina Eng @angelinaeng]

@iab Attention Task Force has just launched the Attention Measurement Toolkit! What’s Inside:
1. Attention Measurement Explainer
2. Agency/Advertiser Checklist
3. Publisher Checklist
4. RFI Questions Guide

Dive in and download the toolkit today! https://t.co/ecTAegRGqQ

[MarTech @martechismktg]

Why marketers must combat the hidden threat of MFA sites via @angelinaeng https://t.co/K0iURtaw5k

[Angelina Eng @angelinaeng]

Just like fishing, navigating your career waters demands patience, preparation, and adaptability. in this issue:
- 30 job listings
- 10 of my latest content materials
- 10 upcoming industry events

https://t.co/BWk4UT3RUx

[Angelina Eng @angelinaeng]

I'd love to get everyone's thoughts on my POV and recommendations regarding MFAs in this latest @martechismktg : https://t.co/WJaHhdHyrt