"That’s what every marketer hopes to spark — a rhythm people feel, not just see. This idea sits at the heart of the long-awaited IAB & MRC Attention Measurement Guidelines," says @angelinaeng. Read how the new attention standards turn feeling into data: https://t.co/L0YO61c9kY
AI has taken over the ad and media industry conversation. But where does it really add value? Read all about it in this article by #IAB's @angelinaeng via @AdExchanger: https://t.co/4Q3LfFcurX #AI#ArtificialIntellegence
📣 Exciting news: Academy Award-winning director Ron Howard will be speaking at the 2025 #IAB Annual Leadership Meeting this January! Get your ticket to hear from incredible thought leaders from all across the industry 📆 https://t.co/pWBNdPaUBA
Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
https://t.co/7jzIRjSmyQ
Collectively we can largely solve these challenges. Thank you @ANAmarketers@4As@IABTechLab@iab for this joint research.
Google’s cookie pivot leaves 88% of industry in uncertainty, according to #IAB’s latest report, “Google’s 3P Cookie Deprecation Announcement” — Initial Reactions, Future Impact and Predictions
https://t.co/M5wI1HOres
Currently at the #IABConnectedCommerce Summit, Amy Lanzi (@Digitas), Matthew Fantazier (@kenvue), Parbinder Dhariwal (CMX) & #IAB’s @angelinaeng are discussing how #phygital experiences are enhancing the overall shopping experience, and what the future holds for consumers
Registration Is Open for #IABALM 🌴 In 2025, we’re convening in Palm Springs, California for agenda-setting discussions, thought-provoking panels, breakouts, fireside chats, and more. Join the top industry leaders for insights into the latest trends: https://t.co/h6RiVeOS7z @iab
Attention measurement is evolving with new certification coming soon! 📈 The MRC and IAB are set to accredit vendors, with draft guidelines open for public comment by Q1 2025. Final standards expected by year-end 2025. https://t.co/XCsFsNa53E
Out Now! Podcasting in the Creator Economy: A Long-Term Opportunity 📊 This guide focuses on the power of #podcasting as a vehicle for influence and engagement and provides best-in-class examples of brand-creator partnerships: https://t.co/gK2mEGHADe
The #IABConnectedCommerce Summit is TWO WEEKS away! 🚨 Join us 9/17-18 for two exciting days of expert panels and insightful discussions on topics like the future of #DOOH, effective cross-platform measurement, the use of #AI in #commerce, and more: https://t.co/Z1NtsbfQyO @iab
The @IAB Attention Task Force is excited to introduce the #IAB Attention Measurement Toolkit, a comprehensive suite of resources designed empower you with advanced tools for optimizing your #advertising strategies through attention measurement: https://t.co/e1gaucCU2M
Agenda Announced for the #IABConnectedCommerce Summit! 📣 The event will bring together key players shaping the future of #commerce to explore the ecosystem, transforming how consumers discover & purchase products in the digital age. See the full agenda: https://t.co/cuBEiPARB4
@iab Attention Task Force has just launched the Attention Measurement Toolkit! What’s Inside:
1. Attention Measurement Explainer
2. Agency/Advertiser Checklist
3. Publisher Checklist
4. RFI Questions Guide
Dive in and download the toolkit today! https://t.co/ecTAegRGqQ
Just like fishing, navigating your career waters demands patience, preparation, and adaptability. in this issue:
- 30 job listings
- 10 of my latest content materials
- 10 upcoming industry events
https://t.co/BWk4UT3RUx