Ardath Albee | B2B Marketing Strategist

B2B Content Marketing Strategist, Writer, Storyteller & Author of Digital Relevance. Obsessed with buyer insights and buyer-driven experiences to grow revenue.

[Ardath Albee | B2B Marketing Strategist @ardath421]

Thanks, @TomPick !

[Tom Pick | #B2Bmarketing guy @TomPick]

Provocative but intriguing article here from the brilliant @ardath421 .

[Tom Pick | #B2Bmarketing guy @TomPick]

AI Will Replace Marketing Professionals! Or…Wait…Maybe Not [NEW POST] - The B2B Marketing Blog https://t.co/jYTpcMSTTJ

S/o's to @DoctorJesseMD @cspenn @Frank_Strong @Propllrhead @PresspageHQ @DAcemogluMIT @PRisUs @wendyzajack @ardath421

[Ardath Albee | B2B Marketing Strategist @ardath421]

@RemediStudios Yes - for research and brainstorming and fleshing out content storylines...etc. Not for writing. It's not good enough.

[Ardath Albee | B2B Marketing Strategist @ardath421]

#B2B marketers are under pressure to pump out more #content to drive more leads. Many are turning to #AI. Think about who’s in control. It’s not you, it’s your buyers. More content won’t win over better content. Here’s what to do first…
#b2bmarketing
https://t.co/pBAkOmbbQV

[Ardath Albee | B2B Marketing Strategist @ardath421]

#B2B marketers are all over personalization - but it's not working. Personalization tells buyers stuff they already know. Perhaps it's time to focus on personal relevance to drive engagement and pipe https://t.co/jgQXhemGAU

[Ardath Albee | B2B Marketing Strategist @ardath421]

@MCovBrown @customerthink Fixed the DM issue. Not sure how they got shut off...

[Ardath Albee | B2B Marketing Strategist @ardath421]

Deliver value... That's what we tell #B2B marketers - but what does that mean to our buyers? Find out how the B2B #Content Value Equation will help you deliver value that your buyers recognize and find relevant https://t.co/JhcCPCjfUf via @customerthink

[Ardath Albee | B2B Marketing Strategist @ardath421]

@MCovBrown @customerthink 5 Steps to Fix B2B Marketing’s Failure to Orchestrate the Buying Experience by @ardath421 https://t.co/O8OJi2K2r3 via @CustomerThink

[Ardath Albee | B2B Marketing Strategist @ardath421]

Have we made #B2B marketing so convoluted that we've lost the unifying thread of orchestrating compelling buyer experiences? https://t.co/O8OJi2K2r3 via @customerthink

[Ardath Albee | B2B Marketing Strategist @ardath421]

The cost of misalignment between #B2Bmarketing and #Sales teams is a never-ending conversation. But now research also reveals the dysfunction between brand and demand teams. Really? It’s time to fix that. The costs are just too high not to >
https://t.co/GC0PUSL8kS

[Ardath Albee | B2B Marketing Strategist @ardath421]

#b2b buying committees are getting bigger and more diverse. If they can't reach a "collective yes" - they won't buy. Huge opportunity to create shared experiences that get them on the same page...
#b2bmarketing #buyerenablement #contentmarketing
https://t.co/zHD0hc68Me

[Ardath Albee | B2B Marketing Strategist @ardath421]

Such a great conversation! Loved talking about why so many #buyerpersonas are, well, crap (technical term) - and how to avoid that along with how to build buyer-driven content strategy. #b2bmarketing

[Leadtail @Leadtail]

📢 Calling all B2B Marketers! Don't miss our latest interview with a renowned #B2BMarketing Strategist, @ardath421.

Discover game-changing strategies for persona development and content marketing & more 👉 https://t.co/MHS5VY7hXq

#MarketingInsights #startups

[Ardath Albee | B2B Marketing Strategist @ardath421]

“Product-market fit is about finding a product that solves a problem and a message that resonates with your target customers.” — @mykpono (including economic buyers, influencers, and stakeholders who will all see it from different angles) #B2Bmarketing https://t.co/372Oc0uYtc

[Ardath Albee | B2B Marketing Strategist @ardath421]

“Creativity is the preliminary requirement to engage buyers, but to keep their attention and drive action, you need a message with substance. #B2Bcontent.” — Nick Nelson @NickNelsonMN https://t.co/GrPX8Sj0CK via @toprank

[Ardath Albee | B2B Marketing Strategist @ardath421]

#B2B Marketing is very evolved from a high-level perspective but need to help their buyers get into the weeds and move from theory to practice to help them build confidence and advance. Here's how Scenarios help you do this... #b2bmarketing
https://t.co/K4SmG5WKOg

[Ardath Albee | B2B Marketing Strategist @ardath421]

This is a fantastic question > Ask yourself: What doesn't the target audience ask about that they should understand after consuming the #content, asks @Robert_Rose via @CMIContent. https://t.co/8a6XqbUHIx

[Ardath Albee | B2B Marketing Strategist @ardath421]

@Lee_Ann_Schwope Thanks very much @Lee_Ann_Schwope!

[Ardath Albee | B2B Marketing Strategist @ardath421]

Thanks @leeodden! I love talking about #B2B personas and storytelling!

[Lee Odden @leeodden]

With @ardath421 there's always more to learn. For example, check out this new interview: You're Never Finished With B2B Buyer Personas! https://t.co/1yxmX4B5a0

[Ardath Albee | B2B Marketing Strategist @ardath421]

If you think your #B2B product is too complex or technical to have a story – I strongly suggest you reconsider. Here’s what you need to know to build buyer-driven stories #b2bmarketing #contentmarketing #buyerenablement
https://t.co/WDl0dCgHuK

[Ardath Albee | B2B Marketing Strategist @ardath421]

What Happened to #ABM? Valid question and point made by @sgillum. "What was once a strategic approach has now been sacrificed to the lords of scale... The strategic value of ABM has been marginalized, if not lost completely."

https://t.co/DrvNKK7wsH